Cold emailing is virtually always a vital element of the modern outbound sales prospecting and lead generation process, regardless of what kind of business you run or what industry you work in.
However, with so many various types of software promising to boost your cold email marketing, deciding which ones are worth your time can be difficult.
Email marketing, on the other hand, has a 4400 percent return on investment, so choosing the correct software for your purposes pays off.
We’ll go through 5 of the top cold email tools for salespeople and marketers, as well as some ideas on how to use them to improve your sales pipeline, in this article.
- Mailshake
- HubSpot
- Saleshandy
- Right Inbox
- Yesware
Mailshake
With Mailshake, you can send personalized emails in bulk using advanced mail merge features, schedule follow-up emails based on whether a recipient opens an email, clicks a link, or answers, and respond to leads directly from your Mailshake dashboard with Lead Catcher.
You can also choose the time interval between follow-up emails (5 days between the first and second, seven days between the second and third, and so on), as well as the days and hours when they should be sent (for instance, between 8 am and 6 pm on weekdays).
You can use Mailshake to A/B test different subject lines, body copy, or even entire sequences to improve the success of your campaigns depending on KPIs like open rate, click-through rate, reply rate, and conversion rate.
Overall, Mailshake is a powerful, user-friendly cold email program that belongs in every sales department’s toolkit.
HubSpot
Hubspot is one of the most well-known names in email marketing and sales, and for good reason: they provide a number of highly functional software suites, or “hubs,” to address a variety of operational requirements.
When it comes to sales, the Hubspot Sales Hub is without a doubt one of the most popular and well-designed software products on the market. Email templates, call recording, email tracking, and document management and tracking are just a few of the features available in this sales CRM.
With email automation and an appointment and meeting organizer, Hubspot Sales Hub relieves you of some of the grunt work. It can also be used to incorporate live chat into your website.
Hubspot’s greatest strength, though, isn’t in any one piece of software. Rather, because of its variety of features, it has become one of the industry’s go-to tools, allowing firms to develop a Hubspot ecosystem that enables communication between various departments, such as sales, marketing, and customer care.
Overall, it’s an excellent solution for sales teams looking to maximize cross-departmental collaboration.
Saleshandy
Saleshandy is an email tracking, automation, and outreach tool that can be used standalone or as a Gmail or Outlook extension.
This software has a fairly standard feature set: tracking, email and follow-up scheduling, and email templates are all included. It also features individual link tracking, allowing you to identify who has visited specific links in your emails and make better follow-up decisions.
You could also use the tool’s mail merging functionality when sending out huge batches of emails.
Right Inbox
Right Inbox is a Gmail extension that helps users be more productive with their emails, including cold outreach.
Automation is at the heart of this product once again. You may schedule emails in advance with Right Inbox so that they are always sent at the appropriate moment, no matter where you are, and you can schedule follow-ups based on your lead’s activities.
Right Inbox’s email templates will come in handy if you’re sending out a lot of emails as part of a cold outreach campaign. This feature allows you to quickly access your most effective emails, personalize them, and send them out with just a few clicks. It saves a lot of time.
Right Inbox is a simple add-on for Gmail that can greatly boost your cold outreach efforts and general email efficiency.
Yesware
Yesware, like Right Inbox, is an email addon. It, on the other hand, works with both Gmail and Outlook.
Yesware has automated tools that allow you to plan ahead of time for follow-ups and email sequences. It also has tracking capabilities, which are now standard fare.
Yesware stands out from the crowd thanks to its built-in meeting scheduler. You can offer your contacts a link and let them choose a meeting time, which eliminates the time-consuming back-and-forth.
You may also connect Yesware to other tools and platforms, like as LinkedIn and Salesforce, so you can access them directly from your email client.
Summary
In the software and SaaS industries, cold email outreach has become a prominent niche. Most sales and marketing plans use cold email campaigns, and the appropriate tools can help you obtain the best results.