Implement these tactics to boost your opt-in rate at no cost at all.
Whether you have up to 200 emails or you have up to 200,000 emails, there is nothing to restrict you or tell you that are having too many contacts on your list. As your subscribers patronizes, as they come and as they go, you will want to make sure that your growth rate stays high there and that your audience is also expanding.
In general, the businesses get more and more subscribers than they lose. However, there are some ways that you can boost your opt-in rate. So let us take a look at some of the simplest, most efficient ways for you to grow your email list — all for free.
Start with the basics: your signup forms
Before you start to engage in more creative ways to promote your list, you need to analyze your sign up forms. Here are just some few useful questions you can begin with:
1. How many signup forms do you have on your blog and your website? Counting, one may not be enough, so you need to consider adding a few more, including at the bottom of every of your blog post you write.
2. Where are they placed? Would anybody that is visiting your platform easily spot them? If you want to make sure that your platform stands out, you need to add a form to the upper half of your site.
3. How compelling is your signup form copy? Could you start editing it so that it can entice more people to subscribe? Most times, the signup forms perform poorly for just two reasons: they are buried just at the bottom of the website and people reading fail to notice them. And the other is, oftentimes a “subscribe to our newsletter” button will only asks the visitors to give you something — mainly their email address — and does not or forgets to mention what they’ll receive in exchange of the visitor’s email address.
Try thinking of ways that you could succinctly express the benefit of subscribing to your list. For example, if you have got a marketing agency and you are settled to send your newsletter weekly, you could just say “You can get our best marketing tips for every week.” Apart from the normal information you always give the people letting people know the reason why they should subscribe, it also is an avenue to give them awareness of the times they can expect to hear from you.
Another thing to look into is for you to make sure you stick with your promise and also send your very best marketing tips according to your schedule. It will help your email deliverability and also it will foster healthy engagement.
Make the most of online events
The Webinars, the online conferences, the YouTube shows and the podcasts have really thrived in the year 2020 and they will likely continue to dominate in every of the industry. These online events are not just only a great way to share your knowledge and to better connect with your audience, but it is also an excellent vehicles for the promotion of your emails and other content channels.