Email Marketing Tips, Softwares & Online Advertising Tutorials
Now here we have something that will never fail us if it is done correctly, the email marketing. 80% of the small businesses rely on the email as their primary customer growth and their retention channel. But the critical advice that we cannot stress enough is for good email marketing. There are so many things …
Continue reading “Email Still Leading The Marketing Strategy Plans”
Not investing in your list By you not investing in the upkeep of your list, it is possible for you to miss out on potential opportunities to connect with prospects or subscribers. This can look like not adding to your list when you are receiving new contacts or keeping bad contacts on your list. The …
Continue reading “Mistakes that Can Wreck Your Email Marketing Strategy”
Not personalizing your emails On a similar note, it is a miss if you do not personalize your emails. If you have already segmented our lists and you have created them carefully, you will have some valuable information like your contacts’ first and the last names of your contacts. Why don’t you address the email …
Continue reading “Mistakes Made in The Email Marketing Strategy That are Horrible”
The Pet peeves are a regular part of life. We all have our own email pet peeves, like the overused sign-offs or the long-winded messages. But today we are going to tackle the email marketing mishaps that are far worse. In many years of our experience with the email marketing, we have thoroughly had an …
Continue reading “Horrible Mistakes We Have Seen in The Email Marketing Strategy”
In this ever-changing world of the social media, it is quite easy for you to fall off the wagon with your social strategy. The steady stream of new updates, the features, and the websites are just so enough to make anyone business owner’s head spin. Still, if you are consistently staying on top of social …
Continue reading “4 Reasons Why It is Time For You To Update Your Social Media Strategy”
Email bounce rate The Bounce Rate – Total number of the hard or the soft bounces divided by the total number of emails sent. Average across all industries – 0.7% 1. Highest bounce rates by industry 2. Construction, Contracting, and Manufacturing: 2.2% (1.51% in 2018) 3. Real Estate, Design and Construction Activities: 1.4% (1.08% in …
The Email is a core marketing channel for different brands of all shapes and sizes. In nearly every of the industry and the vertical imaginable. As such, the performance of the email can have a huge impact and a positive effect on the overall marketing success and the organizational growth. Email click-to-open rates (CTOR) Click-to-Open …
Continue reading “Email click-to-open rates And Email unsubscribe rates”
The Email open rates Open Rate – Every time an email was opened will be divided by the total number of the emails sent. Average across all industries – 17.8% 1. Highest open rates by industry 2. Government: 30.5% (an increase of 10.71% from 19.79% in 2018) 3. Nonprofit: 25.2% (an increase of 4.81% from …
Continue reading “Email Open Rates And Email click-through rates”
It is all very well and good if you are having a long list of statistics detailing your email marketing performance. But if you have got nothing that you can compare them to, how do you know how well you are doing? That is where the email marketing deliverability benchmarks now come in. Each and …
Continue reading “Email Marketing Deliverability Benchmarks”
1. Make emails mobile-friendly What is the first thing you do when you wake up from sleep in the morning? Many people reach straight for their phone. In fact, about 66% of email opens occur on the smartphones or the tablets. If your emails are not optimized for viewing on these devices, then you are …
Continue reading “Some Ignored But Important Facts To Better Your Email”