Selling an experience, not just a product or service, is the motto of digital marketing companies. In digital marketing, social media isn’t a choice, it’s a requirement. For digital marketing to be successful, social media platforms are essential.
Big business goals can be easily achieved with effective social media marketing, so ignorance is not an option. If you want genuine user engagement, you must use the platform carefully. There are countless social media platforms, and managing promotion on each can be a daunting task. Few channels can deliver fast and consistent results.
Let’s see which social media ads are worth your time and money:
- Ads on Facebook
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Pinterest Ads
Ads on Facebook
With over 2 billion monthly users, Facebook is the world’s largest social media network. If your company is not on Facebook, you are missing out on nearly a quarter of the world’s population. Isn’t this scary?
Facebook advertising allows businesses to reach a global audience virtually. Ad campaigns vary in price, but posting engaging content or offers on your Facebook landing page can generate free leads. Keep testing interesting ads to see what works best.
The photo-sharing social media platform quickly became a popular marketing tool. Young people love the visually driven app, which can be an effective advertising platform. To promote your brand on this platform, you must use visual content. Poor quality stock photos will not be appreciated. Authentic, real, and appealing images attract the audience. Instagram advertising relies heavily on hashtags.
With over 330 million monthly users, Twitter is a powerful marketing tool. Brands can reach their target audience without paying, but paid ads add more value. Twitter is often associated with celebrities, but it can also be used for business. It can raise brand awareness and promote products and services globally.
LinkedIn, the official job-hunting and job-posting social media site, also helps generate leads. Sponsored content, InMail, and text ads are available for B2B businesses. LinkedIn provides high-quality leads.
Pinterest, like Instagram, is a visual platform, but favored by women. Ads with creative images make a great first impression. Hundreds of pins may be displayed at once, so your visual advertisement must be compelling to stand out. Keywords with hashtags help you reach more people.
You can do your own social media marketing. You can measure the results of your campaign by hiring a reputable digital marketing company. So pick your platform and digital marketing agency to get results.