No matter what kind of business you run or what space you work in, cold emailing is almost always an integral part of the modern outbound sales prospecting and lead generation process.
But with so many different types of software promising to improve your cold email campaigns, it can be challenging to figure out which ones are worth your time.
At the same time, email marketing has a 4400% return on investment, so it pays to use the right software for your needs.
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QuickMail
Powerful & reliable cold email software with advanced automation and deliverability features.
QuickMail will let your team easily upload prospects, create outreach campaigns, follow-up at custom intervals, use personalization attributes, and set tasks. The best part is, you can automate the entire process.
But if your emails aren’t being delivered, nothing else matters.
QuickMail was built with deliverability in mind. Our free Auto-Warmer plan and built-in deliverability tools (inbox rotation, variable sending delays, enable/disable tracking per email, etc.) will make sure your emails land in the primary inbox.
You’ll land into more people’s inboxes, and more people will reply as a result.
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Salesmate
Ideal for teams wanting a platform to manage their sales pipeline and automate their sales process
Salesmate is a platform for teams to manage and automate their sales outreach, cold calling, and sales productivity.
It offers more than just cold emailing, but for the sake of this post, we’ll just focus on those features. You can use their Sequences feature to build email campaigns that send on a predefined schedule. Also, you can even integrate automated SMS messages into those sequences, useful for ABM campaigns.
You can set up a variety of personalized settings on how to handle things like what to do if you get an out-of-office reply, campaign exit criteria, and assigning tags to prospects.
It’s a powerful tool and great for teams who want to collaborate on both sending emails and seeing their CRM activity in one place.
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Mailshake
With Mailshake, you can send personalized emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher.
You can also set the amount of time between follow-ups (5 days between the first and second email, seven days between the second and third, etc.) and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays).
Mailshake allows you to AB test different subject lines, body copy, or even whole sequences to optimize your campaigns’ performance based on metrics like open rate, click-through rate, reply rate, and conversion rate.
Overall, Mailshake is a robust, easy-to-use cold email platform that deserves to be in every sales department’s toolbox.
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HubSpot
Hubspot is one of the best-known names in email marketing and sales, and for good reason: they offer several highly robust software suites, or “hubs,” that meet various operational needs.
When it comes to sales, the Hubspot Sales Hub is undoubtedly one of the most popular and most polished software tools available for sales outreach. This sales CRM offers a wide swath of useful features, like email templates, call recording, email tracking, and document management and tracking.
Hubspot Sales Hub also takes some of the grunt work off your hands with email automation and an appointment and meeting scheduler. You can also use it to add live chat to your website.
However, Hubspot’s biggest strength doesn’t lie in any one piece of software. Rather, it has become one of the industry’s go-to tools precisely because its breadth of offerings allows businesses to create a sort of Hubspot ecosystem that facilitates communication between different departments, including sales, marketing, and customer service.
Overall, it is a particularly good choice for sales teams that want to make the most of cross-department communication.
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Reply.io
Automate LinkedIn and email outreach in one place
Reply.io is a platform that bundles together email search, LinkedIn outreach, and cold email automation. You can find emails and build a prospect list within Reply, then upload prospects to your personalized campaigns.
As you would expect, you can track and monitor the performance of your campaigns, and reply also includes features to help you write a clear, compelling cold email template.
It’s a bigger platform than most of the other recommendations here because it integrates a prospect database and LinkedIn outreach with an email sending platform.