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Do you open certain marketing emails from firms on a regular basis, while ignoring others?

For the most part, the answer is affirmative. With average open rates hanging around 15-25 percent, this indicates that 75-85 percent of emails are categorized as “completely disregarded” in the minds of readers.

As a result, the essential question for marketers becomes, “How do you ensure that your advertisements are the type that people always open?”

We’ll provide you practical ideas on how to persuade people to open and read your emails in this post.

Maintain a regular schedule.

If your subscribers don’t know when to expect your emails, they won’t open them.

That’s why choosing (and sticking to) a consistent email newsletter cadence is one of the most critical things you can do.

Aim for twice-monthly email frequency as a best practice. Backlinko found in 2021 that organizations that sent emails twice a month had the greatest average open rates.

However, if you can’t commit to 2x a month, it’s preferable to settle for a slower frequency than to over-commit and disappoint your readers.

Finally, once you’ve decided on a sending frequency, let your subscribers know ahead of time. This helps to set expectations so that subscribers may get into the habit of receiving your emails right away.

The Gist, for example, prominently displays their email frequency on their opt-in form: “5 minutes every Monday, Thursday, and Sunday morning.”

Emails should be sent when people have time to read them.

If you want people to read more of your emails, don’t send them when the majority of your subscribers are too busy to read them.

We recommend analyzing your list carefully to discover the optimal time and day to send emails. Examine when your audience is most engaged, or look for patterns in when people are most likely to subscribe.

As a general rule, the best days to send email newsletters are Wednesday-Friday, according on our 2019 research. We also discovered that the ideal times to send email are during regular business hours (9 a.m. to 5 p.m., excluding lunch), with the highest open rates occurring in the late afternoon (3 pm to 4 pm).

You can also utilize Campaign Monitor’s “Optimize send time” option to eliminate the guesswork from send timings. This feature chooses a send time based on when your subscribers have been most active in the past.

Select a well-known “from” name.

We’re frequently asked what the optimal “from” name for email marketing campaigns is. Should it be the name of your business? Should it come from a specific employee at your firm?

It all depends on who individuals anticipate hearing from. Would you anticipate to receive communications from Campaign Monitor or Aaron Beashel if you signed up for our email newsletter, for example? It’s likely the former, given that you signed up for these emails through the Campaign Monitor website.

To enhance open rates, make sure the “from” name you choose in your advertising corresponds to the user’s expectations.

A hybrid approach is used by many businesses. For example, Shopify Plus utilizes a “from” name that feels personal to the reader, “Hailey” (a team member’s name), but also includes “at Shopify Plus” so that readers know who the email is from.

Begin with a helpful welcome email.

Welcome emails have been demonstrated to increase open rates over time, resulting in an 86 percent increase in unique open rates.

Furthermore, sending a welcome email guarantees that you attract your readers’ attention at the optimal time. According to our findings, leads are most engaged 48 hours after signing up.

These figures show why merely sending a welcome email can go a long way toward getting your readers to read your emails for years to come. Send a value-packed welcome email to increase this effect, demonstrating to your readers that opening your emails always results in a reward.

This reward can range from a fantastic piece of content to a substantial discount.

Produce high-quality, reader-centric content.

Relevant, high-quality material is an excellent approach to keep subscribers reading your emails if you have a blog or are utilizing other content marketing techniques to attract visitors.

BuzzFeed, a Campaign Monitor customer, is an excellent illustration of this.

Subscribers that open their emails from BuzzFeed are rewarded with highly interesting, shareable content that they enjoy reading.

BuzzFeed has been able to establish an engaged subscriber list that produces millions of visitors to their website each month as a result of this continual rewarding of subscribers who open and click their campaigns.

Before sending, constantly ask yourself, “What’s in it for the subscriber?” to guarantee you’re providing high-quality material to your list.

This will assist you avoid delivering stuff that isn’t useful to your reader, such as boring company announcements or press releases.

Finally

It’s critical to keep your subscribers engaged with your email marketing campaigns over time if you want to increase the number of clicks, conversions, and ROI you get from them.

Rather of focusing on raising individual email open rates, you may increase total open rates by encouraging subscribers to open and read your email campaigns.

Starting with the basics, such as sticking to a frequency, optimizing send timings, and always offering high value in your emails, you can get started.

You know what you want to include in your emails and have a broad notion of how they should look. The next step is to choose an email platform.

The email platform you choose will influence a number of factors, including the following:

• The cost of email marketing
• The appearance of your templates
• The kind of signup and opt-in forms that will be available to you
• Which additional add-ons and programs are compatible with (ex. pop-ups)

Let’s analyze some of the most popular email platforms accessible and their associated perks in order to evaluate which one is best for you.

MailChimp

MailChimp is undoubtedly the most popular entry-level email marketing platform. Its versatility, many integrations, and simple-to-use, completely responsive templates make it an excellent alternative for beginner email marketers. And, perhaps most importantly, it is free for the majority of users.

For businesses with up to 2,000 subscribers, MailChimp is completely free (or 12,000 monthly emails). Once you reach that threshold, your monthly fee increases to $10 and continues to escalate from there. As a result, MailChimp is one of the most economical solutions accessible, particularly for businesses just getting started with email marketing.

MailChimp’s interactive email designer is a significant perk. The drag-and-drop designer enables you to quickly create a reusable email template by dragging text, graphics, and links across a blank canvas.

Having said that, if you’re looking for a service that goes beyond basic email marketing, MailChimp may not be the ideal fit. Utilizing it for transactional email on an ecommerce site needs integration with a third-party platform, Mandrill, and the email automation supplied is at best rudimentary.

AWeber

AWeber is another low-cost email marketing solution created exclusively for small enterprises. They offer a free plan for lists with less than 500 subscribers, and then charge a monthly fee based on the size of the list.

AWeber has over 700 email templates, as well as an email builder that enables you to quickly generate messages. However, AWeber’s true advantage is that they offer bespoke email template design, which means they’ll create an entirely new email design based on your ideas or sketches.

If you’re unsure whether AWeber is the appropriate answer for you, the company offers a free 30-day trial to new users. However, if you’re just getting started with your email list, chances are the platform will be free to use.

Constant Contact

Constant Contact is one of the industry’s most established and well-known email marketing systems. They, like MailChimp and AWeber, provide a drag-and-drop email composer that simplifies the process of creating messages. However, they provide certain more robust features and integrations that larger firms may choose.

Constant Contact has a higher monthly fee than competing email services, starting at $15 for up to 500 subscribers. They do not, however, impose a limit on the number of emails you can send every month (or ever), which is an excellent feature. Additionally, they provide discounts for pre-paying plans and nonprofit organizations.

Constant Contact offers a huge catalog of apps and integrations due to its longevity and popularity. You can connect your email list to virtually anything, from a Facebook opt-in form to Quickbooks, and many of the connections are completely free.

Campaign Monitor

Campaign Monitor is an email marketing platform with a difference: it enables you to send email on behalf of yourself or clients.

For individuals, Campaign Monitor is a straightforward email client with several useful features. It includes an email builder, but it is far from as sophisticated as those available elsewhere, so you’re better off developing your own HTML template to import and reuse instead. Additionally, it comes pre-integrated with a variety of websites and applications.

Campaign Monitor truly shines in two areas. The first is in its email automation, which enables you to quickly and easily create emails that are sent automatically to subscribers who are added to a list. The reports linked with these automated emails are comprehensive, allowing you to make data-driven changes.

Second, if you work as an agency or on behalf of multiple clients, Campaign Monitor enables you to virtually replicate their email marketing infrastructure. You may customize the dashboard with your own logo, colors, and other elements. Clients can send emails on their own or you can send them on their behalf. And the cherry on top? You get to choose your own pricing, which means you can successfully earn from Campaign Monitor.

Which One Should I Choose?

The email marketing platform that is best for you will be determined by a variety of criteria. There are numerous email marketing services. And it is not sufficient to choose one or the other based on price or the appearance of their website.

While thinking of the email marketing platform to choose, ask yourself the following questions:

• How many subscribers am I anticipating sending to?
• What level of time and financial investment am I willing to make in this program?
• Am I capable of creating my own template from scratch?
• How frequently will I send emails?
• Will I send emails just for my own benefit, or will I also send emails on behalf of a client or customer?
• Are there any third-party applications or programs that my platform needs to integrate with?

By answering these questions, you should be able to determine which platform is the greatest fit for your unique requirements.

Bear in mind that if your email requirements alter over time, you can always switch platforms. These businesses do not own your email list; you have the option to export it at any moment. Indeed, each of the sites we’ve highlighted here includes a “import” feature that enables you to transfer subscribers acquired on another platform.

If you want to engage with more prospects online and build relationships that inspire them to buy, email is one of the most effective channels for accomplishing these goals.

Email marketing enables you to communicate directly with prospects in their inboxes and is incredibly efficient at re-directing users to your site in order to convert. As a result, it has an extremely high potential return on investment (ROI) of $44 for every $1 spent.

However, this type of ROI does not occur by luck. It’s the consequence of continuously reviewing and optimizing your campaigns over time, while maintaining a laser-like focus on your company objectives.

That is why, on this page, we will discuss how to calculate the return on investment for your email campaigns.

Why is email marketing so important?

Before we go into ideas for calculating your email’s return on investment, let’s review why email marketing is critical for achieving your business goals.

1. It’s cost-effective

Email marketing is particularly cost-effective when compared to other forms of marketing.

It does not require a large team with deep experience to send fantastic emails, and unlike previous techniques, it does not require paying for ad space. Indeed, it enables you to interact with qualified prospects for as little as a few bucks every campaign.

2. It allows you to connect with prospects right in their inboxes

Unlike traditional techniques, which rely on your target audience reading specific magazines or listening to specific radio stations, email marketing enables you to interact with qualified leads where they already spend their daily time: in their inboxes.

This is an excellent approach to boost brand awareness, educate people about your business, and offer them with the knowledge they need to become consumers.

Even if someone is not immediately ready to purchase, they are likely to read the material in your newsletters and remember your business in the future. They may even suggest your business to friends, family members, or business associates.

3. It’s easy to test and measure

Finally, it’s simple to test, review, and optimize your email campaigns in order to continuously improve your outcomes.

Email platforms like as MyEmailFX enable you to track critical email metrics such as open, click, and bounce rates, which enables you to learn about your subscribers’ preferences and how to tailor future campaigns to better match their needs.

Additionally, you can A/B test subject lines, senders, and even content, and utilize the findings to make data-driven changes.

How to measure email marketing ROI

While email marketing can be highly advantageous, if you’re like the majority of marketers, you want to know how beneficial your efforts are by tracking your return on investment.

To begin, you’ll need to install Google Analytics in order to track the sales generated by your email marketing campaigns. This will be simple if you’ve already integrated ecommerce sales into Google Analytics or built custom objectives with assigned dollar values. And if you haven’t already set up Google Analytics goals, we strongly advise you to do so immediately.

Once you’ve established your objectives, the simplest approach to track your email results is to navigate to the “Acquisition” tab. There, you’ll see an overview of your main channels, ranked by the amount of traffic they provide for your site.

Then, click “Email” to obtain a summary of the traffic generated by your email campaigns. You can quickly check how many goals were completed and how much revenue was earned by your entire email marketing efforts over a certain time period.

You may utilize UTM tracking to determine the outcome of a single email or a campaign’s emails.

After determining the money generated by your email campaigns during the specified time period, you can subtract your email investment for the same time period and divide the result by your investment. Then increase that figure by 100 to obtain your return on investment.

For instance, if you invested $50 in email marketing and generated $500 in sales as a result of your emails, your ROI would be 900 percent.

This is the procedure we followed:

1. $500 in email sales minus a $50 email investment equals 450.
2. 450/50 = 9
3. 9*100=900% ROI

Of course, this is a simplified equation that ignores the additional objectives your email marketing contributes to, such as customer relationship building and brand awareness. However, if you’re looking for a simple approach to determine your bottom line, this might give you a good picture of how well your efforts are performing in general.

Email marketing is one of the most effective forms of digital marketing. This strategy has the potential to generate $44 for every dollar spent by your organization. A successful email marketing campaign begins with a valuable email list.

Mail marketing lists assist you in developing effective email marketing campaigns. You require an appropriate list of prospects who are interested in your items.

Thus, how can you build an effective email marketing list?

1. Include email sign up forms on your site

One of the most effective methods of acquiring email addresses for your email list is through your website. Numerous prospects visit your website in order to learn more about your organization.

You want to place an email signup bar in a prominent location where leads will see it. You can include one in the header or footer of your website. As these are often used locations for email signups. If you want a more proactive approach, you can use a pop-up email sign-up box. It is triggered when a visitor visits a specific page or reaches a specific place on the page.

This is one of the most effective methods for acquiring a valuable email list. If consumers are already investigating your firm, they may wish to learn more about it. This is an excellent opportunity for you to acquire leads who are interested in learning more about your organization.

With an email signup form, you may build a more reputable list of leads for your email marketing campaign.

2. Encourage people to opt-in for email updates at checkout

When leads convert, it may appear as though the journey has come to a conclusion. Your campaign’s objective is to persuade consumers to purchase your products or services. However, it is essential to maintain client interest in your firm.

The most effective strategy to stay in touch is to encourage them to sign up for email notifications. They have already entered their email address in order to receive notification of their purchase. This is an excellent time to get them to learn more about your business.

These are pre-qualified leads who have expressed an interest in your business. While they may have already purchased something, this does not mean they have lost interest in your business. You can send follow-up emails inquiring about their satisfaction with their purchase and making recommendations for complementary products.

When building an email list, you’ll want to target members who have already purchased something from your site. This enables you to communicate with these leads and encourage them to convert again in the future.

3. Create ads to target people who have interest in your products

Other tactics might be used to assist in capturing leads who are interested in your items. This is an opportunity to design advertisements that will entice interested leads to sign up for emails.

Social networking is one way to attract leads to sign up for emails. You can use advertisements and postings on your page. This will entice people to subscribe to your email list in order to receive special offers. It’s an excellent technique to collect leads that have interest in receiving email updates about your items.

If you want to collect more credible leads, you’ll need to enlist the assistance of other approaches. It will assist you in growing your email list.

4. Create a blog

A blog is one approach to collect leads. It’s an excellent strategy to grow your business’s subscriber base. You attract leads that you might not have encountered in any other way.

Blogs attract prospects who are on the lookout for information. They are looking for knowledge that can assist them in answering a question or resolving an issue. Create your own content to attract these leads.

If your leads appreciate the information you provide, they may have interest in learning more about your firm. They may become interested in your business after viewing your page and want to learn more. You can direct these prospects to sign up for emails from your firm to stay in touch.

If you choose this route, you’ll need to incorporate email signup forms on your pages. You can incorporate them into blog entries. You can construct a pop-up box at the bottom of the page to collect email addresses. This is an excellent technique to increase the number of leads on your email list.

5. Make an offer to attract people to sign up

Make offers to persuade individuals to sign up for emails. Individuals enjoy receiving incentives that entice them to sign up. There is an immediate benefit for them, which makes joining your email list more enticing.

There are several services and products you can provide to your audience. You can give them a percentage off their purchase. For example, a small item for free with their purchase, or free downloaded material. These are all excellent possibilities for capturing your audience’s attention.

If you want to increase the number of subscribers to your email list, you might try making an irresistible offer.

6. Make your emails easy to share

Your email subscribers have the potential to generate new revenue for your company. They can forward emails to their friends and family if they believe your message is relevant to them. It is critical that your emails are simple to share.

Numerous individuals like to distribute emails that offer coupons or promote upcoming events. They believe that someone they know might enjoy the email’s content and wish to forward it to them. You must make it simple for people to share the knowledge.

This is a vital component of your business. It enables you to connect with leads you might not have otherwise. It’s an excellent strategy to grow your email list.

7. Take time to build your list

A fantastic list does not come together overnight. You must make an effort to generate credible leads and grow your list.

Obtaining the appropriate leads will need some work on your behalf. You may increase the credibility of your leads by utilizing additional digital marketing techniques. By implementing these strategies, you will increase the number of qualified leads that convert to subscribers.

You’ll need to develop a strategy to increase your lead generation. It’s best to begin creating your email list immediately so that you may begin acquiring subscribers sooner rather than later. This will assist you in steadily growing your list and acquiring additional subscribers over time.

When Google launched its new Retail Search product last week, it shed light on the retail industry’s abandonment issues, where merchants in the United States lose $300 billion in sales due to consumers being unable to find what they’re looking for.

However, this is just the tip of the iceberg: Shopping cart abandonment, which occurs when a customer adds an item to a virtual cart but never checks out, affects approximately 75% of global purchases and costs merchants approximately $4 trillion each year.

Google is not the only company focusing on this issue: smaller companies like retail software provider Fast Simon are also attempting to optimize the shopping experience for merchants and consumers in order to increase conversion rates and average order values.

“Getting traffic to the store and maintaining that traffic is difficult,” Fast Simon CEO Zohar Gilad told PYMNTS. “So, our job is to ensure that merchants earn as much revenue as possible from the traffic that comes into their store.”

Marketing Automation Platform

Retailers who use Fast Simon — which is integrated with Shopify, now have another tool in their toolbox. The tool is the marketing automation platform Klaviyo. Fast Simon’s artificial intelligence (AI) software is now integrated automatically into Klaviyo workflows. It assists merchants in creating personalized recommendations for retargeting customers who abandoned their initial purchases or may be interested in purchasing additional items.

“We’re combining specific insights about shopper and in-store behavior with email marketing to deliver even better results for merchants,” Gilad explained to PYMNTS.

Fast Simon had previously concentrated on optimizing merchants’ shopping experiences once they arrived at an online storefront, but Gilad said retailers began requesting integration with email marketing platforms such as Klaviyo. “When I heard about this, I thought, ‘Hey, why didn’t I consider that,’” Gilad explained. “However, it’s always beneficial when it comes from customers. Because they have a need and we’ve only recently begun working with them.”

The integration with Fast Simon, according to Stewart Wesley, “unlocks an exciting new strategy and use case.”

Fast Simon has developed a powerful new communications strategy for Klaviyo customers. It identifies customer purchasing intent and sending relevant and personalized communications.

According to eMarketer, email users in the United States are expecting to reach nearly 278 million by 2024, accounting for approximately 81 percent of the population. Around 268 million Americans used email in 2021.

To be sure, email may not be the best place for brands to connect with the next generation of consumers. Social media is increasingly becoming the battleground, with social commerce expecting to surpass $363 billion in sales this year.

Turning to Technology

Gilad previously told PYMNTS that AI could help alleviate the retail industry’s labor shortage by automating previously manual processes. It does not only obviate the need to hire someone. But it also has the potential to increase efficiency. All because AI is capable of analyzing data to predict how customers will react to something. Fast Simon also includes an artificial intelligence-powered retail merchandising tool. This tool enables merchandisers to create personalized, targeted customer experiences. It makes use of drag-and-drop editors.

In addition, retailers have been utilizing AI for price optimization. It is a vital area that has received increased attention as inflation continues to rise across the United States. According to Matthew Pavich, price perception is more important than ever, with consumers comparing prices even while shopping in-store.

“Every retailer has price optimization opportunities,” Pavich explained. “It’s simply a matter of identifying those opportunities.”

Customer engagement is a critical factor in the success of any business venture. Your email campaign should serve two purposes: to promote your brand and to engage with your customers. As a business owner, it’s likely that you don’t have much spare time to devote to email marketing. However, if your customers aren’t opening your emails, you’re missing out on one of the most effective marketing tools available. Following a few email marketing best practices can help to ensure that your customers read your emails and return to your brand time and time again to purchase your products or services.

If you’re considering launching an email campaign or hoping to increase the level of engagement among your subscribers, we have some suggestions. Here are eight email marketing pointers to help you increase customer engagement.

1. Promote Your Brand

The most important goal of any email campaign should be to promote the company’s brand. Create an outline of the message you want to convey about your company and how you can involve your customers in the development of your brand.

Take into consideration the emotions you want your customers to experience. You want to be perceived as a dependable brand that cares about its customers’ well-being.

When your customers receive a high-quality product or service and believe that you appreciate their business, they are more likely to return to your brand. Make an effort to become familiar with your customers.

Inform them about your company’s news, interesting content, and exciting promotions by reaching out to them. Your brand’s confidence and loyalty are boosted when you maintain consistency with your message.

2. Personalize Your Message

Your customers do not want to receive a generic email that is sent to a large number of people. If the letter begins with the words “Dear Valued Customer,” they may not continue reading past the greeting.

Consumers today have higher expectations. Customers want to believe that you are aware of their presence and are familiar with their identity. They want to feel like they have a personal relationship with your brand.

Take advantage of the opportunity to speak with your customers on a personal level. Produce personalized messages that are sure to catch their interest.

They’ll take notice if you don’t. You will see an increase in the open rate, which will result in more customer interaction and ultimately more sales for you.

3. Identify Your Target Audience

When it comes to email marketing, there is no such thing as one size fits all. When it comes to your products or services, you want to target a specific audience.

The most effective message is one that is tailored to the specific requirements of the customer. When it comes to email marketing, segmenting your email list is a good first step.

This can be accomplished by taking into account factors such as customer demographics, purchase history, previous email response, and other relevant information. Using this information, you can target your efforts to reach the most appropriate audience at the most appropriate time.

This will increase customer engagement, which will result in more conversions in the long run. Sending out relevant and timely content helps to build your brand and improve the customer experience by increasing engagement.

4. Make Use of Appropriate Language

Consider how an obnoxious commercial can make you want to avoid a particular product altogether. An annoying or pushy email can have the same effect as a rude or condescending email.

It is acceptable to address your customers in a laid-back manner, but do not go overboard with it. Make certain that your communications are courteous and respectful of your target audience.

This is particularly important in the areas of customer service and support…. Always begin emails with a personal greeting and end them with a thank you or a show of appreciation, regardless of the subject matter.

The use of courteous communication demonstrates professionalism and aids in the development of customer loyalty and trust. Clients who believe that you value their business and appreciate their patronage are more likely to return to your brand and the products or services you provide.

5. Maintain Consistency in Your Tone of Voice

Consistency is essential in the development of a distinct brand image. Make an effort to keep your tone consistent throughout all of your communications.

Whether you use a formal tone or a more casual one, the goal is to keep that voice consistent throughout your emails and other forms of communication. Customers become accustomed to your personal style and tone, and they come to expect the same persona from you over time.

A good rule of thumb is to strive for a balance between professionalism and friendliness, while also injecting a dash of levity into the conversation. In your particular industry, you want your brand to be perceived as approachable while also being authoritative.

6. Make use of subject-line marketing

Anyone who opens their inbox to find an endless stream of marketing emails can become overwhelmed. Because some people are ignoring these messages, your emails must stand out from the rest of the inundation.

Using actionable subject lines in your emails is one way to encourage people to read your messages. This will aid in the clarity of your message.

When you write your subject line, include action verbs, a question, or information about a special promotion to make your email stand out from the crowd. The goal is to inform the customer about the benefits they will receive if they continue reading.

However, if the customer doesn’t take the time to read your message, they will never know what you’re trying to convey to them. You’ve also squandered an excellent opportunity.

It’s more likely that they’ll open your email and look at what you have to offer if the subject line piques their interest.

7. Inquire about feedback

Asking customers what they want is one of the most effective ways to learn what they want. Inquire about your recipients’ reactions to the emails you’re sending.

Investigate what they enjoy, what they dislike, and what they would like to see in the future. Customers may take you by surprise with their candor.

Because consumers are inundated with junk emails on a daily basis, they are less likely to read what is being sent to them. As a result, providing them with what they desire is more important than ever.

Online surveys are a useful tool for gathering information. Finding the appropriate questions to ask is the most difficult part.

Consider asking them what kind of emails they would like to receive and how frequently they would like to receive them. Including a comment box will allow them to express themselves freely.

Keep the survey as brief as possible. Anything that takes a long time and requires a lot of effort will turn off customers.

Following in the footsteps of your customers is one of the most effective ways to keep them opening your emails and engaging with your company.

GetResponse is one of the most widely used email marketing platforms for large businesses. With over 15 years in the industry, GetResponse provides over 350,000 customers worldwide with experience and reliability of service. They offer email marketing, newsletter campaign creation, social media tools, and marketing automation tools, among other services.

Features and Functionality

1. Marketing automation

Manage your autoresponders and engage your subscribers with personalized emails based on their activity to increase conversion rates. Autoresponders are simple to create and manage through the use of a drag-and-drop organizer.

2. Landing pages

Optimize your conversion funnel by creating landing pages to complement your lead generation efforts. No coding experience is required, and you can choose from over 110 responsive landing page templates. Editing is accomplished through a drag-and-drop interface, and you can conduct A/B testing on multiple versions to determine which is the most effective.

3. Responsive designs

With over 500 professionally designed templates, a drag-and-drop interface, and an HTML code editor, the possibilities for email campaign and newsletter design are endless. Additionally, GetResponse provides 1,000+ free iStock images, and all email and newsletter templates are responsive and adaptable to a variety of screen sizes. You can preview your email on both desktop and mobile at any time to see how the design appears on different screen sizes.

4. Webinars

Incorporate webinars into your email marketing strategy to boost lead generation. GetResponse’s webinar marketing tools enable you to send webinar invitations to subscribers via Facebook and Twitter, collect detailed attendee statistics, record high-quality video of your webinar, and engage subscribers via chats, polls, and more.

5. Perfect timing

Perfect timing is a particularly useful feature that is included in the majority of email marketing tools. It optimizes delivery by sending the message to each contact at the optimal time for them to view, open, and engage with your newsletter.

6. Advanced reports

Advanced reports enable you to track email marketing and newsletter campaign metrics such as opens, clicks, social shares, unsubscribes, and click rate. All email campaign reports include real-time data, allowing you to see where your emails are being opened and engaged with in real time, allowing you to segment your lists based on the insights you gain.

7. Templates

GetResponse’s HTML newsletter templates cover a broad range of industries. Each template is completely customizable to match the branding of your business. With modern designs, fonts, and graphics, the drag-and-drop feature makes it simple to create stunning email newsletters in minutes.

Additionally, GetResponse provides responsive, mobile-friendly HTML landing page templates for creating sales pages, video landing pages, squeeze pages, commercial websites, and promotional offers.

8. Ease of Use

GetResponse includes a plethora of advanced features. Each feature includes a welcome page that details what you can do and how you need to start. It also includes buttons and instructions at each step that direct you as to what to do next. If anything is unclear, support is quick to respond, and the site includes tutorials.

9. Customer support

GetResponse’s Help Center allows you to search for articles, tutorials, white papers, infographics, and answers to frequently asked questions. Users looking for a more in-depth look at the software can simply register for a training webinar to learn how to get the most out of the marketing automation tools available to them. If you require additional assistance, support representatives are available via email and live chat 24 hours a day. Additionally, GetResponse offers training courses and guides to help you develop new skills such as creating landing pages and mastering email marketing. Email support is provided in seven different languages.

Finally

GetResponse is an excellent email marketing tool that offers a variety of unique features. This make it an excellent choice for anyone looking to elevate their marketing strategy. Due to its advanced features and premium pricing, it is typically better good for medium to large businesses. With global brands such as Hilton, IKEA, Avon, Citroen, and UNESCO as clients, GetResponse is a highly reputable company with an excellent track record of reliability.