Facebook is one of the most popular social media platforms. Marketers can create their own pages and connect with potential customers and followers. Posts with valuable content, videos, and the classic organic post are the norm.
Facebook also allows you to advertise your goods or services via paid ads. Keywords, interest signals, demographics, etc. can be used to target a specific audience. You can also create a Facebook custom target audience to retarget visitors to your website or app.
According to the predicted content trends for Facebook marketing in 2022, users will continue to consume videos and audio recordings over text-based posts. That means you need to adjust your Facebook strategy, which is why we’ll show you the best Facebook Marketing Tips for 2022.
Here are the Top 6 Facebook Marketing Strategies for Business in 2022.
- Use More Visuals To Increase Engagement, Sharing, And Visibility
- Use Facebook Polls
- Know How To Make A Viral Post
- Add A CTA To Every Post
- Post New Content
- Make Use of Ad-Targeting Tools
1. Use More Visuals To Increase Engagement, Sharing, And Visibility
Visual content outperforms written content. Use more visual content (videos and images) in your posts to increase engagement, sharing, and visibility on Facebook. Uploading professional videos will help you build a professional image.
Video content is more interactive and engaging than text content, and video content is always shared more than text content. Notably, Facebook now prioritizes videos in its News Feed, so including a 15-second video in your post will help increase engagement and reach beyond Facebook.
Marketers can use video ads to promote their business on the most popular social network. Videos grab attention quickly, especially when posted on follower’s timelines. That’s why most major brands use video advertising in their marketing campaigns.
2. Use Facebook Polls
Question-based polls or surveys can help you learn more about your followers. This is a good way to get customer and personal feedback on any subject. Ask questions about your brand, service, or products when conducting the poll.
For any business, polls can be an effective tool for gathering information about what interests users and improving marketing strategy.
But you can’t ask too many questions at once. Otherwise, people may think you’re joking, and feedback may be negative. To increase engagement on your business page, post a series of polls rather than a single question.
3. Know How To Make A Viral Post
Posting something viral will increase your business page, group, or profile’s reach and engagement. While there is no one-size-fits-all recipe for creating a post that will go viral, there are some ingredients that will help. You will get better results if you can create a post that people share with their friends and family.
Make your post promo viral with a funny image or video to attract new followers for any type of business. It works well during holidays, national events, or just after making important Facebook announcements like discounts, new product releases, etc.
The best part about high-engagement posts is that they are free. Your engagement and follower growth rates will also be higher than usual, helping to increase your reach on Facebook.
4. Add A CTA To Every Post
Adding a CTA (call-to-action) to your posts is another way to increase engagement. This feature allows you to highlight a button to direct all followers to a specific link or offer.
Facebook claims that CTAs can increase overall post reach by 22%, with positive effects on other metrics. That way, existing and potential fans will know what to do next, which will lead them to your website or any other destination you desire.
Adding CTA or call-to-action buttons should not be intrusive, but rather redirect users to the desired action.
Remember to keep your CTA simple and concise. One specific action request will get you more engagement than two unclear CTAs that end up confusing your audience. Or, in other words, you can’t catch two rabbits at once.
5. Post New Content
Everyone knows that content is king. Post original content to your business page or group. Assure that your post adds value to your followers. Give your audience useful information, make them laugh, or inspire them.
Always update your status so people can learn about your brand and products. Whatever you do, Facebook wants you to run your business on its platform. So keep your customers informed of any new products or services you offer.
Use keywords or hashtags in every post, and describe each position accurately to increase organic reach. Optimize your Facebook posts that promote local awareness.
Consistently create and share new, exciting content. It’s best not to post too often. You risk annoying your followers.
6. Make Use of Ad-Targeting Tools
Using Facebook Custom Audience Technology can also help increase engagement. This feature allows you to promote your business page on Facebook by targeting people who have previously visited your website or app.
You can also create a lookalike audience for all of your Facebook fans to increase engagement.