Not personalizing your emails
On a similar note, it is a miss if you do not personalize your emails. If you have already segmented our lists and you have created them carefully, you will have some valuable information like your contacts’ first and the last names of your contacts. Why don’t you address the email to them?
In most of the email platforms, it is easy to add personalized fields like your contact’s first name. This personal touch gives them a sense of belonging, it shows that you care—and it will increases open rates.
It is also been shown that emails that comes with personalized subject lines are about 26% more likely to be opened than those without.
So it is not only for you to create a better experience for your subscribers, but you also increase the likelihood that they will read your content. This bus simply a win-win situation.
Sending too many emails
You do not want to be the LinkedIn of the year. By having avaliable a strategy and a written email calendar, you can now possibly navigate the emails that you send and you can make sure you are not overwhelming your prospects or your users with communication.
Plus, your marketing team might even not be the only one sending emails to your potential customers on a given day! What if they are also are receiving email communication from the sales or from your support team? This adds up and can even leave a bad taste in the mouths of your customers.
Pro Tip: Make sure that you think about any of your automated emails that a customer might be enrolled in, too. If they are receiving an automated welcome emails or a monthly newsletters, you will want to make sure that you track that on your calendar as well!
Not sending any emails
This is just the other side of the coin to the sending of too many emails. There is nothing worse than for you having a great email list and for you never communicating with them!
Not only does this decrease credibility if you ever have hope to email this list in the future, but you are also missing an opportunity for you to share valuable information with these subscribers. If you have created your list correctly, these people have simply opted in just to receiving communications from you! It is missing a valuable opportunity to start sharing insights and stories with them about your business and what you stand for.
Inconsistent email design
It is okay if your branding and your design have changed and have evolved over time. That is normal and probably that is a good thing! But it is a miss if you do not update that design in your emails. Especially when it comes to your automated emails! If you are simply sending emails on a consistent basis, you will want to use them as a tool that is an addition to your overall brand experience, not to detract from it.
Now go back to your long list of emails (planned and the automated) right from the first mistake and then make sure that the design is consistent! This does not mean that every email will look the same, but you just have to make sure that you don’t have an old company logo or outdated header!