Objective/Strategy and Timing Objectives/Strategy are the cake’s flour and email’s foundation. We send emails for many reasons: welcome, abandoned cart, discounts, reengagement, new content, newsletter, and so on. But it’s vital to understand your underlying goal. Why are we emailing? Does it help our audience? What are we trying to say? What are my email …
Monthly Archives: November 2021
Things to Note About Email Authentication Protocols: SPF, DKIM, and DMARC
Email marketing is vital to today’s business growth. Email is currently the most widely used marketing channel, with over 4 billion users worldwide. Because of COVID-19, consumers are using email more than ever. This is why over 60% of consumers prefer email communication with their favorite brands. These emails can only convert if they reach …
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How to Send a Shopify Newsletter
Many Shopify stores rely on email marketing. And one of the first buzzwords ecommerce entrepreneurs hear is ‘Shopify newsletter’. You may have felt pressured to send one even before opening your store or making any sales. And why do you need it? Worry not, here’s how to send a Shopify newsletter and best practices to …
16 Best Shopify Apps for 2021
PushOwl Web Push Notifications PushOwl lets you re-engage site visitors without email. Recover abandoned carts and alert for new products. You can also run instant shipping updates or flash sales. The messages go to the browser on the desktop or mobile. SEO Booster This app will help you rank higher in search engines and …
3 Newsletter Engagement Tips
What do you know about newsletter? Newsletter are a versatile marketing tool. They aid in product and sales promotion. They also help create natural client touchpoints. This direct access to customers’ inboxes makes email newsletters so effective. A newsletter has several moving parts to keep track of. Content is vital when promoting a new campaign, …