Contents A catchy subject line Greeting A first sentence that will capture attention Body Conclusion A catchy subject line Your subject line is vital, despite its small size. If you get it wrong, your email may go unread and straight to the trash. Worse, make it too promotional and you risk being marked as spam …
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5 big ideas to increase sales
Before the pandemic, customers shopped in odd patterns, and their choices were not evenly distributed among retailers. That hasn’t changed much, so you need to do more to attract new customers. Everywhere there is competition for customers. What are you doing? Opening your doors isn’t enough; you need a retail calendar of events. Retrain your …
What to note about Google Remarketing
Remarketing is when a company sends you ads or emails after you visit their site but don’t buy. But not everyone who visits your site leaves because they don’t like what you have to offer. Maybe they’re debating, unsure if they want to spend the money, or ran out of time to shop. If you …
7 Instagram Story Game Ideas to Increase Your Engagement
Instagram Stories are a fun way to share information like daily updates or upcoming product launches. You can create and consume them quickly, and they are a great way to engage your followers. Instagram Stories has over 500 million daily users and has become a vital tool for digital marketing. Instagram Stories has endless engagement …
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How to Select Email Marketing Software Platform
Choosing the right tool can be difficult. As you can see, shopping for an email platform is a complex process. Create a list of what your brand needs and wants to achieve with email marketing. To help, we’ve created this simple 3-step framework: Setting of Goals Matching of Features to Goals Choosing The Right Plan …
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Which is the best? Tactical Marketing or Strategic Marketing
Choosing the right marketing mix is difficult for any company. Others may prefer to survey their options and build a thorough plan before doing much of anything. Tactical and strategic marketing are two distinct approaches. Knowing how to best leverage both is a huge advantage whether an organization is starting from scratch or simply trying …
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Three Drivers of Email Marketing’s Evolution
Contents Automated marketing Permission and regulation of privacy Expectations of the user Automated marketing This technological revolution transformed email marketing from a labor-intensive, spreadsheet-driven manual process to a near-seamless production in which the majority of work is spent setting up background processes. Dashboards automate nearly every aspect of email marketing, from acquisition to message creation, …
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Want to be true customer-centric? Build relationships with CX
Contents Introduction Customer-centricity necessitates CX Making a successful model Measurement Introduction To be ‘customer-centric’ means putting customers at the center of all decisions. A customer-centric organization uses experiences to build lasting relationships. Rawnet’s Nick Phipps investigates. According to a recent Econsultancy report, being customer-centric is the most important characteristic of a “digital-native” business. Customer-centricity goes …
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Sticky CX: Retaining Customers Through Design
Customer experience (CX) design emphasizes brand-consumer interactions at every stage of the consumer journey. This begins when someone discovers a new brand and continues long after the purchase. Top brands create sticky customer experiences that keep people coming back for more. This is important in the age of the consumer power. Why is a sticky …
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Is your business ahead of the digital curve?
Brands that were ahead of the curve reaped the rewards in the last two years. Many executives now recognize the value of digital strategies, but some were unprepared to respond quickly enough, leaving them exposed. Sadly, some organizations still believe they can do it rather than must. In most industries, digital transformation is a matter …
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