Internet users are bombarded with information, and it is becoming increasingly difficult for small and medium-sized businesses to cut through the clutter and be heard.
The chances of cutting through all of the noise in this crowded marketplace are extremely slim.
The question is, what are you supposed to do? How do you go from being a small fish in a vast ocean to making waves with your brand?
Assuming you haven’t guessed it already, the answer is: Influencer Marketing. It is quickly proving to be one of the most effective marketing tools available for spreading the word about your company or organization.
Over the last few years, an enormous number of small and medium-sized enterprises (SMEs) have successfully implemented this technique to grow exponentially.
Word-of-mouth marketing is very effective, as we all know. There is a significant impact of 20 – 50% on all purchase decisions with this technique.
As we move into a world of new digital relationships, the term “word of mouth” encompasses more than just recommendations from friends and family.
In addition, here is the answer to the question of why influencers should be utilized:
According to a recent Twitter survey, 49 percent of consumers look to social media influencers for purchase advice and recommendations. Yet another 20 percent stated that a tweet from a social media influencer prompted them to pass along the product recommendation to their friends and family. To be honest, that isn’t too bad. There’s more to it than that, actually.
In order to make purchasing decisions, 74% of people look to social media for advice. A campaign by Cannes-based advertising agency Ogilvy
An estimated 40 percent of people say they’ve purchased an item on the internet after seeing it being used by an influencer on social media platforms such as Instagram.
Millennials believe that it is their responsibility to guide their friends, peers, and family members toward wise purchasing decisions, according to a recent survey.
A whopping 96 percent of respondents believed that advertising is deceptive and does not reflect the integrity of the message being conveyed by the advertiser.
Brands are spending more than $1 billion per year on influencers, according to a new study by Mediakix. Some of these brands may be your competitors who are rapidly gaining ground on you as a result of the tremendous influence of social media rockstars on their respective businesses.
Why Influencer Marketing is Ideal for Small Businesses
For many forward-thinking small and medium-sized enterprises (SMEs), influencer marketing is becoming an increasingly popular option.
1. Effective marketing campaign at a low cost
Influencer marketing has the potential to be extremely versatile. It enables businesses to begin with a small initial investment and then scale up once they have proven themselves successful in their endeavours.
2. Develop customer loyalty quickly
Start-ups frequently don’t have the luxury of being able to wait for the right moment to start building customer relationships. It is possible to gain quick brand loyalty by leveraging an influencer’s long-standing reputation in your market.
3. Highly targeted advertising
This form of marketing lets you zero in on very specific variables, like geolocation, sex or age group.
4. Produce high-quality content without spending above your budget
Good content requires the talents of many people, the likes of writers, photographers, models, and so on. Using market influencers to complete this task saves you money and time.
You could try your hand at becoming a fashion influencer if you work in the fashion industry. With professional photos or videos, she will pair tested content with compelling visuals.