How Customer Reviews Help You Improve Your SEO

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Customer reviews can help if your online brand is failing to increase conversions or if its internet rankings are stagnant. Local businesses benefit substantially from reviews, which account for 16% of the Local Pack rankings. We’ve described a number of ways to improve your search engine optimization with the help of third-party reviews.

  • By Increasing the Number of Positive Reviews on the Internet
  • By Improving Review Frequency
  • Increasing Review Volume
  • Responding to Every Review
  1. By Increasing the Number of Positive Reviews on the Internet

When displaying local search results, Google takes into account factors such as relevancy, proximity, and popularity. The more prominent a corporation is, the more popular it is. The more well-known a business becomes the more positive feedback it receives. The more reviews a company has, the more prominent it becomes. There is a strong correlation between a business’s local search ranking and how many reviews and ratings it has.

It is possible to boost the overall rating of your business locations in different methods. If you’ve had a positive experience with a former customer, ask for a review. You’ll see an increase in your rating as a result of their positive feedback. Respond to every reviews, no matter how negative they may be.

  1. By Improving Review Frequency

Having a high review velocity indicates that your organization is receiving new evaluations frequently. Three key ranking factors for Local Pack are the number of reviews, their speed, and their variety. You may expect your business website to be constantly updated with new content if you continually receive lengthy assessments.

Buyers will be able to learn more about your organization by using it. In the two to four weeks before to making a purchase, many customers check online reviews to get an idea of other people’s experiences. More than two-thirds of those polled agreed that reviews older than three months are no longer relevant.

If your new customers haven’t already done so, ask them to leave a review on your product. In the same way, if your current customers haven’t already done so, you might ask them to do so. A steady flow of new reviews may be maintained if you can persuade your present and former consumers.

Communication via e-mail, QR code on sales receipts linking to customer review page, etc. Sending a follow-up text message and asking for a feedback.

  1. Increasing Review Volume

Consumers tend to prefer the brand with the most reviews if they have an option between two equally popular brands. Restaurants with more than 100 reviews are more likely to be preferred by customers than those with fewer than 48 reviews. Customers are more likely to trust a brand that has received more reviews than one that has received less. The more reviews you have, the more likely you are to attract new clients.

Google emphasizes user evaluations that are positive, reliable, and of high quality. It has a huge impact on your company’s visibility and trustworthiness. You need to make sure that no customers fail to leave a review after completing a transaction with you.

Contact your customers by SMS or email once the transaction is complete and direct them to your Google review page. Ask them for honest feedback on their recent purchase.

  1. Responding to Every Review

SEO and brand confidence are at stake if you don’t respond to third-party reviews, no matter how negative they are. It shows your customers that you value their feedback when you respond to negative feedback with the same zeal. If you own a business with several locations, responding to every remark can be challenging. Despite the fact that you should make an effort to respond to as many questions as possible.

In order to appear more responsive to criticism, you should assign a specific person to respond swiftly and in-depth to negative reviews. If you’re just getting started with responding to reviews, start with the negative ones. Afterwards, you can begin focusing on positive reviews.