Want More Facebook Engagement? Try These 8 Tactics

Facebook launched in 2004 and now has 2.5 billion monthly active users and over 90 million Facebook business pages. Users and pages have grown, but engagement on Facebook business pages has been declining for years. On Facebook, “engagement” includes comments, shares, likes, and other reactions. According to the 2019 Social Media Industry Benchmark Report, Facebook …

How to create an Add to calendar link for your event

We will make use of Google Calendar to publish an event and give your subscribers a link. Check the steps below: First, choose a date and a time range. In the window, give your event a title or click “More options.” Change your event’s privacy settings to public so you can share it and others …

What you should know about Limited-Time Promotions

Emphasize the urgency In all likelihood, everybody viewing your limited-time offer has already seen hundreds of advertisements in the last few hours. They could also be used in the business as standard advertisements for your brand. Therefore, it is your responsibility to convey the message that this deal will expire shortly. It is not a …

Effective Lifecycle Email Marketing

In an ideal world, every email sent would contribute value to a company, such as by attracting new subscribers or facilitating extra transactions, or by converting users into brand ambassadors. It’s a noble objective to make all emails successful, but if a company doesn’t use customer lifecycle email marketing, it may be difficult to achieve. …

How to avoid common email coding mistakes

Using three-digit HEX color codes Possibilities: The rendering of three-digit color formats varies amongst email applications. For example, in Gmail, #000 becomes #500050. Prevention: Throughout the email, utilize the six-digit color format. Attachments Possibilities: They usually attach files to emails. Making a security risk by attaching something. Prevention: Avoid sending files as attachments. Here’s how …

5 design tips for your Mother’s Day campaign

How can you create a Mother’s Day email template and other Mother’s Day-related content that isn’t overly cheesy or predictable? Here are a few suggestions to help you create an effective and tasteful Mother’s Day marketing campaign. Utilize authentic photos There is a lovely tradition of printing Christmas cards with personal photographs — you can …

Examples of video content in emails

Following our introduction to video embedding, let’s look for some inspiration and examine how other businesses employ visually appealing video content to earn subscribers’ trust, improve product understanding, and increase engagement. Onboarding videos The first impression is the most crucial, and there is no second chance to make a good first impression. We recommend that …

5 important lessons the pandemic taught email marketers

The 18 months that have passed since we began to use the terms “COVID-19” and “pandemic” in our marketing vocabulary have prompted marketers like me to reflect on how we should revise our email programs, what our customers are experiencing, and how much everything could change before we return to our previous version of “normal.” …