How to Keep Your Social Media Content Engaging

Making social media content is always fun, but it becomes tedious when you run out of ideas. But it happens to everyone, even long-time pros.

The next time you find yourself stumped on what to post on social media, don’t worry. There are numerous options for social media marketing content. Here are a few.

User-Generated Content

Your social media channels can benefit from user-generated content. Consumers trust user-generated content 2.4 times more than brand-created content, according to a Stackla survey.

You gain credibility by sharing user-generated content, and you get to post something on a day when you’re stuck for ideas. Of course, you must have the content owner’s permission before posting it.

Teasers

A new product or service is coming out in a few weeks or months. Tease the launch by posting teasers.

A simple blurb about your new offering is fine, but an image, or better yet, a video, can engage your followers even more.

Industry News

Whatever industry news comes out, your followers will want to hear about it. You can post a link to the news, then a one-liner (or more, if you’re feeling brave) expressing your views on the issue. You can be serious or clever.

Freebies!

There will never be a universe where people despise freebies.

That said, people love freebies, so give some away in a contest or a simple giveaway event. You can give away discounts or your products.

By giving away free stuff, you get to post something, increase engagement, and people will appreciate your generosity.

Welcome New Team Members

If someone has just joined your team, welcome them on your company’s social media accounts.

Your audience would love to meet the people who make your company tick, giving it a more human face.

Live streaming

This is why your audience needs live video. According to 99firms’ live streaming statistics, 80% of consumers would rather watch a live video than read a blog.

With live streaming, you can interact with your audience on a more personal level, as they can see your face and hear your voice.

Sharing of Funny Memes

The Internet is for memes, judging by the sheer number of funny memes online. Find funny memes and share them on social media. You can even make one using a meme generator.

Sharing of Quotes

Wait until you start looking up quotes online. There are quotes from almost anyone who was someone at some point in history.

While clever and even sarcastic quotes are fine, your audience will likely appreciate inspirational quotes more, especially given the current global pandemic.

These are some social media content ideas to use when you’re stuck for ideas. Once you get over your creative block, you can post them as usual. Reuse them as needed.