Email Marketing Statistics You Need to Know

Email marketing’s impact goes far beyond inboxes. Email marketing is about reaching your target audience with relevant content.

Emails sent automatically generate 320 percent more revenue than non-automated emails.
Emailmonday reports that 55% of companies use marketing automation.
Less than 1% of emails are opened or clicked on a daily basis, according to Experian.
78 percent of marketers say they can’t live without list segmentation – Gleanster
Nurtured leads buy 47% more – Annuitas Group
Automated abandoned shopping cart emails increase conversion by 2.4x – Experian

Personalized email opens 188% more than non-personalized emails (12.1%) – Statista
Personalization is “extremely important” to 94 percent of customer insights and marketing professionals. Talking Points
Conversant Media: 66 percent of marketers are seeking internal resources to execute personalized marketing programs.
Segmented campaigns increased revenue by 760 percent – Campaign Monitor
Experian: 50% of companies believe personalization can increase email interaction.

In 2017, eMarketer predicts that 8 out of 10 internet users will use a smartphone regularly.
By the end of 2018, over 2.2 billion people will be using mobile email globally – The Radicati Group
68 percent of companies already use mobile marketing – Salesforce
According to Campaign Monitor, Apple iPhones account for 90% of all mobile email opens.
Email open rates on mobile devices increased to 68% in 2016 from 21% in 2012 – Campaign Monitor
New smartphone subscribers are increasing at a 20% annual rate – Mary Meeker via TechCrunch