A critical component of successful email marketing campaigns is targeting the right people. To do this, you need to use proper list management strategies and segmentation tools. This combination ensures you are sending emails to those who want to receive your messages, while also making sure that those who want your emails are getting messages that appeal to them specifically. Here are four email marketing software providers that can help you with both strategies.
ConvertKit is email marketing software you can use to create emails and build landing pages. The software is fairly intuitive to use, and it should integrate with your website, CRM, and accounting software.
It offers a wide variety of useful features, including an autoresponder, form-building capabilities, and the ability to tag subscribers. You can use ConvertKit to track the following analytics:
- Total subscribers
- New subscribers
- Average open rate
- Average click rate
ConvertKit is best for bloggers and businesses that sell digital products. The only real downside to the software is that its email and newsletter templates are pretty limited.
Hubspot is a leader in marketing software, and its email management solution is one of the best out there. You can use the software to create and track personalized email campaigns.
The email editor is incredibly comprehensive, with a wide range of templates for various purposes. You can add content blocks like images and buttons and edit the design.
One of HubSpot’s most useful aspects is that it lets you personalize emails based on where your customers are in the client life cycle. You create an email, and HubSpot will adjust details like the subject line to fit that customer.
It also gives you access to extensive analytics about your campaigns. You can track your open rate, unsubscribes and spam reports. HubSpot will show you which subscribers are the most engaged and which links get the most clicks.
The only real downside to HubSpot is the price; it isn’t the most affordable option for small businesses.
With Constant Contact you can manage your email list, set up a website, and monitor your ad campaigns all in one location. The software is incredibly functional and offers many advanced email marketing features.
Constant Contact offers hundreds of email templates, with many editing options available. You can customize the fonts and brand colors for each email by entering your website URL.
You can also add contact blocks, videos and social sharing options. The software’s drag-and-drop tools make it easy to design each email exactly the way you want it.
If you switch to Constant Contact from another email service provider, you can automatically import your contacts. You can also use the software to grow your list, create signup forms and access advanced reports.
The software is relatively intuitive, so it’s a great option even if you don’t consider yourself particularly tech savvy. However, the company doesn’t provide 24/7 customer support, which could be a downside for some people.
Mailchimp is one of the best options for anyone new to email marketing. The software is easy to use but provides plenty of advanced reports that let you take a data-driven approach to email marketing.
When you sign up, Mailchimp walks you step by step through the process of setting up your first email campaign. You can either choose an email template or build your own from scratch. Mailchimp will even spell-check your emails for you when you’re done.
One of the things that makes Mailchimp stand out is its advanced reporting features. The software gives you insights into the results of each email campaign, showing you which ones had the biggest impact on your bottom line.
Mailchimp’s functionality and ease of use make it an excellent option for beginners. However, its customer service options are limited on low-tier plans.