What to note about Google Remarketing

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Remarketing is when a company sends you ads or emails after you visit their site but don’t buy.

But not everyone who visits your site leaves because they don’t like what you have to offer. Maybe they’re debating, unsure if they want to spend the money, or ran out of time to shop.

If you use remarketing, you can reach out to past visitors and offer them a targeted incentive.

  • How does remarketing works?
  • How to use Google remarketing?
  • What are the benefits of Google remarketing?

How does remarketing works?

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A person visiting your site is interested in your product or service. Remarketing reminds them of their needs or desires. Here’s how to use remarketing to boost your brand’s visibility online:

    • It lets you personalize rewards
    • Remarketing saves money
    • It Drives Results
  1. It lets you personalize rewards

When you promote your brand or products, you can remarket to prospects at any stage.

Then you can re-engage them by highlighting a service you offer. It’s possible to send a promo code or free shipping offer to a potential customer who adds an item to their cart but doesn’t check out.

  1. Remarketing saves money

Google remarketing ads with retargeting campaigns cost much less than traditional paid advertisements and can be very cost effective for online advertisers.

Google Display Network is a popular remarketing platform. An ad there costs around $2.28 to reach 1,000 people according to a 2018 study. A similar number of people can be reached for $35.09 via Google’s search result pages.

That saves remarketers over $32 per 1,000 views.

  1. It Drives Results

According to one study, 75% of consumers noticed they were being retargeted.

But more importantly, they work. The average click-through rate for a Google search ad is 0.07 percent, while retargeted ads are 0.7 percent. Users who click through are 70% more likely to convert into customers.

How to use Google remarketing?

A Google Ads account is required to start a Google remarketing campaign. AdWords can also be used, but the steps are different. (Google AdWords remarketing is the engine’s new marketing tool, Google Ads.)

Assign a tag to each page of your site. It’ll then start collecting data on your visitors.

You can use a Google remarketing tag to collect data on user actions such as mailing list signups or product searches. This data can then be used to build lists for remarketing campaigns.

Setting remarketing goals that match your marketing strategy is critical. If you want to send free shipping offers to people who leave their carts full, you can create an audience for that. You can then create an ad to highlight your offer and target the right audience.

What are the benefits of Google remarketing?

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Remarketing isn’t just Google’s domain. Facebook, which uses a retargeting system similar to Google’s, is its closest competitor. Your website’s tag sends user data to Facebook, where your ads appear in news feeds. Benefits of Google remarketing:

    • Its reach is broader
    • It’s more customizable
    • Track ad performance and refine customization with Google Analytics
    • You can design your own ad
    • The ad-creation tool is simple
    • Branding is free
  1. Its reach is broader

Facebook can help businesses that rely on social capital, but its remarketing potential is limited. Unless your users are on the platform, your ads will not be seen.

The Google Display Network reaches 90% of internet users and over 2 million websites worldwide. Comparatively, less than 27% of internet users use Facebook.

  1. It’s more customizable

Customize your remarketing campaign with the Google Display Network. For example, if the abandoned cart shopper wants baby clothes, you could target parents with young children.

  1. Track ad performance and refine customization with Google Analytics

If you have Google Analytics, you can track your Google Ads campaign and see how effective remarketing is. If some perform well, you can invest more in them and save money on others.

  1. You can design your own ad

Google lets you choose your ad graphics and content, so you can maintain your brand voice and image. This flexibility allows you to customize the look of your marketing campaigns, both individually and collectively.

  1. The ad-creation tool is simple

Google’s Ad Builder lets you:

  • Ad layout, color scheme, and content
  • Use your own photos or free stock photos
  • Create and update ads in seconds.

Even if you’re not a designer and can’t afford one, you can create custom ads for your remarketing campaigns. This is essential if you send multiple messages to a single user and don’t want them to see duplicate ads.

  1. Branding is free

Remarketing increases brand recall and recognition. It reminds them of the products or services they wanted to buy. Those viewers will be more likely to recall your brand when they have a need or desire.

You only pay when a user clicks, so the publicity is free.