It’s no secret that Facebook is the world’s largest social network. So much so that it could be a country! But it’s not always evident how to use Facebook to enhance engagement. We’ll show you the top nine Facebook algorithm hacks to boost your engagement and grow your business. The latest Facebook upgrade has once …
Monthly Archives: November 2021
7 Facebook Marketing Strategies for 2021
Facebook is one of the most popular social media platforms. Marketers can create their own pages and connect with potential customers and followers. Posts with valuable content, videos, and the classic organic post are the norm. Facebook also allows you to advertise your goods or services via paid ads. Keywords, interest signals, demographics, etc. can …
6 Types of Marketing Videos Your Website Visitors Will Love
Having a visually attractive and highly informational webpage is an essential tool for any business online that wants to make an impact nowadays. But if it’s to achieve its original goal, your page needs engaging and effective content to captivate new visitors on the spot – which might be a difficulty! Thanks to its variety …
Continue reading “6 Types of Marketing Videos Your Website Visitors Will Love”
The Top 10 Most Haunting Email Marketing Myths That Continue to Haunt You!
Almost every company uses email marketing in some way. However, email marketing is rife with myths and old wives’ tales. Here are 9 myths you may have heard of before. Some may be outdated, but others may still haunt you. “Sending bulk emails is too costly” This is a common objection. It’s not as expensive …
Continue reading “The Top 10 Most Haunting Email Marketing Myths That Continue to Haunt You!”
The Business Value of Cybersecurity
As more businesses move online, the potential for cybercrime has grown exponentially. As a business owner, you must take cybersecurity seriously. Many business owners are opting to hire dedicated staff with cybersecurity degrees and experience to help protect data. Here are some facts about cybersecurity and why it is vital for any business. What’s the …
Focus on Your Relationship When Engaging Customers
Imagine proposing on the first date. Or inviting them to meet your family? It’s out of order, but it’s often how we treat our customers. We deliver information and offers to our customers based on our relationship goals, not theirs. So treat customer marketing like a first date that turns into a long-term relationship. Unfortunately, …
Continue reading “Focus on Your Relationship When Engaging Customers”
How to Improve Your Branding Process
What is branding? What are the steps to success? This post will explain the branding process and the value of brand strategy. Conduction of Research First, you must conduct research. How is your business’s market? Who are your competitors? How does management see your firm? To find answers, you must look both inside and outside …
Email Validation for a Better Customer Experience
Email marketing is here to stay. It’s still a powerful way to reach your subscribers. While it is true that subject lines affect open rates, there are other factors to consider when sending emails. Email validation is essential for high-volume email campaigns. Your emails may inform your customers of new brand developments. They may also …
Continue reading “Email Validation for a Better Customer Experience”
Paid Email Programs: Extend Your Reach and Get More Leads
An integrated lead generation strategy should include paid email programs, or sponsored emails sent to high-quality targets. They broaden your reach, attract new customers, and build your database. Choosing a reputable paid email vendor and getting a good return on your investment are two potential pitfalls. Use your email programs wisely and avoid potential pitfalls. …
Continue reading “Paid Email Programs: Extend Your Reach and Get More Leads”
How to Nurture Existing Customers with Drip Campaigns
Many marketers understand the power of automated drip campaigns to move leads through the sales cycle. Successful marketers know that drip campaigns are the best way to nurture existing customers. Why? Smart marketers know that selling to existing customers is easier and cheaper than generating new leads. Isn’t it much simpler and more According to …
Continue reading “How to Nurture Existing Customers with Drip Campaigns”