Is there a FAQ page on your website? If not, it should. Here are 7 reasons to add a FAQ page to your website.
- FAQ pages help organic search
- It can also help them navigate your site
- A FAQ page helps users
- It saves money on customer service
- FAQs are prime candidates for Featured Snippets by Google
- An FAQ page builds trust and can overcome conversion barriers
- A FAQ page helps you better understand your audience
1. FAQ pages help organic search
An FAQ page is a great place to answer questions about your company, your industry, or even your competitors. People who don’t know your company but found an answer to their search query on your site and clicked through to learn more can be attracted. Voice search queries are typically longer and more conversational in nature, so a FAQ page is a good place to try to capture them. While it may be difficult to include a full question in your website content, a FAQ page is ideal for such queries.
2. It can also help them navigate your site
Most of the answers on your FAQ page are probably already on your site, but they may not be easily accessible. Visitors will use your site menus to navigate, but a FAQ page can help direct them to a product page, whitepaper, or blog post they might not have found otherwise. It not only helps your users understand your website better, but it also helps your internal link-building, which is an important search ranking factor.
3. A FAQ page helps users
No matter how well-organized and clear your website is, users with questions will have to scroll through several pages to find the right answer, which can be annoying for a visitor looking for a quick answer. An FAQ page provides visitors with a central location to find answers to common questions about your company.
4. It saves money on customer service
By providing a central location for frequently asked questions, you save your site visitors from having to call you (or worse, given up and abandoned your site entirely). With a good FAQ page, your customer service agents can focus on more complex issues.
5. FAQs are prime candidates for Featured Snippets by Google
For some web searches, Google provides not only a list of results, but also a Featured Snippet—a box of text that appears at the top of organic search results in “position zero.” Because Featured Snippets have higher link click-through rates than other search results, appearing in one can significantly increase traffic to your website.
6. An FAQ page builds trust and can overcome conversion barriers
Having a FAQ page on your site shows customers you care about their problems, which builds trust in your brand. Providing comprehensive answers to frequently asked questions also demonstrates thought leadership and authority within your industry, which instills confidence in your site visitors.
7. A FAQ page helps you better understand your audience
Not only will this help you fill up your FAQ page, but it will also help you better understand your customers’ needs, desires, and challenges in ways that will positively impact your business, from product development to marketing to customer service.
An FAQ page can also be used to create excitement for your products and services without actually selling them. Start with a great value point as the “answer” and work backwards to the question.