The ability to target the right people is an essential component of successful email marketing campaigns. This requires the use of effective list management strategies and segmentation tools. This combination ensures that you are sending emails to those who have indicated an interest in receiving them, while also ensuring that those who have indicated an interest in receiving emails receive messages that are tailored to them specifically. Four email marketing software providers are listed below that can assist you with both strategies.
- HubSpot
- Mailchimp
- ConvertKit
- Constant Contact
-
HubSpot
HubSpot is a market leader in marketing software, and its email marketing solution is among the best available. The software enables you to create and track customized email campaigns.
The email editor is incredibly robust, with a large selection of templates for a variety of purposes. You can edit the design by adding content blocks such as images and buttons.
One of the most useful features of HubSpot is the ability to personalize emails based on your customers’ stage in the client life cycle. You create an email, and HubSpot adapts details such as the subject line to the recipient.
Additionally, it provides extensive analytics on your campaigns. You can monitor your open and click rates, as well as unsubscribes and spam reports. HubSpot will inform you of the most engaged subscribers and the most clicked links.
The only real disadvantage of HubSpot is its cost; it is not the cheapest option for small businesses.
-
Mailchimp
Mailchimp is an excellent choice for those who are new to email marketing. The software is simple to use but includes a plethora of advanced reports that enable you to approach email marketing data-driven.
Mailchimp walks you through the process of creating your first email campaign step by step when you sign up. You can either use an existing email template or create your own.
One of the features that set Mailchimp apart is its advanced reporting capabilities. The software provides analysis of each email campaign’s performance, highlighting which ones had the greatest impact on your bottom line.
Mailchimp is an excellent choice for beginners due to its functionality and ease of use. However, its low-tier plans have limited customer service options.
-
ConvertKit
ConvertKit is an email marketing platform that allows you to create emails and landing pages. The software is fairly intuitive to use and should integrate with your website, customer relationship management system, and accounting software.
It includes a variety of useful features, such as an autoresponder, form-building capabilities, and subscriber tagging. ConvertKit allows you to track the following analytics:
- Average open rate
- New subscribers
- Total number of subscribers
- Average click rate
ConvertKit is the best email marketing platform for bloggers and businesses that sell digital products. The only significant disadvantage of the software is the software’s email and newsletter templates are quite limited.
-
Constant Contact
Constant Contact enables you to manage your email list, create a website, and track your advertising campaigns all in one place. The software is extremely functional and includes a plethora of sophisticated email marketing features.
Constant Contact offers hundreds of email templates that can be customized in a variety of ways. By entering your website URL, you can customize the fonts and brand colors for each email.
You also can include contact blocks, videos, and social sharing buttons. The software’s drag-and-drop tools make it simple to customize each email.
If you switch from another email service provider to Constant Contact, your contacts will be imported automatically. Additionally, the software enables you to expand your list, create signup forms, and access advanced reports.
Because the software is relatively intuitive, it’s an excellent option even if you’re not particularly tech savvy. However, the company does not offer 24-hour customer support, which may be a disadvantage for some customers.