How to Improve Email Marketing Efficiency

Are you effectively capturing email consent from customers and prospects? Is your marketing campaign targeting effectively? Is your team aware of how ISPs classify email senders as spammers? Do you maintain a clean list? These are important questions to ask if you rely on email to generate leads and revenue. Here are four suggestions to …

Everything You Need to Start Your 2022 Marketing Plan Today

Gary Vaynerchuk is one of the Internet’s most admired entrepreneurs and investors. He is known for his successful business ventures. He has written six books on business and marketing. His latest book is about EQ, business, and marketing. Leveraging emotional ingredients in business is the focus of the book “Twelve and a Half”. Businesses want …

Three costly customer experience blunders

To grasp great customer experience (CX), one must first grasp the pitfalls that prevent successful implementation. Because no initiative, even one from the C-suite, can fix the costly mistakes that keep your brand from meeting your customers’ expectations. Let’s take a look at the following three biggest CX mistakes to avoid. Focusing on Transactional rather …

How to Use Social Media in Email Marketing

Encourage your social media followers to join your email list Share your subscriber list on social media Use a referral marketing incentive strategy Use social media ads to retarget active email subscribers Run social media contests to build email lists Use targeted email or social media campaigns Addition of live social media feed in your …

Email marketing software that can assist you with list management

The ability to target the right people is an essential component of successful email marketing campaigns. This requires the use of effective list management strategies and segmentation tools. This combination ensures that you are sending emails to those who have indicated an interest in receiving them, while also ensuring that those who have indicated an …

5 Ways for Small Businesses to Provide Excellent Customer Service

As the adage goes, the customer is always right. And it’s true: whether you’re selling SEO services or cars, customer service is likely to be at the heart of your business. Therefore, providing superior customer service is an excellent way to distinguish you from the competition. While it is unlikely that you will have a …

Facebook Marketing Tips You Can Use in 2022

Facebook is one of the most popular social media platforms. Marketers can create their own pages and connect with potential customers and followers. Posts with valuable content, videos, and the classic organic post are the norm. Facebook also allows you to advertise your goods or services via paid ads. Keywords, interest signals, demographics, etc. can …