Search engine optimization tools provide data and alerts about your website’s overall success and functionality. The SEO tools help identify flaws in your website that prevent it from ranking well in search engine results (SERPS).
Answer The Public
Most SEO tools use data from Google Keyword Planner, but Answer The Public is different. Answer The Public is an SEO tool that turns questions from forums, blogs, and social media into keywords.
Screaming Frog is the most popular desktop-based crawler. Most people are unaware that Screaming Frog has a free version that allows 500 URLs per crawl. The free version of screaming frog is ideal for small projects and site audits.
The best feature of this tool is the ability to detect duplicate content.
Bing Webmaster Tools
Bing Webmaster provides comprehensive web analytics. Google Webmaster Tools provide keyword reports, research, and crawl data. Bing is for organic search, not Adwords.
While not an SEO tool, Google Analytics is the most widely used web analytics package. On-site features like organic traffic, bounce rate and traffic sources are monitored to see if they are working properly.
This free tool allows users to combine Google Analytics and Google Search Console. By linking these free tools, you can get useful data like organic CTR and keywords used to find your site.
After Google, Ahrefs has the second most active web crawler and the best backlink database in SEO. It is a paid backlink checker with a free SEO tool.
The free version of the backlink checker has fewer restrictions than the paid version. If you only have 100 backlinks, you can’t search by prefix or folder, but it’s great for quick link checks or low-budget SEO.
Google Keyword Planner
The Google Keyword Planner is only available to Google Ads customers and uses Google’s data to provide useful information for SEO keyword planning. It is a free keyword research tool that allows users to select a country and find the most popular keywords within that country.
Google recently updated its algorithm, and sites that are not mobile-friendly will fail the test. If your site isn’t mobile-friendly, a mobile-friendly test tool will show you what needs to be fixed.
The best feature of the mobile-friendly test tool is that it shows you how to improve your site’s code.
Google My Business
This is a must-have tool for local SEO if you are in a Google-dominated market. In addition to listing your business, you can manage your listing information and respond to reviews.
Claiming your business profile sets the stage for other local SEO activities, so it’s vital to do so.
Yoast SEO Plugin
Yoast SEO is the best WordPress SEO plugin, and if you use WordPress, you should install it.
This plugin’s best feature is an XML sitemap generator that helps Google and other search engines find, crawl, and index all of your pages.
Google Data Studio
This free Google SEO tool can combine data from various sources such as Google search console and Google analytics to visualize and share data.
RankMath is a new free SEO tool that is quickly gaining popularity among SEO experts. It’s a fully functional free SEO tool with built-in redirection, so you need fewer plugins or upgrades.
This is a free tool from Moz that provides users with 500 million keyword suggestions with the most accurate volume ranges. The keyword difficulty score and CTR data are provided by Moz.