- Encourage your social media followers to join your email list
- Share your subscriber list on social media
- Use a referral marketing incentive strategy
- Use social media ads to retarget active email subscribers
- Run social media contests to build email lists
- Use targeted email or social media campaigns
- Addition of live social media feed in your emails
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Encourage your social media followers to join your email list
The ever-changing newsfeed algorithms make it difficult to reach and engage prospects on social media. As a result, you may lose followers and later struggle to regain them.
It’s also possible for a virus or bug to shut down your social media business page. Even if it happens rarely, you could lose your large, carefully-cultivated audience in an instant. How do you reconnect with all your social media followers?
To be safe, always invite your social media followers to sign up for your email list.
Encourage your social media followers to sign up for your email list. Email allows you to write more personalized messages for each subscriber.
Email also has a higher customer lifetime value than social media. So, to get the best of both worlds, consider combining social media and email marketing.
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Share your subscriber list on social media
Uploading your subscriber list to Facebook, Twitter, or LinkedIn allows you to put a face to an email address.
Begin following your subscribers on social media to learn their preferences and needs. Plus, engaging social media content will attract new followers and connect you with quality prospects.
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Use a referral marketing incentive strategy
Prospective customers respond better to reward-based marketing. Encourage your email subscribers to share your Facebook, Twitter, and LinkedIn pages with their friends and family to win prizes and discounts.
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Addition of live social media feed in your emails
One of the best ways to combine social media and emails is to include a live social media feed. Consider using third-party software like Zapier to easily embed Twitter and Instagram live feeds into your emails.
This allows you to quickly find the most recent tweets from a specific Twitter handle.
The feed is updated when a tweet is posted. If an email is sent on Tuesday evening, the live Twitter feed will retrieve the most recent tweet. So if a subscriber opens the email on Saturday, they will see the most recent tweet.
Subscribers can gain organic followers and engagement by clicking on the feeds.
Similarly, you can include a live Instagram feed in your email to attract new followers.
Instagram live feed solution can increase your Instagram account visibility. You can add a 33 or 44 image grid to show off your recent Instagram posts. Like the live Twitter feed, the Instagram feed will be updated in the email based on the subscribers’ open time.
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Use social media ads to retarget active email subscribers
One of the best ways to ensure multichannel marketing is to target prospects’ intent and interests.
Subscribers who open your emails can be retargeted via social media ads. This allows you to target only qualified prospects, making your strategy much more cost-effective.
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Run social media contests to build email lists
Your subscribers are no exception to the rule. Having a contest or giveaway is a great way to get more email subscribers.
Contestants can opt-in to receive promotional emails by providing their name and email address. Just keep in mind the GDPR guidelines when creating contest forms! Otherwise, you risk getting fined instead of growing your business.
A cross-channel Q&A could bring your email subscribers to your social media channels. You can ask a question in an email and ask for responses on Twitter or Facebook. The winner can be chosen at random. This encourages more people to enter and indirectly promotes your brand online.
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Use targeted email or social media campaigns
Exclusive campaigns can save your brand if nothing else works.
You can also send emails asking your subscribers to like your page or follow you on Twitter and Instagram.
If your email list is small, you can create social media posts encouraging followers to sign up. You can also combine both strategies to increase your followers and subscribers.