What do you know about newsletter? Newsletter are a versatile marketing tool. They aid in product and sales promotion. They also help create natural client touchpoints. This direct access to customers’ inboxes makes email newsletters so effective.
A newsletter has several moving parts to keep track of. Content is vital when promoting a new campaign, promoting your social media presence, or simply updating your email subscribers. But a good newsletter needs more than just text! It also needs to have engaging subject lines and CTAs.
Writing and sending a newsletter is a low-cost, high-impact marketing strategy.
Who should use them?
Any business, large or small, can use newsletters to market effectively.
Newsletters also have a high return on investment, which is good for small businesses. Per £1 spent on email marketing like newsletters, the Direct Marketing Association UK found £42 in revenue.
This is an impressive figure that is rising. Newsletters are here to stay as a marketing staple. So, your company should strive to create newsletters that meet your and your clients’ needs.
3 Newsletter Best Practices You Must Adopt
1. Make sure you choose the right newsletter software
Before you start any newsletter marketing campaign, make sure you have the right tools. This is where email newsletter software steps in. Email newsletter software are digital marketing leader with a variety of marketing tools available to help cultivate client relationships.
Businesses can create professional newsletters using email templates or by creating their own. From there, you can easily segment and personalize newsletter content to target specific audiences.
2. Create catchy newsletter subject lines
Your campaign’s subject line is the first thing your recipients see. A newsletter needs to be catchy, slick, and appealing.
To begin, keep your subject line short. Remember that depending on the device (mobile or desktop), your customer may only see a snippet. Effective subject lines start with the most vital information.
Try writing subject lines that are timely, personalized, and demonstrate the value of your newsletter. People’s inboxes are stuffed with unopened emails. Convincing subject lines are a must for yours to be read.
Aside from boosting open rates, subject lines should give readers a preview of the newsletter. Tempting your readers to open your email with a bait won’t help you build trust. (Your newsletter may end up in spam.)
A/B testing is an easy way to test your subject line.
3. Create a mobile-friendly newsletter
When testing emails, check how the newsletter looks on various screens. Making your content mobile friendly is very necessary for your newsletter.
Choosing a font that is not too small and is easy to read is another way to help mobile subscribers. Add mid-resolution photos, videos, or GIFs.
Long emails will only bog down your mobile subscribers. Instead, write short sentences with no more than two or three sentences per paragraph.
Of course, a good newsletter has a call to action, preferably a button. The same goes for mobile newsletters, but pay special attention to button placement. Leave some white space around the link to make it easier for mobile and tablet users to find.