Email Optimisation for Better Customer Loyalty

In today’s world, online business has a much greater impact on client loyalty. Given the wide range of interactions that frequently occur between businesses and their customers, it can occasionally imply various things to different people. Customer loyalty is often the cumulative effect of a pleasant customer experience and the trust a consumer has in …

How To Keep Your B2B Content From Snowballing By Writing Shorter Content

What is the ideal word count for your content just enough time to express the strategic narrative you’re trying to convey is required? Avoid overburdening your audience with information. Create information that is shorter and more concise. When you’re excited about a product, you want to share its virtues with potential customers. Your prospects will …

5 Ways To Set Your Content Marketing Agency Relationship Up For Success

A content agency collaboration that didn’t go as planned is probably something you’ve heard of before. It’s not just enterprises that benefit from expanding their capacity, gaining new knowledge, and focusing on the bigger picture. Many of the stumbling blocks that lead to failed agency collaborations can be avoided. When dealing with a content marketing …

4 Ways to Keep Employee Turnover from Destroying Your Business

High turnover is a major problem for businesses today. Approximately 25 percent of the American workforce was laid off in 2013, according to a Work Institute study. This is a significant increase when compared to previous years. In the past, most people would spend their entire careers working for the same company. Those days are …

Importance of Email Signature in Cold Emails

What is an e-mail signature? A signature is a little block of text at the end of a message that contains information that identifies you and provides further information about the service you are delivering. Consider your signature to be passive advertising. If you’re using the benefits of a customized signature, it follows you throughout …