Lite1.6 Blog

eCommerce automation is the process of automating certain aspects of an eCommerce business. eCommerce automation improves customer service, reduces costs, and increases productivity.

Using eCommerce automation can help you automate many business processes and increase sales and ROI. This is why top eCommerce businesses are automating, and you should too if you want to improve your metrics.

Let’s look at some of the best ways to automate your eCommerce business:

• Automate Order Fulfilment Workflows
• Implement Email Marketing Automation
• Posting on Social Media
• Automate Reviews
• Making Use of Customer Service Chatbots

 

1. Automate Order Fulfilment Workflows

eCommerce businesses depend on order fulfilment services. Manual processes leave a lot of room for error because there are multiple players involved.

Manual order fulfilment relies on manual inventory management, picking, consignment management, and returns management. A low conversion rate and a poor customer experience may result from this bottleneck.

You can automate order fulfilment workflows to improve order accuracy, inventory management, picking efficiency, identify process bottlenecks, and customer satisfaction.

2. Implement Email Marketing Automation

Email marketing is vital in eCommerce. It is useful at various stages of the customer journey.

Welcome emails, post-purchase emails, shipping emails, and post-delivery emails are all required for an eCommerce business. Email automation tools can help you capture email addresses and schedule emails to be sent at each of these touchpoints.

You can also use email marketing automation to increase sales, encourage repeat purchases, and reduce cart abandonment.

You can find customers who haven’t bought from you in a long time. Then, you can send these customers personalized emails encouraging them to check out your products and buy more.

3. Posting on Social Media

Social commerce is essential to any eCommerce business’s success. In fact, studies show that social media referral traffic to online stores has increased by 100% in the last two years! Thus, social media marketing is a must.

To see results from social media marketing, you must be consistent and frequent. But as a busy eCommerce business owner, a few hours per day on social media is unrealistic.

You can use social media management tools to bulk upload and schedule posts months in advance. These tools can also automate social media selling. Using social media management tools gives you access to detailed engagement and other social media metrics.

4. Automate Reviews

Getting feedback and acting on it is critical to the growth of any eCommerce business. Customers can provide feedback and reviews after a few days. This is also a good way to collect customer testimonials.

Manual review collection is time consuming. So, you can automate this process as well. You can send emails to customers after a few days. You can also use in-app or website push notifications to encourage customers to leave feedback or reviews.

Likewise, you can use tools that analyze product reviews, social media comments, and email responses to determine customer sentiment. This will help you improve your products and improve your conversion rates.

5. Making Use of Customer Service Chatbots

Customer service is a major focus for eCommerce companies. Premium customer service increases conversion rates, order values, and customer retention.

Customer service requires dedicated resources available 24/7. And most of the questions your customer service reps answer are redundant. So, to save money and increase productivity, you can use AI chatbots.

Today’s advanced AI chatbots can learn from previous interactions and improve future customer interactions. Adopting such low-cost AI chatbots for your website or social media messengers will help you provide 24/7 customer service while saving money.

Email marketing’s impact goes far beyond inboxes. Email marketing is about reaching your target audience with relevant content.

Marketing Automation

• Emails sent automatically generate 320 percent more revenue than non-automated emails.
• Emailmonday reports that 55% of companies use marketing automation.
• Less than 1% of emails are opened or clicked on a daily basis, according to Experian.
• 78 percent of marketers say they can’t live without list segmentation – Gleanster
• Nurtured leads buy 47% more – Annuitas Group
• Automated abandoned shopping cart emails increase conversion by 2.4x – Experian

Email Personalization

• Personalized email opens 188% more than non-personalized emails (12.1%) – Statista
• Personalization is “extremely important” to 94 percent of customer insights and marketing professionals. Talking Points
• Conversant Media: 66 percent of marketers are seeking internal resources to execute personalized marketing programs.
• Segmented campaigns increased revenue by 760 percent – Campaign Monitor
• Experian: 50% of companies believe personalization can increase email interaction.

Mobile Emails

• In 2017, eMarketer predicts that 8 out of 10 internet users will use a smartphone regularly.
• By the end of 2018, over 2.2 billion people will be using mobile email globally – The Radicati Group
• 68 percent of companies already use mobile marketing – Salesforce
• According to Campaign Monitor, Apple iPhones account for 90% of all mobile email opens.
• Email open rates on mobile devices increased to 68% in 2016 from 21% in 2012 – Campaign Monitor
• New smartphone subscribers are increasing at a 20% annual rate – Mary Meeker via TechCrunch

Email ROI

• Segmented, targeted, and triggered campaigns generate 77% email ROI – DMA
• For every $1 spent on email marketing, Campaign Monitor gets $44.
• Email marketing had a 28.5% ROI versus 7% for direct mail – Chief Marketer
• Automated emails outperform batch emails by 180 percent – VentureBeat
• Email marketing converts 174 times more than social media – Campaign Monitor

Small, medium, and large businesses use customized business applications to stay competitive and increase productivity. Here are some popular benefits of developing business mobile apps:

• Protects your app data
• Provision of High scalability
• Compatible with existing software
• Better customer relationship
• Easy maintenance
• Aids in obtaining new client data
• Accountability for all digital files
• Easy Project Management Work

 

1. Protects your app data

General business applications may or may not include specialized security software, putting your data at risk. Customized applications created exclusively for your business can strengthen data security.

2. Provision of High scalability

Apps can only handle a certain number of processes and resources. If your company grows, standard apps may not be able to handle the load. Custom-designed apps are built with all of these criteria in mind and can be easily scaled up when needed.

3. Compatible with existing software

The general business applications may work seamlessly with the software you are currently using. Customized apps are built with your current business software in mind, ensuring seamless integration and operation.

4. Better customer relationship

Personalize updates about your services and products to current customers in real-time using customized business applications. It also gives you access to client information and feedback. This may improve long-term customer relationships.

5. Easy maintenance

Using a regular app for business puts you at the mercy of an unknown mobile app developer. If the developer decides to discontinue the app for whatever reason, you’ll have no choice but to find a new app and stop using the old one. You are in complete control when you build your own custom business applications.

6. Aids in obtaining new client data

It may help to include simple surveys and forms in the custom mobile app development. It would save time for your employees and clients as they would not need to physically submit all documents.

7. Accountability for all digital files

You could easily capture customer-related thoughts and ideas on your phone for dictation. These recordings could be securely stored and only authorized staff could access them. This could help improve accountability while also better serving your customers.

8. Easy Project Management Work

You can easily install custom apps to track project deadlines and progress. Updates could be sent after each project phase to keep the billing cycle going.

A time has passed when you could freely send out cold emails in the hopes that one might be read.

Email outreach today necessitates meticulous attention to detail as well as a personal touch in order to elicit a response from your prospects. For the time being, we’ll focus on getting your emails into the recipient’s inbox.

How?

To validate an email address, you don’t even need to send an email.

Before sending an email, why should I double-check the recipient’s email address?

Deliverability is the key term here.

It is better to send 500 validated emails than 1,000 outbound messages to unverified email addresses.

Among the first 1,000 emails you send, many of them will be bounced. The more bounced emails you get, the more probable it is that your inbox will be labeled as a spam folder. Bounced emails waste your time, and emails sent to genuine addresses have a lower success rate.

When you verify an email address before sending an email, you’ll increase your chances of getting it delivered. Open and response rates will rise as deliverability improves.

Without sending an email, how can I confirm the validity of a given e-mail address?

You can choose from a variety of methods for verifying your email address.

Using a free tool is a wonderful option if you just send a small number of emails (or only need to verify an email address every now and then).

E-mail finding programs that include built-in authentication. In order to ensure that your email campaigns don’t end up in the spam folder, use an email finder tool that will automatically find and validate any provided email address.

You can verify an email address without sending an email whether you require a few verified email addresses or a list of thousands of lead emails.

Here’s how you can do it:

Two Alternatives to Sending an Email to Confirm an Email Address

1. One of the best ways to verify an email address without sending an email is to use a free service like Google’s “email checker” or “email verifier.”
2. Verify your email address with an email finding tool.

Verifying email addresses is a common feature of email search software. Find an email verification tool that doesn’t require you to use up credit or charge you for the verification process.

Here are a few things to keep an eye out for:

It’s ideal if you have the opportunity to validate emails from a prospecting tool or upload your list of contacts.

Only pay for valid, up-to-date e-mail addresses with a tool like this one.

Is Email Verification Free or Sustainable?

You may verify an email address without sending an email using both free and premium software. How do you decide which to use?

For confirming one email address at a time, free tools are ideal. If you simply send a few outbound emails a week or need to quickly check an email you found elsewhere, a free tool may be all you need.

In contrast, using a paid email verification service can help to ensure the viability of your outbound email campaigns. It is possible to include automated email address verification into your workflow rather than spending hours manually confirming each address before sending a single email.

 

Have you ever had a job that required you to do the same thing every day? Probably not your favorite job ever. Similarly, salespeople who are bogged down by monotonous tasks can easily lose their enthusiasm for their jobs, as well as their effectiveness and productivity. Fortunately, sales automation can keep your team motivated, focused, and productive. Automation can improve your sales process in many ways when used properly.

Let’s define sales automation, how it works, and some of the tools and functions it includes.

• What is Sales Automation?
• Working Operation of Sales Automation
• Which Sales Automation Tools Are Most Effective?

So, what is Sales Automation?

Sales automation relieves your reps of manual, repetitive, and time-consuming tasks. It automates those tasks instead. Similar to how robots can speed up assembly lines and free up human workers to do more creative work.

Granted, too much sales automation can be harmful. You can’t automate everything. People don’t like “spammy” phone calls or mass emails. However, using automated tools to augment the sales process can really boost your team’s efficiency.

Working Operation of Sales Automation

No two businesses are alike. So sales automation can vary depending on your industry and business needs. Ultimately, sales automation is designed to help you move prospects through the sales funnel and into paying customers.

The following are some examples of how sales automation can help at various stages of the buying process:

1. Awareness Stage

This stage is all about introducing prospects to your brand and enticing them to buy. You also want their contact information so you can build a relationship with them.

One strategy to achieve these goals is to create a lead magnet (e.g., a piece of gated content that can only be accessed after the prospect provides you with an email address). Your lead magnet is likely to be automated. For example, submitted prospect data can be automatically uploaded to your CRM. It may even alert a sales rep to follow up with the prospect.

2. Evaluation Stage

In this stage, you want to nurture leads and encourage them to learn more about your brand. Sales automation can also help achieve this goal. For example, you can set up an automated email sequence based on a trigger (such as the prospect signing up for your newsletter, putting a product in the cart, and so forth). This email sequence is auto-generated. It keeps your brand in front of prospects and adds value to their buying process.

3. Decision Stage

Now that your prospect has come this far, it’s time to sell them. Action-oriented content helps close the deal: free trials, promo codes, etc.

Again, automation can help in this stage of the buyer’s journey. To convert a lead into a customer, you could make the final email in your middle-of-funnel email sequence the “deal closer.”

Of course, the above process is just one example of sales automation. The possibilities are endless when it comes to automating your sales process.

Which Sales Automation Tools Are Most Effective?

Time is money and knowledge is power, they say. Sales automation combines both worlds. It frees reps from mundane tasks and gives them valuable consumer insights. Here are some examples of important sales automation tools you should consider implementing for your team:

1. CRM Tools

Many automated tasks rely on your CRM system. It can help you build contact lists, organize and segment your audience, nurture leads, and close sales. Many CRM tasks can be fully automated with just a little programming. The sun is your CRM, if sales automation is the solar system.

2. Lead Scoring Tools

Automated lead scoring tools can quickly identify high-value leads for your reps and help them prioritize their efforts. These tools analyze large customer data sets to find common traits and patterns that predict outcomes. (For example, leads who sign up for your email newsletter are 25% more likely to convert than other prospects.)

3. Email Templates

This is a simple but effective form of automation. Instead of starting from scratch every time a sales rep wants to nurture a lead, they can use a pre-defined template. This allows for both personalization and a consistent brand experience. (It also saves time!)

In summary, sales automation is vital in today’s business. They can’t (and shouldn’t) replace people. But automated tools will make your sales reps’ lives easier and help them be more productive, effective, and motivated. Achieve higher conversion rates by nurturing leads and winning new customers.

All of these benefits work together to help you grow your business. And it’s not always about buying right away. These elements contribute to scalability and longevity:

• Build trust
• Make Contact With Leads and Customers
• Stay Top of Mind
• Re-engage Old Clients
• Boost Customer Loyalty
• New Product and Service Promotion
• Drive Website Traffic

1. Build trust

Regularly sharing educational content builds credibility. People come to see you as an expert in your field.

This is true when you include inbound marketing elements like blogs, infographics, and video series in your emails. Bonus points if people share this content and link back to you as the source.

2. Make Contact With Leads and Customers

You can build relationships with your audience by regularly communicating with them and personalizing those communications.

A birthday discount code, a reminder for their next dental cleaning, and recommendations based on their preferences all make them feel valued.

3. Stay Top of Mind

Apple, Disney, and Amazon are household names, so people automatically think of them when they need their products or services.

However, smaller businesses must constantly remind you that you’re ready, willing, and able to help them overcome any obstacles. Consistent communication is part of this.

4. Re-engage Old Clients

Give your customers reasons to come back. Send them We Miss You! emails with a coupon code. Send them product suggestions based on their preferences. Inquire.

Ask how you can add more value or what they want to see from your company. Ask if they want to stay on your contact list. Send them abandoned cart reminders with product images and free shipping offers.

5. Boost Customer Loyalty

Consistently providing value — through educational content, discount codes, and highlighting your benefits — encourages your audience to keep buying from you.

Offer loyalty and referral programs and promote them via email to increase the likelihood of this happening.

6. New Product and Service Promotion

Every time you create, update, or add a new service, you get to announce it via automated emails.

You can include a launch date, a bulleted list of benefits, price points, and extra features. Include videos showing how to use them to make them even more useful.

7. Drive Website Traffic

Ok. This is a big if. Your emails must be interesting, scannable, valuable, personalized, and mobile-friendly to increase website traffic.

The list is long, and you must meet all of them to avoid wasting time and money. Also, if your brand’s voice allows it, be funny.

Many advertisers support targeted audience segmentation. Why? Because it is targeted, cost-effective, and helps tailor your messaging strategy. Optimized targeting is still audience segmentation, but it now allows you to reach people outside your target demographic.

Table of contents

• What is Optimized Targeting?
• How does it work?
• When should you use Google Ads audience targeting?
• How to use Optimised Targeting to reach more people?

What is Optimized Targeting?

Advertisers can reach potential customers beyond their target demographic. Google listed the following advantages of audience segmentation:

• Simplifies Google Ads audience targeting.
• Helps advertisers reach multiple networks and audiences.
• Allows you to reach more people with your campaign.

In order to help increase conversions and meet campaign goals, optimized targeting automatically looks for signals such as keywords on your media assets or landing pages. You can also manually add signals like demographics or content keywords.

How does it work?

Metrics for performance are shown below Totals on your Display, Discovery, and video campaigns. With optimized targeting, you get clicks, impressions, and conversions from people outside your target demographic.

The algorithm looks for more conversion chances by targeting people who are most likely to become customers based on your setup’s signals. Using real-time conversion data, the feature learns what recent converts are looking for.

Optimized targeting takes time to learn and adjust to new audiences that are most likely to convert. Google suggests:

• For new campaigns, wait until they reach 50 conversions or have been active for two weeks before evaluating results.
• Wait at least two weeks before evaluating existing campaigns.

Because optimized targeting uses targeting signals to find similar criteria, it can reduce or stop serving traffic on your signals if it finds better performing traffic. It also respects your existing brand safety settings, so you don’t have to change anything when using this feature.

When should you use Google Ads audience targeting?

If your current audience targeting methods are yielding mixed results, optimized targeting may be the answer. Here are some situations where keeping this feature on may benefit your campaign.

• Targeting expansion didn’t help your campaign.
• Your current targeting strategy is slow and has failed to grow your audience.
• You want to increase conversion rates without increasing bids or budget.
• You want to gain new customers or reach new target audiences.

How to use Optimised Targeting to reach more people?

Using optimized targeting depends on your campaign’s goals.

If you want more traffic to your website through Google Ads, you should use optimized targeting, Maximize conversions as your bidding strategy, and website visits as your conversion type.

Optimised targeting can be combined with Maximize conversions or Target CPA as a bidding strategy to increase conversion rate. These two bidding strategies work best when combined with optimized targeting because they use conversion data to maximize your Google Ads campaign’s value.

If your campaign’s goal is to reach existing customers so they can use your services or buy more products, disable optimized targeting and use only manual targeting.

Most of us have to use email. Yes, an email address is required for both logging into online accounts and being reachable by colleagues and employers. But email is vexing. Email is more of a burden than a joy to use, whether you are sorting through junk mail and various mailers that mean nothing to you.

It is time to stop receiving junk mail after looking into insurance quotes, or being marketed to every time you visit a website for information. Creating a temporary email address is simple and allows you to send and receive mail anonymously across the internet.

While most websites, applications, and online trials require an email address, you are not required to keep it. In fact, those signups are part of the reason spam persists in email twenty years after it became a popular online communication method.

Sure, you could use a popular email client like Gmail or Yahoo to create a new email address. Using temporary email addresses allows you to use all of the above services without getting bombarded with spam.

But how? Fortunately, it is very simple. Let’s see how to create a free and disposable email.

A temporary email address is one that does not require registration. It’s also called throwaway email. It is used for website testing, untrusted website signup, advertising, etc. Using a temporary email protects you from both leakage and tracking. Many services offer free temporary email addresses.

1. Email Maker

Email Generator produces temporary email addresses usable for up to 40 days. You can also build a custom name and pick search domains.

2. ThrowAwayMail

ThrowAwayMail is an email address generator. It may produce a fresh email address every 48 hours with only one captcha. When an email address expires, all received emails expire as well.

3. Temporanee

It’s a one-time use email account. Use a temporary email address, also known as a disposable email address. This means giving each entity a unique email address that can only be used once. When you’re done with it, throw it away.

4. Temp Email

A temporary email service provider site where users can create random or custom email ids that are later discarded or automatically deleted. With a single click, you can create temporary mail and use it whenever you want.

5. Affidavit

Like tempmail, you can establish your own email address and search domain using Email Fake.

6. TempoMail

Temp mail is a free email service that sends emails to a random temporary address. It also allows you to construct your own email address by changing the search domain and using your own random words.

7. Fake Mail Maker

Phony Mail Generator is a temporary mailbox that generates fake emails. Customize your usernames and domains. Every 5 seconds, the inbox will be refreshed.

8. Id Temporary

It is also known as Temp Mail Id. Unlimited email creation without registration. The website now has 4-5 domains you can use to generate a temporary email address. It’s a free fake email generator.

This option is perfect for sending sensitive data. A ten-minute email address is safe because it does not track the sender. However, with permanent email accounts, you must trust that no one will read your emails. However, private information is not secured by this choice. It’s safer to sign up for a one-time service.

Social Media Video Stats

When it comes to video, each social media platform has its own distinct personality. Some platforms are built for video content, while others use it to boost engagement. The following general social media video statistics will help you market on social media. We’ll also look at each platform separately, providing social media video statistics.

1) 93% of brands report gaining a new customer through social media video marketing (Animoto, 2018)

Because of the success of their campaigns, many brands now consider social media their primary lead generation channel. Around 88 percent of marketers are happy with their campaigns’ ROI.

2) 58% of consumers check a brand’s social media page before visiting their website (Animoto, 2019)

Optimising your social profiles allows you to make a good first impression. Begin strong by using video content to capture their attention and keep them interested.

3) 82% of consumers prefer live mobile video to social media posts (Vimeo, 2020)

Live videos are becoming increasingly popular on social media. Simultaneously, they are one of the best ways to create a genuine interaction Live video content can be used for live selling, Q&A sessions, and live contests or games.

Statistics That Demonstrate the Effectiveness of Video Marketing

Videos can impact almost every aspect of your digital marketing campaigns. It can improve video SEO, email marketing, social sharing, and audience engagement. Take a look at some more video marketing stats for 2021.

1) 84% of consumers said watching a brand’s video convinced them to buy or subscribe to a service (Wyzowl, 2021)

Videos are ubiquitous. Whether on IGTV, YouTube, or a video found through video SEO, video content is everywhere. But video’s influence, not its ubiquity, gives it power. 84 percent of consumers say they were persuaded to buy after watching a brand’s video online. These video trends are likely to continue as more marketers use video in their campaigns.

2) When viewing a brand’s video, 83% of consumers stayed longer (Wyzowl, 2021)

Dwell time is the time a user spends on a web page. Dwell time is a ranking factor in SEO because it indicates the user finds value in your content by spending more time on that page. The mere presence of a video on a page increases dwell time. Videos also keep users engaged, increasing dwell time.

3) Eighty percent of consumers recall a recent video ad (HubSpot, 2020)

This figure demonstrates the human brain’s ability to retain video information. Using video in your ads may increase their impact on a buyer’s purchase decision. But keep in mind that quality matters. Include elements that will make your video memorable, like those old commercials you remember.

General Video Marketing Statistics 2021

According to recent video marketing statistics 2021, not only marketers use video to attract their target audience. To attract new customers through search engine optimization (SEO), specifically video SEO, businesses have hired video production services to create video content. Investing in video marketing for lead generation will certainly pay off. This is supported by general video marketing statistics.

1. Among marketers who use video, 93% say it is critical to their strategy (Wyzowl, 2021).

93 percent of marketers say video marketing is critical to their overall strategy. According to those interviewed, video marketing produces a return on investment that meets or exceeds their expectations.

2. Video retains 95% of a message (Insivia, 2016)

Observations on video marketing: Videos naturally stimulate the human brain for three reasons. They combine visuals, sounds, and motion to create a powerful information delivery system. These factors influence how the human brain perceives your message, which is why video retains more information than text.

Is there a FAQ page on your website? If not, it should. Here are 7 reasons to add a FAQ page to your website.

• FAQ pages help organic search
• It can also help them navigate your site
• A FAQ page helps users
• It saves money on customer service
• FAQs are prime candidates for Featured Snippets by Google
• An FAQ page builds trust and can overcome conversion barriers
• A FAQ page helps you better understand your audience

1. FAQ pages help organic search

An FAQ page is a great place to answer questions about your company, your industry, or even your competitors. People who don’t know your company but found an answer to their search query on your site and clicked through to learn more can be attracted. Voice search queries are typically longer and more conversational in nature, so a FAQ page is a good place to try to capture them. While it may be difficult to include a full question in your website content, a FAQ page is ideal for such queries.

2. It can also help them navigate your site

Most of the answers on your FAQ page are probably already on your site, but they may not be easily accessible. Visitors will use your site menus to navigate, but a FAQ page can help direct them to a product page, whitepaper, or blog post they might not have found otherwise. It not only helps your users understand your website better, but it also helps your internal link-building, which is an important search ranking factor.

3. A FAQ page helps users

No matter how well-organized and clear your website is, users with questions will have to scroll through several pages to find the right answer, which can be annoying for a visitor looking for a quick answer. An FAQ page provides visitors with a central location to find answers to common questions about your company.

4. It saves money on customer service

By providing a central location for frequently asked questions, you save your site visitors from having to call you (or worse, given up and abandoned your site entirely). With a good FAQ page, your customer service agents can focus on more complex issues.

5. FAQs are prime candidates for Featured Snippets by Google

For some web searches, Google provides not only a list of results, but also a Featured Snippet—a box of text that appears at the top of organic search results in “position zero.” Because Featured Snippets have higher link click-through rates than other search results, appearing in one can significantly increase traffic to your website.

6. An FAQ page builds trust and can overcome conversion barriers

Having a FAQ page on your site shows customers you care about their problems, which builds trust in your brand. Providing comprehensive answers to frequently asked questions also demonstrates thought leadership and authority within your industry, which instills confidence in your site visitors.

7. A FAQ page helps you better understand your audience

Not only will this help you fill up your FAQ page, but it will also help you better understand your customers’ needs, desires, and challenges in ways that will positively impact your business, from product development to marketing to customer service.

An FAQ page can also be used to create excitement for your products and services without actually selling them. Start with a great value point as the “answer” and work backwards to the question.