Top Google search rankings can be the pinnacle of an online business.
According to Backlinko, the first page of Google results receives 31.7 percent of all clicks, while the second page receives only 78 percent.
Most people have no idea how to improve their Google rankings without getting penalized. So you may wonder, “How to improve your Google rankings?” However, when it comes to SEO and Google Search Console, there is no magic button that can instantly improve your Google rankings.
Dedication, creativity, persistence, and resourcefulness can help you. Because Google’s algorithm is constantly changing, you must understand search engine optimization, search engine rankings, and Google analytics.
The top of the SERP (search engine results page) is not a magic button, but rather a series of simple steps that can get your website onto the first page of Google.
This article will explain the search engine ranking algorithm. Let us start with the basics of search engines.
1st step: Understanding the Google Algorithm
We can start with some of the search engine and Google search console strategies you can use on your site. In order to avoid being penalized every time you update something, let’s first set up for long-term success.
Google executives John Mueller and Gary Illyes confirmed that Google’s algorithm is constantly changing, but these changes are not always announced publicly. Experts say Google’s algorithm changes 400-500 times a year.
Google does share some major updates, but not the algorithm’s inner workings. If we all knew how to get a higher ranking in the search engine without getting penalized, Google would not have been able to rank only the best search results. Some people use black hat or shortcuts in SEO ranking strategies, which can result in penalties.
2nd step: Check Your Google Ranking
To improve your Google search console ranking, you must first be aware of your current position. This also applies to new sites, and there are some simple ways to do this.
For keyword ranking, use Ubersuggest.
If you want to target specific keywords in your content, you can use Ubersuggest to assess your rank.
Test Your Site’s Speed
It’s critical to test your site’s speed because it affects Google ranking. Slow sites reduce your chances of ranking higher in search engines.
Monitor The Site’s Health
Before beginning the optimization process, it is critical to assess the site’s overall health.
Tools exist to help you solve this puzzle and improve your Google ranking. MxToolBox Domain Health Report checks for major issues in 5 categories: blacklist, general site problems, web server, mail server, and DNS.
3rd step: Tracking and Measuring Relevant SEO Metrics
Let us now discuss the key metrics of the site that can help you identify the need for major updates. We have listed some of the most important metrics to consider.
Organic Traffic
It is vital to understand how Google users find your website. For the longest time, organic search has dominated non-organic channels like social media and paid search.
Conversions of Organic Traffic
Aside from the Google search console and search traffic, you should focus on the keywords that will help drive traffic to the site.
Transactional Keyword Search Rankings
One of the most common keyword research mistakes is avoiding transactional keywords and not giving them enough attention. They don’t focus on transactional keywords, which drive traffic to your site.
Set Up A SEO Dashboard
Experts advise creating an SEO dashboard to track all important metrics at any time.
If you have enough money, you can buy this SEO tool. However, if you are on a budget, Google Analytics can assist you.
4th step: Test Your Site on Mobile Devices
To rank higher on Google, your site must work well on mobile devices. Mobiles drive most traffic to your site, helping you rank higher.
While Google’s algorithm is still unknown, the ranking process on mobile devices is not.
5th step: Fixing Google Penalties and Promoting the Site
We hope you’ve figured out the value of keywords, links, and search traffic. Now is the time to thoroughly examine the site and correct any recent penalties. This is vital because promoting or building links on a bad site is pointless.
6th step: Google Rank Improvement: Keyword Research
After removing all unnatural links, it’s time to improve your site’s on-page SEO. Keyword research is a powerful internal marketing strategy and a component of Google ranking. You must understand how keywords work otherwise you will not be able to rank higher.
7th step: Improve Google Rankings and On-Page SEO
Now that you know your target keywords, it’s time to focus on on-page SEO.
You can use this excellent guide to break down on-page SEO factors and earn points with Google and visitors.
8th step: Using Keywords To Improve Content
On our site, we’ve already talked about the importance of keyword research and how to use it in your articles. In this section, we will discuss how to leverage your keyword research. Many people misunderstand the purpose of keyword research and its placement.
- Keep in mind the value of your article, blog post, or content. Keep in mind that if you overuse keywords, the article will lose its user-friendliness.
- Improve the search ranking of informational keywords by creating informative and engaging content with a descriptive meta description and title tag.
9th step: Build Links the Right Way
Earlier, you saw how SEOprofiler can analyze the website’s relevant links. Remember that it also displays a variety of anchor text for inbound links.
This is why you should use anchor text and backlinks properly to improve Google rankings.
Final Thoughts
Understanding Google’s search ranking algorithm can be difficult. For accurate data and backlinks, you must focus on the factors discussed in these articles. You can take your time to learn about your target audience and their needs. This will help you improve your Google ranking, and we hope the tips in this article will help.
Remember to deliver great content that is relevant to your keywords and focuses on your users’ desires. Once you understand the Google search console, you can easily create the best content that will solve users’ problems and bring them back to your website.