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Search engine optimization is all about conducting keyword research and determining the best keywords to use in order for search engines to display your web pages in front of potential customers. Assuming you have a quality, product and are providing quality content to those who visit your site, you should be able to start finding …

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According to estimates, almost half of the world’s 3.5 billion Internet users use email. That’s impressive, but did you know that almost 5 billion people can send and receive text messages? Having SMS on non-smartphones is also useful. According to TechJury, 75% of users accept business SMS communications (after opting in, of course). They also …

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Gmail keeps three email lists to help you stay in touch with customers and partners. Your My Contacts list is your saved email contacts in Gmail. However, Gmail also keeps track of anyone you’ve previously contacted via Gmail. Gmail also keeps track of how often you contact these contacts and creates a subset of them. …

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Using SEO software is the smartest way to optimize your website for SERPs. These tools help with on-page optimization, keyword research, competitor research, and more. They also automate the process, saving you time and energy. SEO software is getting better and better in terms of features, power, speed, and usability. And, with prices ranging from …

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Despite massive growth over the last decade, e-commerce appears to be on the rise. As more brick-and-mortar stores close, we see more businesses opening online or moving their operations from a physical to a digital presence. In a world where everyone is busy, and consumers expect more from retailers in terms of price and availability, …

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If you want to start an online store, you need the best ecommerce platform. Comparing traditional retail to e-commerce, the latter has no geographic restrictions, allowing you to reach a much larger audience. If you want to start an online store, you need the best e-commerce platform. Comparing traditional retail to e-commerce, the latter has …

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To understand SEO in marketing, we must first understand marketing. Promotion, distribution, and branding are all terms used to describe marketing. Promotion is the process of establishing relationships with customers and delivering value. Marketing is a job related to a global advertising agency or a company’s marketing department. Ad agencies plan ad campaigns. They create …

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In order to succeed in the marketplace with a new product or service, you must have a strong grasp of the market. It doesn’t matter if you have a beautiful website that loads quickly if you don’t use SEO strategies. Fortunately, advanced SEO tools help your business compete in a crowded market. There are two …

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SEO is (almost) universally acknowledged as the primary driver of any online business. Whether you do business locally or globally, you will need an online presence to maximize your marketing efforts. SEO helps your business rank higher in the SERPs, bringing in more customers without spending extra money. However, as many may have told you, …

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Cold emailing is virtually always a vital element of the modern outbound sales prospecting and lead generation process, regardless of what kind of business you run or what industry you work in. However, with so many various types of software promising to boost your cold email marketing, deciding which ones are worth your time can …

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