Globally, 3.6 billion people use social media, with each person spending an average of 2 hours and 22 minutes per day. And that’s how long your prospects are willing to listen, learn, and buy from you. Moreover, engagement and movement are natural. Users are used to seeing ads and brand content in the social media marketing landscape. It seems to be part of the experience now. Other forms of advertising can still be intrusive.
Whether you work with a social media agency in London or do it yourself, the end goal is to be found by your audience. Social media gives you complete control over both aspects and drives profitable brand recalls.
Here are five reasons why SMM is more important than ever.
- It is Affordable
- Targeted Traffic
- Brand Recognition and Awareness
- Audience Understanding and Engagement
- Improved SEO
It is Affordable
Social media is completely free to use. If you stick to an organic marketing model, relying solely on your content quality and consistency, you will build a loyal audience.
Facebook and Google Ads are the world’s highest ROI paid channels. Using social media, you can compete with the big sharks at a fraction of the cost. With a wide range of ad strategies, you can start small and gradually increase your conversion rate.
Not everyone will want or need to know about your product. Social media allows you to target your ideal customer and only market to them. Because you virtually reach your model prospects, this website traffic is highly targeted and ready to convert.
In short, every piece of content you post is a call to action. Also, social media ads allow you to target specific demographics such as age, gender, and location.
Brand Recognition and Awareness
A well-planned content strategy not only attracts but also identifies your audience with your brand. A well-executed brand conversation often generates widespread attention and appreciation. It also helps in bringing out the brand’s core message through content.
This promotes brand loyalty and recall. For example, a televised commercial can go viral when shared on social media. Like, share, and comment on your posts to gain more exposure and benefits for your brand.
Audience Understanding and Engagement
Social media is a powerful research tool. You can grab, analyze, and implement all of your customers’ interests, actions, opinions, and choices. This is similar to setting up a focus group for your products, but without the hassle.
Once you’ve found your tribe, social media allows you to listen and respond in real time. With two-way communication, you can improve your production and marketing efforts. Building a network of satisfied customers increases your reach through positive feedback and word-of-mouth.
SEO is the accumulation of all signals received by a search engine from various platforms. This includes your website, blog and social media. Due to redirected and concentrated traffic, a brand with strong authority on the internet and an audience that values its opinions is certain to rank higher.
Simply re-sharing your website’s content on social media can help you generate organic leads and, as a result, effortless SEO. Social media buttons enable your audience to share your content, further boosting your SERP. Additionally, Google and Bing now include tweets in their search results, providing you with another opportunity to be featured.
Time, tide, and social media change. The digital landscape is like a ticking clock. The sooner you learn to run with it, the better.
Social media marketing is a broad concept that can be broken down. Instead of overloading budgets with platform-specific strategies. Pick a site to start with. Then grow. Engage with your customers at their level.
From there, you can develop comprehensive strategies and expand to other networks. Incorporate a synergistic plan that relies on offline marketing. This can help establish a social media presence and increase conversion rates.
Finally, your social media marketing should lead to either your website or your local business. Prime them both to effectively use your platform’s ripples.