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As the adage goes, the customer is always right. And it’s true: whether you’re selling SEO services or cars, customer service is likely to be at the heart of your business. Therefore, providing superior customer service is an excellent way to distinguish you from the competition. While it is unlikely that you will have a large customer service center as a small business, do not despair! Businesses of any size can provide excellent customer service by following these five simple tips.

• Acknowledge your errors
• Develop a personal relationship
• Promote a culture of customer service
• Collect feedback from your customers
• Remain flexible in your response

1. Acknowledge your errors

It is entirely natural for new or small businesses to make errors. While an occasional error will not destroy your business, it is critical that you do not allow errors to cause more harm than necessary. The best way to avoid damage is to handle any errors appropriately. When a mistake occurs, accept responsibility and compensate excessively in your response.

Your objective here is to convert a dissatisfied customer into a repeat purchaser. Disappointment is transient, and if you can impress your customers with your response to their issue, they are likely to spread the word.

2. Develop a personal relationship

As a small business, you may not have unlimited resources or customer databases. It does, however, provide you with an unparalleled opportunity to provide truly personalized responses to your customers. This does not simply mean substituting one customer’s name for another in a template; anything you can say or do to reassure your customers’ counts. By going the extra mile, you can earn your customer’s loyalty, which can be extremely valuable.

3. Promote a culture of customer service

It is pointless to declare that your business values customer service if your employees do not follow through. Make an attempt to share your enthusiasm with the rest of the organization. Often, the most effective way to accomplish this is to establish customer service-related goals. Don’t forget to create incentives to motivate your employees to give their all to customer service.

Consider training your employees. Consider specific scenarios to determine how individuals would respond.

4. Collect feedback from your customers

It can be challenging to perfect your product as a small business. Why not enlist the assistance of your customers in order to improve your offering? After all, they are the best at identifying areas for improvement. It’s a win-win situation: you’ll improve your offer for existing customers, you’ll potentially help attract new customers, and your customer will have the opportunity to provide valuable feedback and feel appreciated.

5. Remain flexible in your response

Another advantage of being a small business is that you can be more flexible in these circumstances. Large businesses must adhere to strict, well-defined rules and protocols. By being more adaptable, small businesses can differentiate themselves and even excel. Naturally, this will not always be possible, and it is critical to maintain a fundamental structure to keep your business organized. However, by occasionally deviating from the script, you can develop a connection with your customers that other businesses cannot.

Facebook is one of the most popular social media platforms. Marketers can create their own pages and connect with potential customers and followers. Posts with valuable content, videos, and the classic organic post are the norm.

Facebook also allows you to advertise your goods or services via paid ads. Keywords, interest signals, demographics, etc. can be used to target a specific audience. You can also create a Facebook custom target audience to retarget visitors to your website or app.

According to the predicted content trends for Facebook marketing in 2022, users will continue to consume videos and audio recordings over text-based posts. That means you need to adjust your Facebook strategy, which is why we’ll show you the best Facebook Marketing Tips for 2022.

Here are the Top 6 Facebook Marketing Strategies for Business in 2022.

• Use More Visuals To Increase Engagement, Sharing, And Visibility
• Use Facebook Polls
• Know How To Make A Viral Post
• Add A CTA To Every Post
• Post New Content
• Make Use of Ad-Targeting Tools

1. Use More Visuals To Increase Engagement, Sharing, And Visibility

Visual content outperforms written content. Use more visual content (videos and images) in your posts to increase engagement, sharing, and visibility on Facebook. Uploading professional videos will help you build a professional image.

Video content is more interactive and engaging than text content, and video content is always shared more than text content. Notably, Facebook now prioritizes videos in its News Feed, so including a 15-second video in your post will help increase engagement and reach beyond Facebook.

Marketers can use video ads to promote their business on the most popular social network. Videos grab attention quickly, especially when posted on follower’s timelines. That’s why most major brands use video advertising in their marketing campaigns.

2. Use Facebook Polls

Question-based polls or surveys can help you learn more about your followers. This is a good way to get customer and personal feedback on any subject. Ask questions about your brand, service, or products when conducting the poll.

For any business, polls can be an effective tool for gathering information about what interests users and improving marketing strategy.

But you can’t ask too many questions at once. Otherwise, people may think you’re joking, and feedback may be negative. To increase engagement on your business page, post a series of polls rather than a single question.

3. Know How To Make A Viral Post

Posting something viral will increase your business page, group, or profile’s reach and engagement. While there is no one-size-fits-all recipe for creating a post that will go viral, there are some ingredients that will help. You will get better results if you can create a post that people share with their friends and family.

Make your post promo viral with a funny image or video to attract new followers for any type of business. It works well during holidays, national events, or just after making important Facebook announcements like discounts, new product releases, etc.

The best part about high-engagement posts is that they are free. Your engagement and follower growth rates will also be higher than usual, helping to increase your reach on Facebook.

4. Add A CTA To Every Post

Adding a CTA (call-to-action) to your posts is another way to increase engagement. This feature allows you to highlight a button to direct all followers to a specific link or offer.

Facebook claims that CTAs can increase overall post reach by 22%, with positive effects on other metrics. That way, existing and potential fans will know what to do next, which will lead them to your website or any other destination you desire.

Adding CTA or call-to-action buttons should not be intrusive, but rather redirect users to the desired action.

Remember to keep your CTA simple and concise. One specific action request will get you more engagement than two unclear CTAs that end up confusing your audience. Or, in other words, you can’t catch two rabbits at once.

5. Post New Content

Everyone knows that content is king. Post original content to your business page or group. Assure that your post adds value to your followers. Give your audience useful information, make them laugh, or inspire them.

Always update your status so people can learn about your brand and products. Whatever you do, Facebook wants you to run your business on its platform. So keep your customers informed of any new products or services you offer.

Use keywords or hashtags in every post, and describe each position accurately to increase organic reach. Optimize your Facebook posts that promote local awareness.

Consistently create and share new, exciting content. It’s best not to post too often. You risk annoying your followers.

6. Make Use of Ad-Targeting Tools

Using Facebook Custom Audience Technology can also help increase engagement. This feature allows you to promote your business page on Facebook by targeting people who have previously visited your website or app.

You can also create a lookalike audience for all of your Facebook fans to increase engagement.

The effectiveness of SEO as a marketing tool depends on how well your target keywords rank on Google and other search engines. To get results, you must be in the top 10 and on Google’s first page. Why? According to a HubSpot study, 75% of users only looked at the first page of results. Here are some great SEO tips to help your posts rank on Google:

• Use title tags and meta descriptions that are interesting
• Optimize your website for user satisfaction
• Let your URL contain keywords
• Develop content that aligns with search intent
• Write long-form content
• Use internal links
• Make use of authoritative backlinks
• Use optimized images

1. Use title tags and meta descriptions that are interesting

Google’s search algorithm values title tags and meta descriptions. Title tags directly impact search engine visibility, while meta descriptions can impact click-through rates (CTR).

Make your title tags concise but descriptive. Include your target keywords and their search intent. Avoid using duplicate title tags and keyword stuffing.

Keep your meta descriptions to 160 characters or less and focus on the main topic(s) of your content. For each post, write a unique meta description that includes your target keywords.

2. Optimize your website for user satisfaction

Google prioritizes user experience in website rankings. Make sure your pages are responsive to please your visitors and Google.

Using subheadings, screenshots, images, and videos in your content are some ways to optimize your website. Also, use white space to improve readability.

3. Let your URL contain keywords

Your URL should contain keywords to increase your content’s visibility to search engines and visitors. A good URL is short, easy to read, and includes your main keywords. To keep it short and sweet, avoid using stop words.

4. Develop content that aligns with search intent

The content you create should be aligned with search intent or user intent to be more visible to Google. To do so, learn about search intent and use the right action words when writing content. User intents include navigation, information, commercial, and transactional.

The goal of navigational intent is to find specific apps or websites, while informational intent is to find specific data or information. In commercial intent, the user is considering a product or service. The goal of transactional intent is to buy. Always remember to align your content with the user’s intent.

5. Write long-form content

Long-form content (3,000+ words) is another SEO best practice. According to SEMrush, long forms outperform other forms on Google. The study found that long-form content gets 400% more shares, traffic, and backlinks than short articles.

Long-form content should use keywords that balance difficulty and volume. Use long-tail and mid-tail keywords to reach your target audience.

6. Use internal links

Internal links can help improve your Google ranking if used properly. These links help Google understand your site’s content and create a hierarchy of information. Link your website’s underperforming pages to your top-performing ones. Assign the top-performing pages to the content you link to.

Tools like SEMrush can assess the quality of your internal links. These tools can help you find and fix internal linking issues.

7. Make use of authoritative backlinks

Backlinks are another important ranking factor for Google. However, spammy backlinks can harm your rankings. To avoid this, make sure your site has authoritative backlinks.

Studying and copying your competitors’ link building strategies can help you get high-quality backlinks. Examine your competitors’ backlink profiles and devise a strategy to steal their authoritative backlinks.

8. Use optimized images

Images can improve the overall appeal and user experience of your website. Imagery can improve page loading speed and user experience if used correctly. Optimisation of images is required for best results.

Use JPEG or PNG image formats, compress them for faster loading, and add alt text to make them visible to Google. Compress your images with free tools like ImageOptim, ShortPixel, and TinyPNG. Lazy loading can also be used for non-critical images and videos to speed up page loading.

eCommerce automation is the process of automating certain aspects of an eCommerce business. eCommerce automation improves customer service, reduces costs, and increases productivity.

Using eCommerce automation can help you automate many business processes and increase sales and ROI. This is why top eCommerce businesses are automating, and you should too if you want to improve your metrics.

Let’s look at some of the best ways to automate your eCommerce business:

• Automate Order Fulfilment Workflows
• Implement Email Marketing Automation
• Posting on Social Media
• Automate Reviews
• Making Use of Customer Service Chatbots

 

1. Automate Order Fulfilment Workflows

eCommerce businesses depend on order fulfilment services. Manual processes leave a lot of room for error because there are multiple players involved.

Manual order fulfilment relies on manual inventory management, picking, consignment management, and returns management. A low conversion rate and a poor customer experience may result from this bottleneck.

You can automate order fulfilment workflows to improve order accuracy, inventory management, picking efficiency, identify process bottlenecks, and customer satisfaction.

2. Implement Email Marketing Automation

Email marketing is vital in eCommerce. It is useful at various stages of the customer journey.

Welcome emails, post-purchase emails, shipping emails, and post-delivery emails are all required for an eCommerce business. Email automation tools can help you capture email addresses and schedule emails to be sent at each of these touchpoints.

You can also use email marketing automation to increase sales, encourage repeat purchases, and reduce cart abandonment.

You can find customers who haven’t bought from you in a long time. Then, you can send these customers personalized emails encouraging them to check out your products and buy more.

3. Posting on Social Media

Social commerce is essential to any eCommerce business’s success. In fact, studies show that social media referral traffic to online stores has increased by 100% in the last two years! Thus, social media marketing is a must.

To see results from social media marketing, you must be consistent and frequent. But as a busy eCommerce business owner, a few hours per day on social media is unrealistic.

You can use social media management tools to bulk upload and schedule posts months in advance. These tools can also automate social media selling. Using social media management tools gives you access to detailed engagement and other social media metrics.

4. Automate Reviews

Getting feedback and acting on it is critical to the growth of any eCommerce business. Customers can provide feedback and reviews after a few days. This is also a good way to collect customer testimonials.

Manual review collection is time consuming. So, you can automate this process as well. You can send emails to customers after a few days. You can also use in-app or website push notifications to encourage customers to leave feedback or reviews.

Likewise, you can use tools that analyze product reviews, social media comments, and email responses to determine customer sentiment. This will help you improve your products and improve your conversion rates.

5. Making Use of Customer Service Chatbots

Customer service is a major focus for eCommerce companies. Premium customer service increases conversion rates, order values, and customer retention.

Customer service requires dedicated resources available 24/7. And most of the questions your customer service reps answer are redundant. So, to save money and increase productivity, you can use AI chatbots.

Today’s advanced AI chatbots can learn from previous interactions and improve future customer interactions. Adopting such low-cost AI chatbots for your website or social media messengers will help you provide 24/7 customer service while saving money.

Email marketing’s impact goes far beyond inboxes. Email marketing is about reaching your target audience with relevant content.

Marketing Automation

• Emails sent automatically generate 320 percent more revenue than non-automated emails.
• Emailmonday reports that 55% of companies use marketing automation.
• Less than 1% of emails are opened or clicked on a daily basis, according to Experian.
• 78 percent of marketers say they can’t live without list segmentation – Gleanster
• Nurtured leads buy 47% more – Annuitas Group
• Automated abandoned shopping cart emails increase conversion by 2.4x – Experian

Email Personalization

• Personalized email opens 188% more than non-personalized emails (12.1%) – Statista
• Personalization is “extremely important” to 94 percent of customer insights and marketing professionals. Talking Points
• Conversant Media: 66 percent of marketers are seeking internal resources to execute personalized marketing programs.
• Segmented campaigns increased revenue by 760 percent – Campaign Monitor
• Experian: 50% of companies believe personalization can increase email interaction.

Mobile Emails

• In 2017, eMarketer predicts that 8 out of 10 internet users will use a smartphone regularly.
• By the end of 2018, over 2.2 billion people will be using mobile email globally – The Radicati Group
• 68 percent of companies already use mobile marketing – Salesforce
• According to Campaign Monitor, Apple iPhones account for 90% of all mobile email opens.
• Email open rates on mobile devices increased to 68% in 2016 from 21% in 2012 – Campaign Monitor
• New smartphone subscribers are increasing at a 20% annual rate – Mary Meeker via TechCrunch

Email ROI

• Segmented, targeted, and triggered campaigns generate 77% email ROI – DMA
• For every $1 spent on email marketing, Campaign Monitor gets $44.
• Email marketing had a 28.5% ROI versus 7% for direct mail – Chief Marketer
• Automated emails outperform batch emails by 180 percent – VentureBeat
• Email marketing converts 174 times more than social media – Campaign Monitor

Small, medium, and large businesses use customized business applications to stay competitive and increase productivity. Here are some popular benefits of developing business mobile apps:

• Protects your app data
• Provision of High scalability
• Compatible with existing software
• Better customer relationship
• Easy maintenance
• Aids in obtaining new client data
• Accountability for all digital files
• Easy Project Management Work

 

1. Protects your app data

General business applications may or may not include specialized security software, putting your data at risk. Customized applications created exclusively for your business can strengthen data security.

2. Provision of High scalability

Apps can only handle a certain number of processes and resources. If your company grows, standard apps may not be able to handle the load. Custom-designed apps are built with all of these criteria in mind and can be easily scaled up when needed.

3. Compatible with existing software

The general business applications may work seamlessly with the software you are currently using. Customized apps are built with your current business software in mind, ensuring seamless integration and operation.

4. Better customer relationship

Personalize updates about your services and products to current customers in real-time using customized business applications. It also gives you access to client information and feedback. This may improve long-term customer relationships.

5. Easy maintenance

Using a regular app for business puts you at the mercy of an unknown mobile app developer. If the developer decides to discontinue the app for whatever reason, you’ll have no choice but to find a new app and stop using the old one. You are in complete control when you build your own custom business applications.

6. Aids in obtaining new client data

It may help to include simple surveys and forms in the custom mobile app development. It would save time for your employees and clients as they would not need to physically submit all documents.

7. Accountability for all digital files

You could easily capture customer-related thoughts and ideas on your phone for dictation. These recordings could be securely stored and only authorized staff could access them. This could help improve accountability while also better serving your customers.

8. Easy Project Management Work

You can easily install custom apps to track project deadlines and progress. Updates could be sent after each project phase to keep the billing cycle going.

A time has passed when you could freely send out cold emails in the hopes that one might be read.

Email outreach today necessitates meticulous attention to detail as well as a personal touch in order to elicit a response from your prospects. For the time being, we’ll focus on getting your emails into the recipient’s inbox.

How?

To validate an email address, you don’t even need to send an email.

Before sending an email, why should I double-check the recipient’s email address?

Deliverability is the key term here.

It is better to send 500 validated emails than 1,000 outbound messages to unverified email addresses.

Among the first 1,000 emails you send, many of them will be bounced. The more bounced emails you get, the more probable it is that your inbox will be labeled as a spam folder. Bounced emails waste your time, and emails sent to genuine addresses have a lower success rate.

When you verify an email address before sending an email, you’ll increase your chances of getting it delivered. Open and response rates will rise as deliverability improves.

Without sending an email, how can I confirm the validity of a given e-mail address?

You can choose from a variety of methods for verifying your email address.

Using a free tool is a wonderful option if you just send a small number of emails (or only need to verify an email address every now and then).

E-mail finding programs that include built-in authentication. In order to ensure that your email campaigns don’t end up in the spam folder, use an email finder tool that will automatically find and validate any provided email address.

You can verify an email address without sending an email whether you require a few verified email addresses or a list of thousands of lead emails.

Here’s how you can do it:

Two Alternatives to Sending an Email to Confirm an Email Address

1. One of the best ways to verify an email address without sending an email is to use a free service like Google’s “email checker” or “email verifier.”
2. Verify your email address with an email finding tool.

Verifying email addresses is a common feature of email search software. Find an email verification tool that doesn’t require you to use up credit or charge you for the verification process.

Here are a few things to keep an eye out for:

It’s ideal if you have the opportunity to validate emails from a prospecting tool or upload your list of contacts.

Only pay for valid, up-to-date e-mail addresses with a tool like this one.

Is Email Verification Free or Sustainable?

You may verify an email address without sending an email using both free and premium software. How do you decide which to use?

For confirming one email address at a time, free tools are ideal. If you simply send a few outbound emails a week or need to quickly check an email you found elsewhere, a free tool may be all you need.

In contrast, using a paid email verification service can help to ensure the viability of your outbound email campaigns. It is possible to include automated email address verification into your workflow rather than spending hours manually confirming each address before sending a single email.

 

Have you ever had a job that required you to do the same thing every day? Probably not your favorite job ever. Similarly, salespeople who are bogged down by monotonous tasks can easily lose their enthusiasm for their jobs, as well as their effectiveness and productivity. Fortunately, sales automation can keep your team motivated, focused, and productive. Automation can improve your sales process in many ways when used properly.

Let’s define sales automation, how it works, and some of the tools and functions it includes.

• What is Sales Automation?
• Working Operation of Sales Automation
• Which Sales Automation Tools Are Most Effective?

So, what is Sales Automation?

Sales automation relieves your reps of manual, repetitive, and time-consuming tasks. It automates those tasks instead. Similar to how robots can speed up assembly lines and free up human workers to do more creative work.

Granted, too much sales automation can be harmful. You can’t automate everything. People don’t like “spammy” phone calls or mass emails. However, using automated tools to augment the sales process can really boost your team’s efficiency.

Working Operation of Sales Automation

No two businesses are alike. So sales automation can vary depending on your industry and business needs. Ultimately, sales automation is designed to help you move prospects through the sales funnel and into paying customers.

The following are some examples of how sales automation can help at various stages of the buying process:

1. Awareness Stage

This stage is all about introducing prospects to your brand and enticing them to buy. You also want their contact information so you can build a relationship with them.

One strategy to achieve these goals is to create a lead magnet (e.g., a piece of gated content that can only be accessed after the prospect provides you with an email address). Your lead magnet is likely to be automated. For example, submitted prospect data can be automatically uploaded to your CRM. It may even alert a sales rep to follow up with the prospect.

2. Evaluation Stage

In this stage, you want to nurture leads and encourage them to learn more about your brand. Sales automation can also help achieve this goal. For example, you can set up an automated email sequence based on a trigger (such as the prospect signing up for your newsletter, putting a product in the cart, and so forth). This email sequence is auto-generated. It keeps your brand in front of prospects and adds value to their buying process.

3. Decision Stage

Now that your prospect has come this far, it’s time to sell them. Action-oriented content helps close the deal: free trials, promo codes, etc.

Again, automation can help in this stage of the buyer’s journey. To convert a lead into a customer, you could make the final email in your middle-of-funnel email sequence the “deal closer.”

Of course, the above process is just one example of sales automation. The possibilities are endless when it comes to automating your sales process.

Which Sales Automation Tools Are Most Effective?

Time is money and knowledge is power, they say. Sales automation combines both worlds. It frees reps from mundane tasks and gives them valuable consumer insights. Here are some examples of important sales automation tools you should consider implementing for your team:

1. CRM Tools

Many automated tasks rely on your CRM system. It can help you build contact lists, organize and segment your audience, nurture leads, and close sales. Many CRM tasks can be fully automated with just a little programming. The sun is your CRM, if sales automation is the solar system.

2. Lead Scoring Tools

Automated lead scoring tools can quickly identify high-value leads for your reps and help them prioritize their efforts. These tools analyze large customer data sets to find common traits and patterns that predict outcomes. (For example, leads who sign up for your email newsletter are 25% more likely to convert than other prospects.)

3. Email Templates

This is a simple but effective form of automation. Instead of starting from scratch every time a sales rep wants to nurture a lead, they can use a pre-defined template. This allows for both personalization and a consistent brand experience. (It also saves time!)

In summary, sales automation is vital in today’s business. They can’t (and shouldn’t) replace people. But automated tools will make your sales reps’ lives easier and help them be more productive, effective, and motivated. Achieve higher conversion rates by nurturing leads and winning new customers.

All of these benefits work together to help you grow your business. And it’s not always about buying right away. These elements contribute to scalability and longevity:

• Build trust
• Make Contact With Leads and Customers
• Stay Top of Mind
• Re-engage Old Clients
• Boost Customer Loyalty
• New Product and Service Promotion
• Drive Website Traffic

1. Build trust

Regularly sharing educational content builds credibility. People come to see you as an expert in your field.

This is true when you include inbound marketing elements like blogs, infographics, and video series in your emails. Bonus points if people share this content and link back to you as the source.

2. Make Contact With Leads and Customers

You can build relationships with your audience by regularly communicating with them and personalizing those communications.

A birthday discount code, a reminder for their next dental cleaning, and recommendations based on their preferences all make them feel valued.

3. Stay Top of Mind

Apple, Disney, and Amazon are household names, so people automatically think of them when they need their products or services.

However, smaller businesses must constantly remind you that you’re ready, willing, and able to help them overcome any obstacles. Consistent communication is part of this.

4. Re-engage Old Clients

Give your customers reasons to come back. Send them We Miss You! emails with a coupon code. Send them product suggestions based on their preferences. Inquire.

Ask how you can add more value or what they want to see from your company. Ask if they want to stay on your contact list. Send them abandoned cart reminders with product images and free shipping offers.

5. Boost Customer Loyalty

Consistently providing value — through educational content, discount codes, and highlighting your benefits — encourages your audience to keep buying from you.

Offer loyalty and referral programs and promote them via email to increase the likelihood of this happening.

6. New Product and Service Promotion

Every time you create, update, or add a new service, you get to announce it via automated emails.

You can include a launch date, a bulleted list of benefits, price points, and extra features. Include videos showing how to use them to make them even more useful.

7. Drive Website Traffic

Ok. This is a big if. Your emails must be interesting, scannable, valuable, personalized, and mobile-friendly to increase website traffic.

The list is long, and you must meet all of them to avoid wasting time and money. Also, if your brand’s voice allows it, be funny.

Many advertisers support targeted audience segmentation. Why? Because it is targeted, cost-effective, and helps tailor your messaging strategy. Optimized targeting is still audience segmentation, but it now allows you to reach people outside your target demographic.

Table of contents

• What is Optimized Targeting?
• How does it work?
• When should you use Google Ads audience targeting?
• How to use Optimised Targeting to reach more people?

What is Optimized Targeting?

Advertisers can reach potential customers beyond their target demographic. Google listed the following advantages of audience segmentation:

• Simplifies Google Ads audience targeting.
• Helps advertisers reach multiple networks and audiences.
• Allows you to reach more people with your campaign.

In order to help increase conversions and meet campaign goals, optimized targeting automatically looks for signals such as keywords on your media assets or landing pages. You can also manually add signals like demographics or content keywords.

How does it work?

Metrics for performance are shown below Totals on your Display, Discovery, and video campaigns. With optimized targeting, you get clicks, impressions, and conversions from people outside your target demographic.

The algorithm looks for more conversion chances by targeting people who are most likely to become customers based on your setup’s signals. Using real-time conversion data, the feature learns what recent converts are looking for.

Optimized targeting takes time to learn and adjust to new audiences that are most likely to convert. Google suggests:

• For new campaigns, wait until they reach 50 conversions or have been active for two weeks before evaluating results.
• Wait at least two weeks before evaluating existing campaigns.

Because optimized targeting uses targeting signals to find similar criteria, it can reduce or stop serving traffic on your signals if it finds better performing traffic. It also respects your existing brand safety settings, so you don’t have to change anything when using this feature.

When should you use Google Ads audience targeting?

If your current audience targeting methods are yielding mixed results, optimized targeting may be the answer. Here are some situations where keeping this feature on may benefit your campaign.

• Targeting expansion didn’t help your campaign.
• Your current targeting strategy is slow and has failed to grow your audience.
• You want to increase conversion rates without increasing bids or budget.
• You want to gain new customers or reach new target audiences.

How to use Optimised Targeting to reach more people?

Using optimized targeting depends on your campaign’s goals.

If you want more traffic to your website through Google Ads, you should use optimized targeting, Maximize conversions as your bidding strategy, and website visits as your conversion type.

Optimised targeting can be combined with Maximize conversions or Target CPA as a bidding strategy to increase conversion rate. These two bidding strategies work best when combined with optimized targeting because they use conversion data to maximize your Google Ads campaign’s value.

If your campaign’s goal is to reach existing customers so they can use your services or buy more products, disable optimized targeting and use only manual targeting.