Why Email Scrubbing is a Must?

Email scrubbing helps you keep a working mailing list. Let’s say your list has a lot of dead links or uninterested subscribers who are no longer interested in your company’s offerings. In that case, they concern a bigger issue– email deliverability. What is Email List Scrubbing? Scrubbing means removing non-targeted addresses. Scrubbing helps you improve …

Unusual Techniques for Maintaining a Clean Mailing List

When it comes to setting up an email program, email list hygiene is not the most exciting subject to discuss. Numerous businesses also disregard this issue. Having a clean mailing list is critical to the success of your email marketing campaigns. Is it Worth My Time? Unreliable email lists can have a negative impact on …

What is Email Click-Through Rate and How to Improve It?

Email marketing is still vital in any marketing strategy. A strong subscriber list with high-quality content delivered directly to their inboxes is one of the most effective ways to motivate your audience to act. To get the most out of your email campaigns, you should always track and compare your own KPIs to those of …

How to Email Undisclosed Recipients Using the iPhone Mail App

Learn how to use ensure that all recipients of an email remain anonymous to one another when using iOS 7 or later. Create an Address Book Entry for Undisclosed Recipients An Undisclosed Recipients contact enables you to add a group to the To field without disclosing any of the email recipients’ information. To configure it: …

How To Build A Better Email Marketing List

Building a contact list is a vital step before launching email marketing campaigns to reach and connect with prospects and turn them into customers. To build an effective list, marketers must first persuade consumers to sign up, then keep their attention by sending engaging content that encourages them to open branded emails. A company’s marketing …