The Roles of a Social Media Marketing Strategist

Social media strategists lead an organisation’s social media strategy in order to boost visibility and customer and client engagement As a social media strategist, you’ll manage an organisation’s online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns. Social media management can be a distinct …

How to Cut the Time you Spend on your Email in Half

According to a McKinsey analysis, the average professional spends 28% of their workday reading and responding to email. This equates to an astounding 2.6 hours per day spent and 120 messages received by the average full-time worker in America. Here are five ways we waste time unnecessarily and how to reclaim it: Checking email excessively …

How to maximize your sales team’s potential

Here are three simple steps to maximize your sales team’s potential: Help them discover themselves Help them find their place in the organization Give them the tools to thrive Help them discover themselves Sales is one of the few fields where entry is relatively easy; no formal degrees or certifications are required. So a smart …

Most Pervasive Lead Nurturing Issues

Every organization’s sales team spends hours debating how to increase sales volume. Converting potential buyers into paying customers takes many forms. But lead nurturing is an important aspect that is often overlooked. What is lead nurturing? Lead nurturing is outreach to keep warm leads. Lead nurturing converts non-paying customers into paying customers in the future. …

Improving Digital Campaign Performance Through Landing Pages

The landing page is one of the most overlooked marketing tactics by advertising, branding, and marketing firms. Contrary to popular belief, driving traffic to a website’s home page isn’t enough to generate sales. Landing pages are web pages created to capture leads or sales in an ecommerce model.  They are usually linked to ads that …

How to Select the Appropriate Digital Advertising Platforms for Your Business

Print and TV are losing ground in both branding and direct response. Except for a few exceptions, people aren’t using the same media as they were 10 years ago. Your marketing strategy should be reviewed at least once a year to maintain industry authority. Use the most efficient online digital ad platforms to reach the …

Things to Watch Out for before Choosing the Sales Intelligence Tool for your Company

Sales Intelligence is a set of technologies that help sales and marketing find, collect, analyze, and evaluate data on potential customers. It also helps you generate leads and provides current information about your potential customers. Sales Intelligence does this by using information already published online — on websites, social media, etc. These technologies are widely …

Things to Consider Before You Choose SEO Packages for Your Small Business

SEO is the practice of optimizing a website or a webpage to improve its search engine rankings when a targeted and relevant term is typed in. SEO strategies help improve a website’s performance in organic searches. The best SEO services company will increase the visibility of your website/web pages when someone searches for a relevant …

Basic Features & Benefits of SyndTrio Review That You Need to Know

You need traffic whether you are a professional digital marketer or have just built a website for your business. And to get more traffic, you need to use every online marketing tool available. Content Introduction SyndTrio Features Why SyndTrio SyndTrio Benefits Conclusion Introduction SynTrio is a web application for ranking video and niche sites. As …