It’s no secret that today’s businesses should have a social media strategy.
However, we frequently observe businesses improvising with little or no planning.
You may have inherited your social presence from someone who “winged it.” Perhaps you haven’t had the opportunity to sit down and analyze what’s working and what isn’t.
In either case, a fast audit can reveal whether your social strategy is in line with your company’s objectives.
However, not every platform is appropriate for every company. That is why it is critical to assess what is and is not functioning.
Otherwise, you risk squandering time, effort, and resources on ineffective marketing.
Don’t be concerned. This is where social media audits might come in handy.
This article will show you how to do a social media audit in less than 30 minutes.
The outcome will tell you if you’re on track to make it big or if you’re at risk of wasting additional money.
Let’s speak about conducting your audit first.
How often should an audit be conducted?
You can conduct them as often as you like. At least once a year is advisable, but every quarterly is excellent.
The important thing is that you do it on a regular basis and in a style that suits you.
Step-by-step instructions for doing a social media audit
Assume you’re carrying out your first social media assessment. There is no need to be frightened.
We’ve outlined the steps for your initial evaluation below, with much of it repeatable the next time you need to assess your presence.
1. Organize all of your social media accounts
First and foremost, you’ll need to inventory your social media profiles.
This may appear to be a no-brainer. But don’t forget about your social profiles outside of the “major” networks like Facebook and Twitter. You know, like that two-subscriber YouTube channel or the Pinterest account you haven’t touched in three years.
You don’t have to keep track of networks where you’re no longer engaged. Simply ensure that they have been claimed and are under your company’s control. An audit, on the other hand, may reveal opportunities that are a perfect fit for the particular qualities of networks you’ve been overlooking.
2. Set defined objectives for each network
To avoid becoming overwhelmed, it’s critical to focus on your social media goals for each site you use, which should include:
- Increasing brand recognition
- Increasing the number of leads and sales
- Expanding your target market (think: followers)
- Increasing community participation
- Increasing the number of visitors to your website
3. Take a look at your social media metrics
It’s time to dig into the data now that you know which profiles you’re inspecting and what metrics you’re searching for.
This is where you’ll be able to see if you’re on track or if there’s still space for improvement.
It’s worth noting that using a social media analytics platform can help you pull your metrics faster and keep them all in one place.
4. Determine which of your social media posts are the most effective
Drilling down to individual posts can help you figure out what kinds of material you should be producing.
Is your target demographic, for example, video-obsessed? Photos? Posts that are based on questions?
Your platform’s native analytics can assist you figure out what each piece of content is getting in terms of:
- Observations (or views)
- Comments, “Likes,” shares, and other forms of engagement
- Reach
5. Examine your demographic information
Demographic data is important for everything from how you communicate with your audience to how you prioritize different content or platforms.
6. Examine the advantages of new social media sites
New social media platforms appear on a regular basis, albeit not all of them remain around for the long haul.
For example, perhaps you’re not completely sold on TikTok but are still viewing it as a viable option. Good! Similarly, being an early user of new platforms might help you get ahead of the competition.
7. Make a list of new goals and action item
So, what’s next?
Remember that the goal of a social media audit is to help you gain a better understanding of your current situation and make goals for the future.
You have everything you need to make better decisions, whether it’s increasing your channel’s followers, increasing interaction, or widening your audience.
Are you prepared to perform your first social media audit?
You need to dig knee-deep in data if you want to increase your performance using social media.
Conducting a social audit is an excellent approach to accomplish this. Hopefully, after reading our explanation, you’ll be motivated to look kickstart your social media audit.