Lite1.6 Blog

Most of us have to use email. Yes, an email address is required for both logging into online accounts and being reachable by colleagues and employers. But email is vexing. Email is more of a burden than a joy to use, whether you are sorting through junk mail and various mailers that mean nothing to you.

It is time to stop receiving junk mail after looking into insurance quotes, or being marketed to every time you visit a website for information. Creating a temporary email address is simple and allows you to send and receive mail anonymously across the internet.

While most websites, applications, and online trials require an email address, you are not required to keep it. In fact, those signups are part of the reason spam persists in email twenty years after it became a popular online communication method.

Sure, you could use a popular email client like Gmail or Yahoo to create a new email address. Using temporary email addresses allows you to use all of the above services without getting bombarded with spam.

But how? Fortunately, it is very simple. Let’s see how to create a free and disposable email.

A temporary email address is one that does not require registration. It’s also called throwaway email. It is used for website testing, untrusted website signup, advertising, etc. Using a temporary email protects you from both leakage and tracking. Many services offer free temporary email addresses.

1. Email Maker

Email Generator produces temporary email addresses usable for up to 40 days. You can also build a custom name and pick search domains.

2. ThrowAwayMail

ThrowAwayMail is an email address generator. It may produce a fresh email address every 48 hours with only one captcha. When an email address expires, all received emails expire as well.

3. Temporanee

It’s a one-time use email account. Use a temporary email address, also known as a disposable email address. This means giving each entity a unique email address that can only be used once. When you’re done with it, throw it away.

4. Temp Email

A temporary email service provider site where users can create random or custom email ids that are later discarded or automatically deleted. With a single click, you can create temporary mail and use it whenever you want.

5. Affidavit

Like tempmail, you can establish your own email address and search domain using Email Fake.

6. TempoMail

Temp mail is a free email service that sends emails to a random temporary address. It also allows you to construct your own email address by changing the search domain and using your own random words.

7. Fake Mail Maker

Phony Mail Generator is a temporary mailbox that generates fake emails. Customize your usernames and domains. Every 5 seconds, the inbox will be refreshed.

8. Id Temporary

It is also known as Temp Mail Id. Unlimited email creation without registration. The website now has 4-5 domains you can use to generate a temporary email address. It’s a free fake email generator.

This option is perfect for sending sensitive data. A ten-minute email address is safe because it does not track the sender. However, with permanent email accounts, you must trust that no one will read your emails. However, private information is not secured by this choice. It’s safer to sign up for a one-time service.

Social Media Video Stats

When it comes to video, each social media platform has its own distinct personality. Some platforms are built for video content, while others use it to boost engagement. The following general social media video statistics will help you market on social media. We’ll also look at each platform separately, providing social media video statistics.

1) 93% of brands report gaining a new customer through social media video marketing (Animoto, 2018)

Because of the success of their campaigns, many brands now consider social media their primary lead generation channel. Around 88 percent of marketers are happy with their campaigns’ ROI.

2) 58% of consumers check a brand’s social media page before visiting their website (Animoto, 2019)

Optimising your social profiles allows you to make a good first impression. Begin strong by using video content to capture their attention and keep them interested.

3) 82% of consumers prefer live mobile video to social media posts (Vimeo, 2020)

Live videos are becoming increasingly popular on social media. Simultaneously, they are one of the best ways to create a genuine interaction Live video content can be used for live selling, Q&A sessions, and live contests or games.

Statistics That Demonstrate the Effectiveness of Video Marketing

Videos can impact almost every aspect of your digital marketing campaigns. It can improve video SEO, email marketing, social sharing, and audience engagement. Take a look at some more video marketing stats for 2021.

1) 84% of consumers said watching a brand’s video convinced them to buy or subscribe to a service (Wyzowl, 2021)

Videos are ubiquitous. Whether on IGTV, YouTube, or a video found through video SEO, video content is everywhere. But video’s influence, not its ubiquity, gives it power. 84 percent of consumers say they were persuaded to buy after watching a brand’s video online. These video trends are likely to continue as more marketers use video in their campaigns.

2) When viewing a brand’s video, 83% of consumers stayed longer (Wyzowl, 2021)

Dwell time is the time a user spends on a web page. Dwell time is a ranking factor in SEO because it indicates the user finds value in your content by spending more time on that page. The mere presence of a video on a page increases dwell time. Videos also keep users engaged, increasing dwell time.

3) Eighty percent of consumers recall a recent video ad (HubSpot, 2020)

This figure demonstrates the human brain’s ability to retain video information. Using video in your ads may increase their impact on a buyer’s purchase decision. But keep in mind that quality matters. Include elements that will make your video memorable, like those old commercials you remember.

General Video Marketing Statistics 2021

According to recent video marketing statistics 2021, not only marketers use video to attract their target audience. To attract new customers through search engine optimization (SEO), specifically video SEO, businesses have hired video production services to create video content. Investing in video marketing for lead generation will certainly pay off. This is supported by general video marketing statistics.

1. Among marketers who use video, 93% say it is critical to their strategy (Wyzowl, 2021).

93 percent of marketers say video marketing is critical to their overall strategy. According to those interviewed, video marketing produces a return on investment that meets or exceeds their expectations.

2. Video retains 95% of a message (Insivia, 2016)

Observations on video marketing: Videos naturally stimulate the human brain for three reasons. They combine visuals, sounds, and motion to create a powerful information delivery system. These factors influence how the human brain perceives your message, which is why video retains more information than text.

Is there a FAQ page on your website? If not, it should. Here are 7 reasons to add a FAQ page to your website.

• FAQ pages help organic search
• It can also help them navigate your site
• A FAQ page helps users
• It saves money on customer service
• FAQs are prime candidates for Featured Snippets by Google
• An FAQ page builds trust and can overcome conversion barriers
• A FAQ page helps you better understand your audience

1. FAQ pages help organic search

An FAQ page is a great place to answer questions about your company, your industry, or even your competitors. People who don’t know your company but found an answer to their search query on your site and clicked through to learn more can be attracted. Voice search queries are typically longer and more conversational in nature, so a FAQ page is a good place to try to capture them. While it may be difficult to include a full question in your website content, a FAQ page is ideal for such queries.

2. It can also help them navigate your site

Most of the answers on your FAQ page are probably already on your site, but they may not be easily accessible. Visitors will use your site menus to navigate, but a FAQ page can help direct them to a product page, whitepaper, or blog post they might not have found otherwise. It not only helps your users understand your website better, but it also helps your internal link-building, which is an important search ranking factor.

3. A FAQ page helps users

No matter how well-organized and clear your website is, users with questions will have to scroll through several pages to find the right answer, which can be annoying for a visitor looking for a quick answer. An FAQ page provides visitors with a central location to find answers to common questions about your company.

4. It saves money on customer service

By providing a central location for frequently asked questions, you save your site visitors from having to call you (or worse, given up and abandoned your site entirely). With a good FAQ page, your customer service agents can focus on more complex issues.

5. FAQs are prime candidates for Featured Snippets by Google

For some web searches, Google provides not only a list of results, but also a Featured Snippet—a box of text that appears at the top of organic search results in “position zero.” Because Featured Snippets have higher link click-through rates than other search results, appearing in one can significantly increase traffic to your website.

6. An FAQ page builds trust and can overcome conversion barriers

Having a FAQ page on your site shows customers you care about their problems, which builds trust in your brand. Providing comprehensive answers to frequently asked questions also demonstrates thought leadership and authority within your industry, which instills confidence in your site visitors.

7. A FAQ page helps you better understand your audience

Not only will this help you fill up your FAQ page, but it will also help you better understand your customers’ needs, desires, and challenges in ways that will positively impact your business, from product development to marketing to customer service.

An FAQ page can also be used to create excitement for your products and services without actually selling them. Start with a great value point as the “answer” and work backwards to the question.

Table of Contents

• What is Remarketing?
• What Is Retargeting?
• How To Effectively Use Retargeting and Remarketing

What Is Remarketing?

Remarketing uses email to re-engage old customers and get them back to work for you. Customers who previously opted in can receive remarketing emails from you.

What Is Retargeting?

It is used to find people who previously interacted with your website, ads, or social media but did not take action. Another benefit of retargeting, according to social media marketing experts, is the increased contact with your target audience.

While retargeting and remarketing share the goal of re-engaging previous customers, they use different channels and employ different methodologies. Retargeting campaigns are typically used for lead generation, while remarketing emails are used for customer retention.

How To Effectively Use Retargeting and Remarketing

What good is retargeting if your ads don’t appeal to your target market? What good is remarketing if your overall strategy is bad? Getting creative with your ads while staying true to your goals is the key to successful retargeting and remarketing.

A majority of remarketing services use the following creative strategies:

1. Show customers the product they are interested in

There are numerous reasons why customers do not complete purchases. Whatever their reasons, you can use dynamic ads to entice them back to your site.

2. Write copy that highlights user-centric solutions

Today’s attention spans are so short that showing your remarketing audience the benefits of your product is best done on the ad itself. Remember that these people visited your website but did not make a purchase, so they already know you. Instead of a generic ad, show them your solution to their problems.

3. Create urgency

We humans are risk averse. We’d rather act now than regret later. This is why FOMO marketing works (fear of missing out). Creating a sense of urgency encourages consumers to act quickly on great deals, which is what retargeting ads should do. If they are looking for a specific product, offering limited free shipping slots can help.

4. Cross-sell to existing customers

A remarketing campaign’s goal is to re-engage past customers. Why not show similar products to past customers to remind them how much they enjoyed their previous purchases? This cross-selling strategy works best when combined with remarketing emails that inform customers of new arrivals, new product/service offerings, or current promotions.

5. Give abandoned cart customers discounts

It’s always disappointing when your marketing efforts go unrewarded. That’s what happens when 88 percent of online shoppers abandon their carts before checkout.

According to Shopify Global eCommerce Statistics, global eCommerce crosses geopolitical boundaries, allowing businesses to reach a global audience. In 2021, the market could reach $4.89 trillion (eMarketer).

1. Among those aged 18 to 34, 68 percent said they spent more online during this period, and 9 percent were new to eCommerce (Shopify)

The biggest market potential is still the web-savvy millennials. According to Shopify statistics 2021, younger generations are spending more money online and may even be pushing to start their own Shopify store.

2. 83 percent of buyers made at least one online purchase during the COVID-19 pandemic’s first three months (Shopify)

Digitalization has made eCommerce the first choice for essential goods, lifestyle products, and even luxury items.

3. The average Shopify user browses online stores for 3:19 (Avada)

This is your chance to persuade a potential customer of the value of your offerings. To make those three minutes count, you need to evaluate how you use Shopify services like curated templates, targeted SEO, and strategic marketing tools.

4. Mobile traffic accounts for 79% of total traffic and 69% of orders (Popupsmart)

According to Acquire Convert, mobile eCommerce will grow at a staggering 25.5 percent compound annual rate until 2024. Businesses can create a thumb-stopping online presence and generate valuable Shopify mobile traffic stats.

5. Shopify’s conversion rate is 1.75 percent (Avada)

This benchmark may be more accurate than Shopify’s published average conversion rates. But conversion rates vary by business and industry. With the help of enhanced eCommerce tracking, the best-performing Shopify store Littledata has seen hit an 8% conversion rate.

6. In 2021, there are 2,297 million active Shopify websites in 175 countries (Popupsmart)

Shopify statistics show that the platform is a leader in assisting businesses with eCommerce. To make matters even easier, Shopify has partnered with a local agency that can help explain how Shopify works in different countries.

7. Shop Pay checkouts convert 1.72X more orders than regular checkouts (Shopify)

Shopify’s accelerated payment method, Shop Pay, is the internet’s best-converting checkout experience. According to Shopify 2021 data, this rate can be up to 1.91X higher for mobile users. Shop Pay increases conversions by removing all possible obstacles to the final checkout decision. Some of the most successful Shopify businesses have highly engaged Shopify traffic and excellent conversion rates.

8. The top three industries on Shopify Plus are retail (17%), apparel and fashion (11%), and software (6%) (Enlyft)

Shopify stats 2021 show that consumers are increasingly buying goods online due to limited access to physical stores in 2020. While it’s hard to believe shoppers no longer need to try on clothes in-store, apparel and fashion is Shopify Plus’ second largest industry. Unsurprisingly, computer software ranks third, as it is required to boost digital productivity, especially for businesses that operate from home.

9. The number of first-time buyers has risen by 45% (Forbes)

Many Shopify statistics 2021 lists include the number of customers who bought something from a new merchant. This means customers can discover new stores easily. With Shopify marketing, it’s easy to convert a first-time buyer into a loyal customer.

10. Push notifications 88% app engagement (Shopify)

According to Shopify data, disengaged users return to an app after receiving push notifications. It’s a simple way to remind and care for your customers (when sent to Shopify users at the right time, that is.)

11. Shopify Stores Get Repeat Business in Over 50% (Sleeknote)

According to Shopify data, more than half of customers who buy from Shopify stores make another purchase. The average shopper returns to the same store 3.8 times. They have strategies for both discoverability and brand loyalty.

12. 13% of Shopify Plus stores provide an email address and 25% provide a phone number (Storeleads)

About 80% of Shopify Plus stores have an email address and 62% have a phone number. Having a dedicated business email and phone number on your website is like having a “Open” store sign in person. In order to be a successful Shopify business, your customers need to reach you easily and quickly.

13. In July 2021, Shopify store traffic from outside the US exceeded 27%. (eMarketer)

Shopify Markets helps merchants better adapt their storefronts for international transactions, which drives sales. The United States continues to influence global eCommerce for Shopify users.

14. TikTok Shopping is the next big thing, with 76 percent increase in installation from February 2020 to February 2021 (Shopify)

Web video app TikTok and Shopify have teamed up to bring you TikTok Shopping, the long-awaited in-app social commerce experience. How does Shopify work in the video-sharing space and within social communities?

Businesses now have an unprecedented opportunity to engage directly with customers and gather valuable insights for brand development thanks to social media. With a compelling value proposition and creative social media marketing strategies that are properly implemented, you can increase your online customer base. You can also maintain a positive online reputation with social media management.

Content

• Definition of Social Media Management
• Social Media Advertising
• Importance of Social Media Advertising
• The Most Effective Ways to Advertise on Social Media
• Social Media Brand Management

Definition of Social Media Management

Social media management is a subset of social media marketing that entails the creation, scheduling, and evaluation of content shared across various social media platforms. Social media marketing companies monitor your social media presence and bulk-schedule online posts using a variety of social media management tools and platforms.

Given the growing population of consumers who are exposed to new brands on a daily basis through social media platforms, social media management is critical for businesses to stay ahead of the curve. Social media management enables you to:

• Assemble and manage your online community
• Create a unified brand
• Increase the size of your audience
• Strengthen your customer relationships
• Keep tabs on the progress of your campaign

Social Media Advertising

Organic reach is dwindling for many businesses. While some of your content may receive a high level of engagement, others may go unnoticed by your target audience. Additionally, social media algorithm updates have increased the difficulty of achieving success solely through organic social media marketing tactics.

Are you unhappy with the results of your Facebook or Pinterest social media marketing campaign? With social media advertising, you can jumpstart your marketing efforts and generate consistent sales from day one.

Importance of Social Media Advertising

Social media advertising is also referred to as social media targeting. It is the practice of running advertisements on social media platforms in order to increase your brand’s visibility and elicit a response from your audience. This response may take the form of an inquiry about your products or services, a purchase of your brand offerings, or a visit to your landing page.

In comparison to organic social media marketing, social media advertising focuses on highly targeted audience segments in order to maximize your return on investment (ROI).

Social media advertising helps you reach the right customers at the right time and on the right platform. This method of social media digital marketing is vital if you want to quickly reach new, targeted demographics.

The Most Effective Ways to Advertise on Social Media

As more brands embrace social media advertising, you must understand how to effectively use social media for marketing and advertising in order to increase your conversion opportunities. To help you understand how social media advertising works, our social media marketing firm outlines the primary objectives of social media advertisements:

• Become acquainted with your brand
• Retarget prospects who have already expressed an interest
• Spread the word about your products and services
• Drive online traffic to your website
• Emphasize your brand’s unique offerings, such as promotions and events

Above all, the ultimate goal of social media advertising is to increase your online revenue and attract new clients.

Social Media Brand Management

The social media marketing landscape is rapidly evolving, and brand building has become even more challenging for several B2C social media marketing firms. Due to poor social media brand management, only a few brands are able to generate meaningful consumer interest online today. Allow this not to be the case for your business.

Social media brand management is all about implementing the appropriate techniques on a consistent basis. So as to present your business and engage with your audience on social media platforms.

Which of the following are your primary social media marketing objectives? Which social media marketing strategies do you use? Who are your prospective clients? Understanding the answers to these questions is critical for developing your online identity and attracting the attention your brand deserves.

SMS (Short Message Service) is the text messaging protocol used on mobile phones. It is supported by nearly all mobile networks and carriers worldwide.

According to various sources, only 20-30% of marketing emails are opened. When compared to the 99 percent open rate reported by SMS text message marketers, it’s easy to see why.

But SMS marketing has its own logistical and legal issues. While most modern marketers are familiar with email and email marketing tools, SMS marketing is not.

Contents

• Definition of SMS Marketing Software
• Common SMS Marketing Features
• Who Are You as a Buyer?
• Market Trends to Know

Definition of SMS Marketing Software

To send a single text message is simple. Most people can do that while waiting for coffee.

The art of sending targeted texts to a small group of customers and prospects, then tracking and capitalizing on the results, is a different story. And it’s harder.

But not with the right SMS marketing software. Software designed to help your company get started with SMS marketing in a controlled and scalable manner.

SMS marketing software allows you to create, deploy, and manage text messaging campaigns. The software is usually purchased as a cloud-based (SaaS) solution, allowing access from any computer. That means no more typing on your phone’s tiny keyboard.

Common SMS Marketing Features

Scheduled messaging: Sends individual and group texts at set times. SMS marketing relies on message timing even more than email marketing.

Mass text messaging: This is the heart of SMS marketing software. It allows you to send messages to large groups. Most platforms help segment customers.

Shortcode: Shortcodes help organize and segment incoming texts.

Message personalization: Personalize text messages by replacing tags (e.g., #NAME) in your template email with the actual information for each recipient.

Automated responses: Confirms receipt of customer text messages.

Who Are You as a Buyer?

1. Mobile-extenders

Mobile-extenders are businesses that communicate with customers via mobile devices. Mobile extends existing connections to customers and prospects, rather than enabling new connections. These businesses usually find basic SMS marketing apps sufficient.

2. Mobile-centrics

This type of buyer use the unique capabilities of mobile devices and networks to engage their customers and prospects in a unique and compelling way that techniques derived from the desktop

These businesses often have their own smartphone apps that they can supplement with SMS marketing apps.

Market Trends to Know

Aside from the strategic and logistical concerns, there are legal concerns. Depending on where you live, state and federal laws may govern who your company can text and why.

The Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act contain relevant US laws. While the latter was originally only applicable to email, some provisions have been extended to SMS text messaging. Consult a lawyer to see if your proposed SMS marketing campaign is legal. Non-compliance can result in serious charges and penalties.

Customers should have to opt-in to receive SMS messages from your business. Similarly, unsubscribing from future communications should be easy. Many businesses use special offers and contests to increase their opt-in customer base. Remember that consumers will quickly opt-out if they receive excessive or unhelpful messages.

You can get inspiration for your business by reading some marketing quotes. And we have the perfect quotes that you required for almost any kind of marketing situation you find yourself. Let’s go on a journey of marketing quotes together

Contents

• Marketing Quotes on Content Marketing
• List of Quotes on Creativity
• Marketing Quotes about Storytelling
• General Marketing Quotes

 

Marketing Quotes on Content Marketing

1. “Marketing is the act of announcing to the world that you are a rock star.” “Content Marketing is demonstrating to the world that you are a professional.”- Robert Rose
2. “Content is anything that adds value to the reader’s life,”- Avinash Kaushik
3. “Content is king, because it is through it that a website creates an online experience,”- Adam Audette
4. “Either write something worth reading or do something worth writing about,”- Benjamin Franklin
5. “Content is king, but distribution is queen, and she is the one who has to wear the pants.” – Jonathan Perelman
6. “Content does not reign as king, but rather as a president who is elected by the people whom it seeks to rule.” – Raheel Forooq
7. “If your content isn’t sparking a conversation, you’re doing something wrong”- Dan Roth
8. “Content is the building block of all digital marketing,”- Rebecca Lieb
9. “Content is king,”– Bill Gates
10. “You can’t sell anything if you can’t tell anything,”- Beth Comstock
11. “Content is fire, and social media is gasoline,”- Jay Baer
12. “Content is king, but engagement is queen, and the lady is in charge of the household!” Mari Smith

List of Quotes on Creativity

1. “In order to think creatively, we must be able to look at things from a different perspective than we are accustomed to.”-  George Kneller
2. “Not being afraid to fail is a crucial aspect of creativity,”- Edwin Land
3. “Whereas art is defined as creativity without strategy, advertising is defined as creativity combined with strategy.”- Richards, Jef L
4. “Creativity is intelligence having a good time.”- Albert Einstein
5. “The most accurate way to predict the future is to make it yourself.” Peter Drucker

Marketing Quotes about Storytelling

1. “Marketing is no longer about the things you make, but about the stories you tell,”- Seth Godin
2. “Your brand is a story that unfolds across all customer touch points,”- Jonah Sachs
3. “The key is to make your buyer the hero of the story, no matter what you tell him or her.”- Chris Brogan
4. “Make your customers the hero of your stories,”- Ann Handley

General Marketing Quotes

1. “Marketing and innovation are the only two functions that a business can perform.”- Milan Kundera
2. “Create something that 100 people adore, not something that a million people sort of like.”- Brian Chesky.
3. “If you can’t explain it to a six-year-old, you don’t understand it yourself,”- Albert Einstein
4. “Marketing is far too important to be left solely in the hands of the marketing team.”- David Packard
5. “The most effective marketing is marketing that doesn’t feel like marketing.”- Tom Fishburne
6. “People spend their money when and where they are happy,”– Walt Disney
7. “Don’t bother trying to find customers for your product. Find products that will appeal to your customers.”- Seth Godin
8. “Marketing’s job is never done.” It’s all about the concept of perpetual motion. Every day, we must strive to be more creative.”- Beth Comstock
9. “Offer to sell the problem you’ve solved. It’s not the product you produce.” – Anonymous
10. “Marketing is looking for ‘Mr. Right,’ but Sales is looking for ‘Mr. Right Now.'” – Anonymous
11. “Make your marketing so valuable that people will pay you to do it for them.”- Jay Baer

Integrated marketing ensures your message is consistent across all media. A consistent message across platforms increases the likelihood of your target audience taking the desired action. Integrated marketing helps optimize spending by allocating funds to the most effective approaches that produce the best results.

Integrated marketing ensures that your message is consistent across all channels.

Contents

• Transform Your Audience’s Media
• It adds Value
• Segmentation of Marketing

Transform Your Audience’s Media

A jewellery store might run a campaign about a young man proposing to his girlfriend with a diamond ring.

“Did she say yes?” can be captioned with a picture of a young man on his knees, proposing to his girlfriend. That can be a simple web address or a memorable #hashtag.

This type of campaign is designed to increase web traffic or social media followers. In addition, it shows how a product—in this case, jewelry—can have a lasting impact on people’s lives, which generates interest.

It adds Value

Some marketing campaigns focus on internal platforms like company websites or social media accounts. These campaigns may target only one or two external platforms. Outer platforms can include billboards and radio ads. With a good approach, you can multiply the money spent on external platforms.

The various channels reinforce the message and increase the likelihood of action by consumers. The unified marketing approach increases brand loyalty, consumer relationships, and profits by increasing sales. The best campaigns can be run with little or no external funding if the message is compelling enough to generate buzz.

Segmentation of Marketing

Advertising and marketing campaigns have more options thanks to technology. Online advertising includes social media campaigns as well as web ads. The most effective campaigns use a variety of media to reach a large audience. The demographics of those who read daily newspapers may be vastly different from those who use social media, and so on.

Call tracking measures how customers found your company. Phone calls can be tracked by marketing and sales teams using call tracking software. To optimize future marketing campaigns, you need to know what makes your phone ring.

We’ll cover the following:

• What is the significance of call tracking?
• Advantages of Call Tracking
• Working Operation of Call Tracking
• Who needs call tracking?
• How much does call tracking cost?

 

What is the significance of call tracking?

Call tracking allows businesses to learn more about who is calling and why.

By using call tracking software, businesses benefit by being able to tie inbound calls directly to the marketing channels and campaigns that the caller interacted with before dialling your phone number.

Advantages of Call Tracking

1. You can market smarter with call attribution

Call attribution gives marketers the data they need for call-related conversions to determine which sources are driving the most calls and the most qualified leads. This information can lead to better optimized and more targeted campaigns for marketers.

2. Call tracking improves customer experience

Call tracking isn’t just about knowing where your inbound calls are coming from; it’s also about knowing how those phone calls are handled. With so much competition and buyers expecting more from businesses, personalizing the customer experience is crucial to winning customers over. And many times, it begins with a phone call. Insights gained from call tracking and analytics can be used to improve customer experience and journey.

Working Operation of Call Tracking

Modern call tracking works using cookies and dynamic number insertion to track online activity and campaign level call tracking to assign each offline marketing piece its own tracking number. This number will forward to your main business line.

Local businesses can also track calls to their main line by setting up a tracking number. This all-encompassing tracking allows businesses to work toward a better overall picture of their marketing efforts and what’s driving leads.

Inbound phone calls can then be tracked by marketing channel and campaign. You’ll get call metadata as well as call source tracking.

Who needs call tracking?

Automobiles, marketing agencies, home service providers and even HIPAA-compliant industries can use call tracking. Call tracking software can help both large corporations tracking sales and marketing data and small businesses improving local SEO. Essentially any business that is running multiple campaigns and looking to see where their traffic and leads originated. Small companies with no website who get their business solely by word of mouth are probably the only category of business that does not need a call tracking platform to learn where their business came from-they can benefit the most from the “How did you hear about us?” method.

How much does call tracking cost?

The price of call tracking software varies greatly depending on your business needs and use cases. Costs vary from $30/month to several hundred dollars/month, depending on the plan.

Call tracking software, like other SaaS applications, requires a monthly subscription. It is important to note that while some call tracking providers do include phone numbers and monthly minutes in their initial fee, other providers do not and charge per phone number and per minute from the start.