Best Google Tools for Search Marketers

It is possible to improve the efficiency of marketing operations by using a variety of specialized and advanced tools provided by Google. You can use Google’s reporting features to see how well a campaign or your website is performing in organic search results. On this page, you’ll find information on the official Google tools available to help you be more productive at work.

  • Google Keyword Planner
  • Google Trends
  • Google Search Console
  • Google Alerts
  • Google Sheets
  • Google My Business

Google Keyword Planner

Using the Google Keyword Planner, you may find the most relevant and targeted terms for your company’s online presence. The most widely used of the several keyword research tools is Google’s Keyword Planner. Its ease of use is a key differentiator for this product. If you’re a content marketer trying to find new keywords with a lot of search traffic, use this tool. As you learn more about the tool, you’ll gain a better grasp on the types of keywords you should be targeting for your blog.

Google Trends

It might be difficult to come up with fresh ideas for blog posts and website content. For content marketers, keyword planner is good for keyword research, but a separate tool is needed for producing new ideas and trending topics. The only other marketing tactic that can help with this is word-of-mouth. You can use this tool to see what’s trending and what’s making waves in the news.

Google Search Console

It is essential for search marketers to have access to Google Search Console. With its help, marketers may probe deeper into a website’s overall health and search performance. Marketers may examine and evaluate Google Search performance using the tool’s extensive search data. With this tool, it is possible to determine the average position of all phrases in Google search results.

Google Alerts

Google Alerts is an innovative Google service that enables marketers to track and monitor online mentions of their brands, news, and other interesting stuff. If your brand name or preferred keywords are referenced anywhere, Google sends you an email once a day or once a week.

With Google Alerts, you don’t have to waste your time searching for new material because you’ll be notified as soon as it’s published. Your own name, your brand, and your competitors’ names can all be alerted to you via Google alert.

Google Sheets

Google Sheets are used it for storing, analyzing, and tracking information. As an option, you may also share the documents with your colleagues. It’s ideal if the app is easy to use and has a variety of ways to record data and track improvements. Additionally, the solution contains more complex features like pivot tables in addition to the conventional data monitoring and collaboration toolsets.

Google My Business

Businesses can get a free Google business listing by using Google My Business. Using the listing, you may provide potential customers with information like your business name, address, and phone number.

Google My Business helps marketers reach out to new customers by allowing them to list their business on the internet. Your customers are better able to grasp your firm thanks to the information you provide.