Gary Vaynerchuk is one of the Internet’s most admired entrepreneurs and investors. He is known for his successful business ventures. He has written six books on business and marketing. His latest book is about EQ, business, and marketing.
Leveraging emotional ingredients in business is the focus of the book “Twelve and a Half”. Businesses want to focus on many factors in order to succeed in 2022. But most of them seek quick profit and high website traffic. The Gary V. book is all about dealing with emotions like optimism, gratitude, and ambition.
How to Create a Marketing Plan?
Planning your company’s marketing strategy for the coming year should be easy. You must know exactly when to launch a new campaign or product. A yearly calendar will help you perfect your work while keeping an eye on your competitors.
So, can you just search on Google and plan in a day? Not really. To achieve your goals, you need a tight marketing strategy plan. It’s time to make a SMART move.
- You need to have SMART Goals
- Have a Content Marketing Strategy
- Priorities and challenges must be clearly defined
- It’s not all about more data every time
- Review of the Current Year
1. You need to have SMART Goals
Set your goals before you start marketing your products. SMART goals are specific, measurable, achievable, realistic, and time-bound goals that can help your business. Making your product known to your target audience should be your ultimate goal, not just high sales and revenue.
Using the SMART definition, create goals for how you will market your products. Combine it with some of Gary Vaynerchuk’s emotional aspects, and you have a recipe for success. You should read this blog as I discuss important factors that can help them achieve their marketing goals for the year.
2. Have a Content Marketing Strategy
Making a marketing plan without a content strategy is a mistake. A content calendar will help you plan your social media and website content. Never assume that mediocre posts and viral content can handle social media. This will not help, as businesses do not thrive like this. The content on your website and social media must reflect your company’s ethos and introduce the product. The calendar will help you post for a specific date.
3. Priorities and challenges must be clearly defined
Business priorities and challenges must be clearly defined. They must face challenges head-on while prioritizing what is more important. Meeting customer demands requires working on the right channels and strategies.
4. It’s not all about more data every time
According to a report, marketers used 75% more data sources in 2019 than in 2020. Despite this, only 33% of marketers are completely satisfied with their data use.
Despite all the available technology and tools, marketers are failing to make this number count. More is not always better, only relevant data counts. Marketers must know where their data comes from and if it is updated. Only current and relevant data can be used to create a successful campaign.
5. Review of the Current Year
Review your year’s work and what strategies and tactics worked for you. Sort out which industries a strategy has worked in. That strategy is always valid in that market. You must dig deep into the analytics to find data that will help you create a winning marketing strategy. Make time to plan for the future.
Marketing managers/executives can view all social media accounts, promotions, and affiliate/offline marketing used throughout the year. They had to think of any successful patterns to save. This can save a lot of time.