We will make use of Google Calendar to publish an event and give your subscribers a link. Check the steps below:
- First, choose a date and a time range. In the window, give your event a title or click “More options.”
- Change your event’s privacy settings to public so you can share it and others can see it. After changing the event’s privacy settings, click “Save” at the top.
- The event description and configured reminders will be transferred together with your “Add to calendar” link or.ics file.
- Go to the event you created and select “Publish event” from the dropdown menu.
- You can either use a code or a link to allow users to add your event to their calendar.
- Save the event link somewhere for future reference. To add this link to an email template, click here.
How to create an .ics file for your event
You can also generate an.ics file. There are several ways to do this, including utilizing Google Calendar, one of the most popular calendar software, and iCal Event Maker, a free web tool.
With the Use of Google Calendar
- Exporting an .ics file from Google Calendar
- First, establish and manage your event’s settings. Create your event in a different calendar, as you’ll be exporting the entire calendar, with all events and settings, to a file.
- Locate your calendar in the left panel. For more possibilities, click the calendar’s name. Select “Settings and sharing” from the dropdown menu.
- Click “Export calendar” in the calendar settings. Upon clicking, a ZIP file containing the required.ics file will be saved.
- Not that your calendar has to be public, as you are only offering subscribers a copy of your calendar data.
- Create a new calendar with your event and download it. You merely need to discover the calendar menu items.
Creating an .ics file using iCal Event Maker
Select the event and click the “Generate iCal” button.
You’ll be taken to an.ics file page. You may also add more options here.
The best way to add a calendar event to an email
You may add links, buttons, or icons to your calendar events in email campaigns. We will talk about these features briefly
Text link: The simplest approach to add a calendar event to an email is to include a link. A bare URL can be excessively long and cluttered, and it can detract from the overall impression of your email.
Let’s make a link. First, we’ll create a text block with a calendar invitation. We’ll use a Google Calendar event link and an.ics file prepared using iCal Event Maker saved on Google Drive.
Button block: Buttons are the easiest way to add an event reminder to a subscriber’s calendar. Just construct numerous buttons instead of a text block.
To add many buttons in a row, select the “Add new section” option from the menu on the left. Drag and drop the required element into each blank column. It’s a button for us. Add button names and calendar event URLs.
Last but not least, edit the buttons to reflect your company identity.
Custom icons: You can develop custom icons for different calendars linking to your event links if you are skilled with HTML email coding. Just replace “Link to Google Calendar,” “Link to.ics file,” and “Link to Outlook Calendar” with your event links.
Let’s use this code in our drag and drop builder.
Open your email template. Drag a new “Text” element from the left side into the template. Click the element and select “Source code” from the “Variables” menu. In the opening window, paste the code with your calendar event URLs. That’s it! You’re ready.
Summing up the “Add to calendar” link for emails
Allowing clients to add events to their calendars is a terrific method to prevent attendees from forgetting about your event between the invitation and the event.
You can add calendar events to your email in two ways:
- Create an event in your online calendar, then send it to your subscribers through email. Creating event linkages for each calendar software is simple, but you can’t add a Google Calendar event to your Outlook Calendar, for example.
- Create an event and export it as an.ics file. This is a better technique because these files work with practically every service and program. But not all of your subscribers are familiar with this file type or how to import it into their calendars.