How to Select the Appropriate Digital Advertising Platforms for Your Business

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Print and TV are losing ground in both branding and direct response. Except for a few exceptions, people aren’t using the same media as they were 10 years ago.

Your marketing strategy should be reviewed at least once a year to maintain industry authority. Use the most efficient online digital ad platforms to reach the most people.

Let’s look at some online ad platforms and how to choose the best one for your marketing goals.

How to begin?

Are you familiar with your customer?

Choosing an online platform comes after knowing your target audience. Begin by allocating resources for extensive market research into your company’s current market position, customer response to industry marketing strategies, and competitor marketing strategies.

Market research can help you understand consumer behavior and create a digital marketing strategy that increases conversion rates.

If you don’t have the budget for extensive research, at least make sure your website has Google Analytics enabled.

What is the aim of your advertising?

Your ad campaign’s goal will help determine which ad channels to use. For example, if you want to increase brand awareness, you should use a visual platform like paid YouTube and retargeting banners. If you want a more immediate response, you’ll need paid search or social media exposure with a strong call to action.

Consider these online platforms:

  • Instagram Ads

Stories and feeds of Instagram users have ads. They need eye-catching ads with compelling graphics or videos that entice viewers to click on the link to learn more.

Instagram has one billion users, mostly young women (18-24). This ad platform is ideal for targeting young females.

  • Facebook Ads

Your business can be targeted and segmented on the timelines, feeds, and stories of all 2.2 billion Facebook users worldwide. Its platform allows you to target by demographics, interests, and geography. Facebook works well when you know your customers and their shopping habits.

  • Google Adwords

Paid search ads on Google can effectively promote your products and services because 93% of online users use Google to search. For increasing lead volume and conversion rates, it is one of the best platforms to use.

The Google Adwords platform is ideal for small businesses. Because Google Ads are text-based and direct visitors to your website, you won’t have to spend a lot of time or money on graphics.