Table of Contents
- What is Remarketing?
- What Is Retargeting?
- How To Effectively Use Retargeting and Remarketing
What Is Remarketing?
Remarketing uses email to re-engage old customers and get them back to work for you. Customers who previously opted in can receive remarketing emails from you.
What Is Retargeting?
It is used to find people who previously interacted with your website, ads, or social media but did not take action. Another benefit of retargeting, according to social media marketing experts, is the increased contact with your target audience.
While retargeting and remarketing share the goal of re-engaging previous customers, they use different channels and employ different methodologies. Retargeting campaigns are typically used for lead generation, while remarketing emails are used for customer retention.
How To Effectively Use Retargeting and Remarketing
What good is retargeting if your ads don’t appeal to your target market? What good is remarketing if your overall strategy is bad? Getting creative with your ads while staying true to your goals is the key to successful retargeting and remarketing.
A majority of remarketing services use the following creative strategies:
1. Show customers the product they are interested in
There are numerous reasons why customers do not complete purchases. Whatever their reasons, you can use dynamic ads to entice them back to your site.
2. Write copy that highlights user-centric solutions
Today’s attention spans are so short that showing your remarketing audience the benefits of your product is best done on the ad itself. Remember that these people visited your website but did not make a purchase, so they already know you. Instead of a generic ad, show them your solution to their problems.
3. Create urgency
We humans are risk averse. We’d rather act now than regret later. This is why FOMO marketing works (fear of missing out). Creating a sense of urgency encourages consumers to act quickly on great deals, which is what retargeting ads should do. If they are looking for a specific product, offering limited free shipping slots can help.
4. Cross-sell to existing customers
A remarketing campaign’s goal is to re-engage past customers. Why not show similar products to past customers to remind them how much they enjoyed their previous purchases? This cross-selling strategy works best when combined with remarketing emails that inform customers of new arrivals, new product/service offerings, or current promotions.
5. Give abandoned cart customers discounts
It’s always disappointing when your marketing efforts go unrewarded. That’s what happens when 88 percent of online shoppers abandon their carts before checkout.