Lite1.6 Blog

Your customers are one of your most important assets. You’d be out of business without them. Customer service can make or ruin a brand. If the buying process is excessively complex, 74% of people will switch brands.

And 51% of customers will never do business with a company again after one bad experience.

Excellent customer service creates client loyalty and sales, not because it’s expected.

If you make your customers feel valued, they’ll spend more, recommend you and buy more. To receive exceptional customer service, Millennials are willing to pay the most (21% more!).

As a result, your brand’s client loyalty will rise.

1. Prepare Before You Begin To Help

Take stock of what you’re doing and the opportunities you’re missing before investing in new technologies and changing your eCommerce customer service.

The first step is to make oneself available on every internet platform where your consumers are. Update your social media and website contact information.

It’s time to do a SWOT analysis on your customer service after covering the essentials. One of the most useful tools for improving customer service is a SWOT analysis.

2. Build a Responsive FAQ Page

For clients who want quick answers or don’t want to wait for a customer care rep, a FAQ page is a great resource.

Because they alleviate purchasing anxiety, address consumer concerns and exhibit brand trustworthiness, FAQs assist to increase customer loyalty.

3. Push Real-Time Resolution with Live Chat

Providing clients with email isn’t enough as an eCommerce store. Customers demand live chat in eCommerce customer care now.

Probably due to the speed and conversational nature of live chat, Consumer Think discovered that live chat has greater customer satisfaction scores than other help channels.

The average wait time for live chat is 45 seconds.

4. Improve Your Response Time

Customers will leave with a foul taste in their mouth no matter how well optimized your eCommerce customer service is.

You are not alone in your struggle to provide speedier responses. Customer service emails are ignored by 62% of organizations. After 12 hours and 10 minutes, they respond. However, 88% of customers want a response within 60 minutes after sending an email.

5. Social Media Customer Support

Next to live chat is using social media to extend eCommerce customer support. This trend will continue as more people turn to social media for business assistance.

Customers have used social media to contact brands for customer support. Because of this, 42% of buyers expect a social media reaction within 60 minutes.

Automatic or rapid responses are now possible on Facebook and Instagram. Quickly respond to clients’ questions and concerns with instant replies.

Summary

Customer service in eCommerce should be regarded seriously. Customers want you to deliver top-notch online support.

Investing in your brand shows it is worthwhile. It builds client loyalty. Most desired marketing and branding factor for eCommerce stores.

It’s important to be consistent once you’ve acquired the correct strategies and tools. Reviews and online mentions help to recruit new customers.

Marketing items to customers without the massive budgets of multinational corporations is a fantastic idea.

The Covid-19 epidemic has changed consumer shopping habits. Online shopping has become commonplace. For this reason, every company needs an internet presence.

In spite of the fact that E-commerce offers unlimited sales prospects, mistakes might occur if certain basic principles are not followed. Common E-Commerce Errors to Avoid

Targeting the Wrong People

You may be busy putting up your store and planning your strategy. You fail to focus. Aiming for a specific demographic is impossible without audience definition. It’s like kicking an old horse.

It’s useless, for example, to target aged mothers if you sell infant products (0-5 years). No matter how good your product is or how nicely you present its advantages. They will never buy these things and will become enraged at you for promoting them.

Establishing your target demographic will help you build a recurring experience.

Any business’s success hinges on connecting with your target market. Market research and audience identification can help you do this.

You Have Overlooked SEO

Online visibility is achieved through SEO. As a result of your inquiry, Google returns a list of pages that include “best hair fall shampoo”. Search engine optimization (SEO) is the process of fine tuning a website’s ranking

On your e-commerce website, you can improve the content and apply the proper keywords for SEO on the main page, product descriptions, and the about us page. In order to attract new clients, you need content.

But content isn’t the only aspect of SEO. It includes off-page and on-page SEO, marketing, and link building.

Using a Static Website Design

What attracts a person to a store physically? Persons are enticed to enter a store based on its looks.

E-commerce stores are no exception. Our website design is strong enough to attract and influence clients’ decision-making processes.

Remember to plan for the future, even if you are just beginning off. You may need to add more products or features to your website if your business grows in the future. In order to avoid future costly and time-consuming complications, your E-commerce website design must be flexible enough to allow future adjustments.

Failing to Provide a Great User Experience

All aspects of your site and activities outside of it contribute to the user experience. To keep the store’s user experience, you require good navigation and an easy checkout.

Page loading speed is another factor that impacts a user’s experience in your store. What do you do when a website takes too long to load? You simply swap sites. So optimizing your e-commerce site’s performance is critical to improving the customer’s shopping experience. Large data loads slow down website servers. AWS S3 cloud storage for Magento 2 can solve this problem.

It’s a big loss if your customers can’t find it. To increase store sales and revenue, it is beneficial to design categories that direct customers to specific products. It is also possible to negatively damage the user experience by not enabling guest checkouts.

Service Unsatisfactory

Customer service is critical to a store’s success. Providing excellent customer service means responding promptly to user inquiries. Consistently poor customer service results in lost business and a lack of new

Be accessible to clients. The customer should be able to contact you at every stage of the purchase process. An unsatisfied customer list is a sure way to ruin your business if you respond too slowly or without enough information.

Good customer service will keep existing clients and bring in new ones.

Lack of Marketing & Promotion

Whatever product you sell, it will be useless if no one knows about it. To promote your goods and services, you must use all marketing channels.

Social media posts, social media ads, YouTube, and SEO optimized content are some strategies to promote your products. No single concept can save your business. Discover what works for you by experimenting. You need to be loud enough to reach your target audience.

Affiliations can use Google Ads to promote their products and services across Google’s platforms and other

In Conclusion

Reduce cart abandonment and provide a pleasant user experience by removing impediments. Constantly putting your clients first will help you sell more.

Analysis of consumer wants can help you market more effectively. The aforementioned seven blunders can unintentionally cost you business prospects. Avoid these blunders by staying vigilant and cautious.

We live in a data-driven, hyper-connected digital world. With so much emphasis on social media marketing, businesses must obtain valuable audience insights to ensure their marketing efforts aren’t wasted. It’s like rowing a boat without oars if you don’t track your results.

Simply said, your social media presence aren’t merely for brand promotion. They are there to interact, generate leads, increase website traffic, serve customers, and convert.

So how do you do it all? Setting goals and tracking progress. Here are 10 important social media KPIs to track regularly:

1. Audience growth rate and follower count

Follower counting is easy. You can see them in your profile/dashboard. Keeping an eye on your audience growth rate can give you an idea of how quickly your followers grow. So, it’s not so much about numbers as it is about growth.

To calculate your audience growth rate, divide your monthly new followers by your overall audience. Multiply this by 100 to get the percentage of your audience growth. If you have a business account on Instagram, you may view this metric straight from Insights.

2. Likes and comments

Likes and comments show how much your viewers enjoyed your material. While Instagram and Facebook allow you to disable the like count, you can still examine your own analytics in the insights section. More likes tell the algorithms that your material is worth exploring.

Along with likes, comments are a vital source of interaction with your material. They can help you start a conversation with your followers and indicate an engaging post. A good caption and CTA can increase comments.

3. Reach and Impressions

It shows how many unique accounts have seen your post since it was uploaded. It shows how many times your post has been seen. Because one individual might have several impressions for a single post, impressions are often higher than followers and reach.

Instagram and Twitter, among others, provide this data in their statistics. If you want to determine your own reach percentage, use this formula: Post Reach = Post Views / Total followers × 100

4. Shares

Many people prefer maximum posts in their feed. However, shares signal that people loved your material enough to share it with their audience, which helps build brand exposure online. Your followers actively invite others to view your postings.

Shares are essentially retweets. A repin on Pinterest. Shares can go into DMs, stories, or feeds on Instagram and Facebook. A high share count indicates a viral post.

5. Profile visits

No social media network has this metric. But if they provide anything like Instagram, take a look. People will learn about your business and products through visiting your social media profiles, website, and signing up for your newsletter. The number of profile visits indicates how many people have looked at your stuff.

Indication of brand interest beyond recent post. If people frequently visit your profile, keep it updated with your most important link destinations in the bio.

6. Share of voice and brand mentions

It compares the number of individuals who mention your brand on social media to the number who mention your competitors. It shows your brand’s industry popularity. The more you share your voice, the more popular you become on social media.

Uncover how many people are talking about your brand on a given social network. It can help you discover customer needs and improve your brand. You can also monitor your competitors’ mentions to see where you fall short.

7. Click-through rate (CTR)

The CTR measures how many times individuals clicked on your call-to-action buttons or links when they saw your post. This number shows if your content encourages your viewers to take action.

Don’t be scared to publish your related content on the same social platform several times. Include clickable links, especially for Twitter involvement. Emoji or custom wording for your CTA. You may also use Twitter cards to make your post’s image and title visible when shared.

8. Referrals

The number of individuals who visit your website after clicking a link on your social accounts. This indicator reflects the number of interested leads you’ve generated. It is the traffic that may soon become paying clients.

Go to Acquisition > Social > Network Referrals in Google Analytics. You can obtain a report of traffic from several social media channels. If you can’t get enough social traffic to your website, change your content and CTAs.

9. Cost Per Click

CPC (cost per click) is a key indicator for calculating return on investment when advertising on social media. Paid campaigns are absolutely worthwhile, but it’s critical to track results to improve future initiatives.

CPC lets you know how much you pay for each click. It will tell you if your ad expenditure is paying off. CPC is computed by dividing total ad expenditure by total clicks. Less CPC is preferable.

10. Leads generated

Before making sales, you must track your social media leads. A qualified lead gained via social media is a successful lead.

In any case, it shows that the person is interested in what you have to offer and wants to stay in touch with your business. These leads can be nurtured into paying customers.

It’s no secret that Facebook is the world’s largest social network. So much so that it could be a country! But it’s not always evident how to use Facebook to enhance engagement. We’ll show you the top nine Facebook algorithm hacks to boost your engagement and grow your business.

The latest Facebook upgrade has once again altered the social media game. Businesses who once relied only on visibility in their followers’ news feeds now struggle to get any exposure at all. Facebook now prioritizes engagement above content when determining how many followers see a business page post in their news feed.

This algorithm update is prompting entrepreneurs and business owners to think of new tactics to increase interaction and news feed exposure.

Has your Facebook business page’s reach and views decreased? Do you want more engagement with your posts?

If so, start being more strategic with your postings and constantly aim for likes, shares, and most importantly, comments.

9 Facebook Engagement Strategies:

1) Follow Up

Reply to a Popular Post. Examine your Facebook audience insights and look for posts that have received a lot of engagement. Note the topic of the post and produce a new post on the same subject.

2) Timing is Key

A delicious post while no one is online is useless. Use Facebook Insights to see when your audience is online to make the most of your content.

Many users are active after work, but not always. Your Insights will tell you when to post for your specific business.

You want to post when you have the most viewers.

3) Power Up with Pictures

Posting a catchy image works. Always consider how your post can make a visual tale. Quickly snap and upload a photo with your phone’s camera.

Creating short videos to keep your audience engaged and connected has never been easier! Creating graphics and videos with Movavi Multi Media Tools is easy and entertaining!

Always consider how you might visually engage your audience and offer questions that spark debate.

4) Use Facebook Live Video

Video provides your fans a sense of intimacy. Set a regular schedule for Facebook Live events.

Weekly tips Offer live Q&A. Set up live tutorials. Or post footage of your vacations and events.

5) Generate Anticipation

Tease your viewers about intriguing future posts. Help them generate a thirst and curiosity for your posts.

6) Keep the Talk Going

Follow up on comments and do your best to keep the dialogue going. Personalize your responses to demonstrate you care. Deepen the debate with questions

7) Be genuine

They feel closer to you when you fully open yourself to them. Be open. Your warts. Admit your errors. Join them. Make your tribe feel like a member of your family.

8) Create Content that Resonates

It’s critical to write content that resonate with your targeted audience. Pay heed to your audience’s questions.

Follow great influencers to learn from their expertise. Examine Amazon’s best-selling books in your field. Ask your audience what their biggest concerns are regarding your topic.

9) Produce Viral Content

Memes, gifs, and shareable posts all have one thing in common: they are either hilarious, instructive, cute, powerful, thought provoking, or emotive.

Facebook is one of the most popular social media platforms. Marketers can create their own pages and connect with potential customers and followers. Posts with valuable content, videos, and the classic organic post are the norm.

Facebook also allows you to advertise your goods or services via paid ads. Keywords, interest signals, demographics, etc. can be used to target a specific audience. You can also create a Facebook custom target audience to retarget visitors to your website or app.

According to the predicted content trends for Facebook marketing in 2022, users will continue to consume videos and audio recordings over text-based posts. As a result, we will show you the best Facebook Marketing Tips for 2022.

Here are the Top 7 Facebook Marketing Strategies for Business in 2022.

Post New and Original Content

Everyone knows that content is king. Post original content to your business page or group. Assure that your post adds value to your followers. Give your audience useful information, make them laugh, or inspire them.

Always update your status so people may learn about your business and products. Whatever you do, Facebook wants you to run your business on its platform. So keep your clients informed of any new items or services you offer.

Use keywords or hashtags in every post, and describe each position accurately to enhance organic reach. Optimize your Facebook postings that promote local awareness.

Consistently develop and share new, intriguing material. Posting too many times in one day is bad. You risk annoying your followers.

Know How To Make A Viral Post

Posting anything viral will increase your business page, group, or profile’s reach and interaction. While there is no magic formula for making a post ‘go viral’ or gain a lot of attention, there are several factors that can help. You will get better results if you can write a post that people share with their friends and family.

Make your post promo viral with a hilarious image or video to attract new followers for any type of business. It works effectively around holidays, national events, or shortly after making big Facebook announcements like discounts, new product releases, etc.

The nice part about high-engagement posts is that they are free. Your interaction and follower growth rates will also be higher than usual, helping to improve your reach on Facebook.

Use More of Videos And Images For Increasing Engagement, Sharing, And Visibility

Visual content outperforms written material. Use more visual content (videos and photographs) in your posts to enhance engagement, sharing, and visibility on Facebook. Uploading professional videos will help you develop a professional image.

Video content is more dynamic and engaging than text material, and video content is always shared more than word content. Notably, Facebook now prioritizes videos in its News Feed, so incorporating a 15-second video in your post will assist increase interaction and reach outside Facebook.

Marketers can use video ads to promote their brand on the most popular social network. Videos attract attention rapidly, especially when placed on followers’ timelines. That’s why most major firms employ video advertising in their marketing campaigns.

Use Facebook polls to help

Question-based polls or surveys can help you learn more about your following. This is an excellent approach to obtain customer and personal feedback on any issue. Ask questions about your brand, service, or products when conducting the poll.

Polls will increase traffic and engagement throughout the campaign period, and they can be used to gather information about user interests to improve marketing strategy.

However, it is impossible to incorporate too many questions. Otherwise, people may think you’re joking, and feedback may be negative. To increase participation on your business page, offer a series of polls rather than a single question.

Using Facebook Pixel Tech

You may use the Facebook Pixel to track user behavior and serve tailored adverts through your Facebook business page. It allows you create specific audiences for retargeting prior website visitors.

The Facebook Pixel technology can measure customer behavior on your company page. You can also retarget prior website visitors to enhance your brand’s likes and engagement.

It is one of the best Facebook marketing tactics to build your brand and improve sales and revenues.

Remember that not all traffic leads to a sale, but repeat visitors do. Thus, employing Facebook pixel technology to track client behavior on your business page is always suggested.

Marketing With Facebook Messenger

Facebook also lets you use Facebook Messenger for marketing. Chat allows you to send messages and texts directly to your audience without having to search or go on their Facebook accounts.

The easiest technique to reach clients who are already interested in their products or services or have no idea what they truly need from a brand perspective.

You can start live conversations on your business page and send bulk SMS to those who have registered via email. A good reputation among your target audience will help you improve sales and eventually attract new clients.

Add A CTA To Every Post

Adding a CTA (call-to-action) to your postings is another technique to enhance engagement. This feature allows you to highlight a button to direct all followers to a specific link or offer.

Facebook claims that CTAs can increase overall post reach by 22%, with good effects on other metrics. That way, existing and potential followers will know what to do next, which will bring them to your website or any other destination you like.

Adding CTA or call-to-action buttons should not be invasive, but rather route users to the desired activity.

Remember to make your CTA simple and concise. One explicit action request will get you more engagement than two unclear CTAs that wind up confusing your readers. Or, in other words, you can’t catch two rabbits at once.

In Conclusion

These Facebook marketing ideas will help you improve engagement on your business page, sales, and revenue. Don’t forget to use these advanced tactics in the near future and let us know how it goes or if you need assistance.

Having a visually attractive and highly informational webpage is an essential tool for any business online that wants to make an impact nowadays. But if it’s to achieve its original goal, your page needs engaging and effective content to captivate new visitors on the spot – which might be a difficulty!

Thanks to its variety and creative possibilities, the good news is that video content allows you a perfect route to do just that. It’s why skilled video production businesses are in such high demand as of late.

However, even when you decide to include video content, the question of what form of video would be the best fit for your page remains. And the truth is that it entirely depends on your website’s goals!

Do you want to drive sales? Enlighten your audience? Nurture trust?

To assist you explore the finest possibilities, we’ll walk you through the six most popular (and effective!) types of video for your webpage. Providing useful advice on how to maximize their performance as well!

Company Story Videos: Make Your Brand’s Values Shine Through

There is a reason why you and your team woke up one day with a vision in mind that pushes you to work. This narrative can attract new audiences if published on your website.

Company story videos are ideal for showcasing your brand’s values. With this form of film, you may show your audience the perspective of those that serve the user every day.

This type of video requires everyone’s voice. So, attempt to display a variety of people—workers, managers, engineers, and the CEO—who can tell your company’s narrative.

Pro Tip: Company story movies are meant to empathetically connect viewers to your business vision. To achieve this, you can use interviews, but also take audiences on a tour of your company’s installations, or highlight a fundamental value or initiative.

Consider this Starbucks piece. They inform you about their firm, but they stress on their commitment to creating and promoting more environmentally friendly products.

Product Videos: Explain Your Solution’s Features

Let’s face it: creating a fantastic product homepage is all about closing sales. To that aim, several companies provide thorough product descriptions. A product video might make a better impact on your visitors.

The goal of product videos is to demonstrate your solution in action. The key is that this type of accessory makes your product more approachable. You can use it to explain your product’s unique features or show them in high-quality footage.

Likewise, with product videos, you don’t have to go through every single feature. Do not overwhelm prospects with information.

Educational Videos: Become a Trusted Reference in Your Field

Audiences are often unusually curious, more interested in the mechanics of your product than a sales speech. The greatest strategy to reach these people may not be to directly market your brand, but rather to educate them.

Educational videos are a great way to review product science. Use this style of video on your website to educate visitors on the history, development, or facts behind your solution.

Pro Tip: Educational videos are meant to simplify knowledge about your product, not complicate it. So avoid being too technical and use all visual resources to offer a clear, memorable explanation for your audience.

Explainer Videos: A Simple yet Effective Animation

Entertaining your website visitors is essential. Capture their interest with fascinating content. The entertainment aspect is in the storyline, but it can also be generated by the visual style you chose.

Animated explainer films are one of the best methods to captivate audiences. To entice viewers, employ characters, whiteboard animation, or flowing visuals and forms to show your thoughts.

Explainer videos are a great choice when you want to show your product or service through narrative and animation.

Pro Tip: There is no “best” style or format for explainer videos. Never be scared to experiment and utilize your imagination when making a film.

This is crucial when promoting a product that is difficult or requires extensive knowledge. Your images should simplify and support your message, making it more powerful and approachable.

Tutorial Videos: Show Them How to Use Your Product or Service

You want the audience to know how beneficial or easy your product is to handle or install. An instructional video can be a great addition to your website.

These films show you how to use your product or service step-by-step and show you what you can do with it. In addition to promoting tech products, they are perfect for marketing multi-purpose items and services.

The best part about making this type of video is that it can be used by existing customers who want to know how to get the most out of their purchase!

Pro tip: Make your tutorial video basic, clear, and informative – break the explanation down into as many steps as necessary. Don’t assume viewers already know! Explain each step as though speaking to a novice.

FAQ Videos: Clear Out Your Customers’ Doubts in a Single Piece

Who guarantees your product’s quality? What can reassure your customers that it works and solves their problems? Your visitors may ask these questions, so be prepared to answer them. Why not make a video FAQ section instead of a written one?

FAQs are a practical approach to get industry professionals and opinion leaders to remark on your solution’s details. Organize and respond to some of the most common client inquiries in an engaging piece of media!

Your visitors will have more confidence in their purchase decisions if they know what to expect from your product.

Pro Tip: FAQ videos can be game changers for ecommerce systems, but remember that user experience is key. Assure that your website visitors may easily get the question they seek. A long text or movie can be broken up into smaller portions by a specific query.

In Conclusion

Making a website that adds to your marketing goals requires a lot of technical know-how. Whatever the details of any page, there’s a form of video content that may help it sparkle.

So, the next time you think about what to put on your website, think about adding a video.

Finally, after your movie is on the page, don’t be bashful about showing it off! Make it visible to your visitors right away, if possible.

Your prospects will enjoy it if you make it fun and instructive.

Almost every company uses email marketing in some way. However, email marketing is rife with myths and old wives’ tales. Here are 9 myths you may have heard of before. Some may be outdated, but others may still haunt you.

“Sending bulk emails is too costly”

This is a common objection. It’s not as expensive as you might think. And it’s just sending hundreds or thousands of ordinary mail messages. It can even be cheaper than regular mail once you get the hang of it.

It’s too difficult to email every client

The good news is that email marketing allows you to set up campaigns in your autoresponder for one-time, scheduled, or manual sending. You can use automation to send emails on a schedule and create an autoresponder sequence to send emails to people. They’ll know what’s next in the sequence and can prepare accordingly.

People just don’t care about my mail

This is a common worry. People do care, but they don’t want to read long texts. It’s easier to get them to take action if you can get them to read your message.

My offer is irrelevant

It’s understandable that people object to your offer. When hearing about a new proposal, people focus on the benefits rather than the content. Nobody cares about a product unless it can help them or makes their life easier in some way.

No one will buy anything online

Almost no one means it when they say they won’t shop online. They’re just expressing a fear of doing business with someone or something they don’t know. If it helps them achieve their goals, people will buy almost anything on the internet. Thus, how you communicate via email is critical to getting your sales message across.

My readers are too busy and uninterested to respond to a stranger’s email

This is a common myth. In reality, recipients of your email will respond to almost any message that clearly benefits them. Assume your claim has no clear advantage. In that case, you should focus on what the reader will find valuable.

My mail-in offer may sound too good to be true

People don’t trust emails with unsolicited offers, for example. However, if you present your request convincingly, they will often comply. This means that when writing an email, you must be careful to sound genuine and trustworthy.

My email list is too small to matter

This is a common concern. It’s the most common one. But let me ask you: Which list would you choose between a list of 1,000 people who are extremely eager to buy your product or service and a list of 100,000 people who are possibly eager to buy it? In email marketing, quality always wins.

People are spending more time on social media than email

People are now spending more time on social media than ever. This year alone, people spent 20% more time on social media than last year. And people still check email, even if they say they don’t. Over 95% of Internet users own an email, and 74% check their email daily.

As more businesses move online, the potential for cybercrime has grown exponentially.

As a business owner, you must take cybersecurity seriously. Many business owners are opting to hire dedicated staff with cybersecurity degrees and experience to help protect data. Here are some facts about cybersecurity and why it is vital for any business.

What’s the Risk?

What does it mean when your company is vulnerable to cyberattacks? Generally, you should be concerned about your data and money.

Hackers may gain access to credit card information (yours and your customers), other pricing and financial details, as well as personal information. This puts you, your company, and your clients in danger. When this type of data is compromised, it can result in significant financial losses due to theft and remediation costs. A serious breach could also harm your company’s reputation and cost you clients.

So, what next?

A cyberattack can happen to any business, big or small. However, as a business owner, you can take steps to protect your company, employees, and clients.

Antivirus

Investing in a good antivirus program is probably the most critical step. Work with a good company that will provide you with great software and be available for support at all times.

Training

Ensure that your entire staff is aware of the above cybersecurity threats. It’s vital that they all know the risks and how to avoid them. Invest in cybersecurity training for your employees so you can relax.

Update and Backup

Being aware of your data, files, and software is critical to staying safe. Keep your software up to date to better protect yourself from attacks. Also, keep backups of critical data that your business relies on. Having these important backups could help you recover quickly if your files are ever compromised.

The Verdict

As you can see, cybersecurity is a serious issue. If not protected, a large-scale cyberattack could leave businesses in ruins and unable to recover. But there are ways to stay safe and avoid serious injury.

Imagine proposing on the first date. Or inviting them to meet your family? It’s out of order, but it’s often how we treat our customers.

We deliver information and offers to our customers based on our relationship goals, not theirs. So treat customer marketing like a first date that turns into a long-term relationship.

Unfortunately, marketing that “invades our customers’ space” rather than moving at their pace has long been a tradition.

So, take a look at some steps you can always follow

Imagine You’re In A Relationship

We all know that a romantic relationship begins with a kiss. Marketing is the same. Beautiful things happen when we get to know our customers and their preferences.

Let’s examine the roots of the “marketing to” versus “having a relationship” mentality that pervades many marketing organizations.

Many deeply ingrained organizational behaviors contribute to this all-company mentality:

• Quota-driven procedures and timing
• Insufficient understanding of the customer journey and preferences
• Preference for stereotypes over realistic expectations-based profiles
• Siloed teams preventing information sharing for the customer

Marketing tools, CRMs, automation gizmos and insta-apps are constantly bombarding (and blinding) departments with “customer-focused” technology.

Then there’s the marketing jargon: target audiences, channels, personas, etc. Personalizing an email or tailoring content to a specific customer does not create a relationship.

Instead, let’s look at the qualities that make our personal relationships successful.

Be at the Right Place at the Right Time

Our personal relationships show signs of greatness, mediocrity, or complete disconnection. Communication requires understanding what the other wants and when. It allows you to respond and change behavior.

This also applies to your customer service. What do you do well? What isn’t working?

Key customer indicators can track your teams’ progress. A-ha moments and new marketing opportunities arise from distributing great business intelligence to departments at the right time. Insights and hidden gems to improve your success rate.

We don’t always know if a relationship is just “hanging out” or a long-term partnership. Customers, too.

Social media conversations in content marketing can be superficial. Engagement should extend from the initial click to liking, buying, and referring. It’s a long-term commitment that requires constant attention and focus.

Together, you can build a strong relationship

A great relationship is built on years of experience and trust.

The same goes for customers. It’s up to the company to ensure teams are customer-focused.

For example, marketing initiates customer engagement, but how does your company follow up and prepare for the relationship to blossom? Long-term loyalty comes from everyday interactions across your organization.

Create memorable customer moments across the lifecycle by partnering internally. Align all departments to improve customer experience, from sales to operations, finance, and HR.

It’s not about you or your company; it’s about your customers.

Show You’re Worth the Time and Money

It takes effort to keep a long-term relationship interesting and enjoyable for both parties. Autopiloting has negative consequences. Boredom, neglect, or unhappiness only makes other partners more appealing.

In the same way, you should always strive to earn your customers’ respect and loyalty. Or else they’ll be tempted. That is, love your customers every day, not just on special occasions.

For example, measuring customer lifetime value (CLV) can help you optimize marketing activities both internally and externally. Identifying All-Star customers versus less engaged customers will help you focus. Building stronger bonds with loved ones helps you discover new ways to engage disinterested customers.

Ever after

You must work hard to earn your customers’ loyalty. This will keep you in their hearts and minds, and they will keep coming back for more.

What is branding? What are the steps to success? This post will explain the branding process and the value of brand strategy.

Conduction of Research

First, you must conduct research. How is your business’s market? Who are your competitors? How does management see your firm?

To find answers, you must look both inside and outside your own structure. It’s time to define the team’s vision. Review your goals and strategies for achieving them. Do you all agree on your company’s values? Interview senior management to find out.

You’ll need research outside your team. Examine your rivals. Carry out marketing and technology audits. What makes up existing brands and how do they work?

Defining Plan

Now that you know the landscape, examine your own brand. What position do you want in a customer’s mind? Are you the company that offers quality products at a low price, or the opulent high-end brand? Make sure your brand positioning aligns with your other branding elements. If you don’t already have one, this is a good place to start.

It’s time to define your company’s core values. Define your values and the attributes that support them. Consider the value as a guideline. The attributes are the concrete manifestations of those values. Assume one of your brand values is integrity. From there, you can be approachable, genuine, and stable. Remember that 89 percent of shoppers stay loyal to brands that share their values.

Identify your future goals at this stage. Get a creative and strategic vision of the future. It can help to look at examples of how to represent a brand. If you’re having trouble visualizing these abstract concepts as a finished business idea, take a look at Target’s.

Designing Identity

The visuals start here. Think big first. Instead of designing business cards, consider the overall brand’s look and feel. Continuing with Target as an example, you have a strong visual sense of their company. Red, the bullseye motif, simplicity and boldness all say who they are. How does your firm look? If your team lacks a designer, now is the time to hire one.

A logo is not an identity. Develop your design, imagery, sensory inputs, color palettes, and typography to create a strong brand. Overall, you’re giving your company a personality.

Creating Touchpoints

Finishing your identity and using it in applications are next. Touchpoints are the next consideration after look and feel. A touchpoint is any point where a customer or potential customer interacts with you. Several uses for touchpoints A brand’s experience is enhanced when they interact with them.

These include websites, letterheads, print materials (such as brochures), packaging, advertising, and store environments. These are all chances to establish your brand. It also presents a chance to mislead customers. That’s why creating a brand identity is critical.

Asset Management

The final step involves others. If applicable, share your growth with non-decision makers. Internally first to iron out kinks. After fine-tuning any touchpoints or restructuring strategy, it’s time to go public. Ensure everyone understands how and when this step occurs.

You can create brand standards and guidelines for future use. Consider it a brand map that employees can use in future applications. Color palette, type usage, powerpoint templates, copywriting voice, and other elements that ensure future cohesion. In fact, presenting your brand consistently across all platforms can increase revenue by up to 23%.

In Conclusion

Knowing your brand process helps you stand out in your customers’ minds. There are probably many great products and services in your market segment. Branding can help you discover and communicate your uniqueness. So you can get more customers. Keep in mind the value of a strong brand.