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While nobody starts out thinking about the failure of their email marketing campaign, the truth of the matter still remains that it’s not as simple as for you sending an email to thousands of people.

Success takes real work, even with a simple idea — there are still steps you have to take in order to ensure you have your desired outcome. Having this goal in mind, here is a list of the dos and don’ts of a successful email marketing campaign.

 

1. (DOs) Determine who will be on the receiving end of your campaign

Before you get started on an email marketing campaign, you must determine your target. To this end, you will have to build an email list that will include people who have interest in your products or services. But the question is how do you get their email addresses to start with? The solution is very simple: just invite them to subscribe on your website, either by making use of a subscribe button throughout your site or you can get them with an exit-intent popup that will give them option prior to leaving a webpage.

 

2. (DOs) Set goals for yourself and your campaign

One of the first things you should do when you want to run a successful email marketing campaign is for you to set goals. Ask yourself questions like “what i want to achieve and how do i plan on doing it”. Some of the most common goals that you can use for an email marketing campaign are the following:
A. Attracting new subscribers: You can do this by simply letting people know about your business and the value you are offering, which will then bring about a relationship with them.

B. Increasing engagement: Regardless of the fact that you want to make a sale or promote any the services you offer, this goal focuses more on your viewers interacting with your website content, which includes any of your business information.

C. Providing value to existing customers and subscribers: What is that thing that you would like to offer to your loyal customers? Whatever it is, inform them!

D. Bringing inactive subscribers back into the fold: Have you ever noticed any decrease in traffic to your website? Inform your inactive subscribers of what you’ve been up to and let them know about any new services or products that you are offering.

 

3. (DOs) Use technology to your advantage

One of the best ways that you can create a successful email marketing campaign is for you to use technological tools that are available to your advantage. These tools, such as the analytics, templates, automation, software integration, and workflows (among others), will help you to send some promotional emails, target emails by demographic, segment for your audience, schedule updates, and quick respond to your customers, all of which are the basis to have a successful campaign.

 

4. (DON’T) Bombard your readers

While the process of following up on your initial email will show you are invested in your business and your subscribers, you sending too many emails will just turn your readers off and they won’t have interest to what you have to offer and that will ensure your all the mailings you send them end up in their spam folders.

A good way for you to plan the number of emails that you send is to wait for 3 days after sending the initial one. Once that is done, you can for wait 3 weeks before you can send another one unless your reader answers with some specific questions, in which case, you should respond immediately.

 

5. (DON’T) Overuse images

It is a common knowledge that majority of the emails that people open are on mobile devices, and because of data usage limits, many people will just disable images on their phones.

Additionally, images most times take a long time to load, and you will not want your reader’s initial interest to just wane as they wait. So, you can add a couple of images, but just make sure that your message gets across in text form.

 

6. (DON’T) forget to add a call to action

A call to action can be just as simple as taping on a link that will lead to your website or just filling out a subscription form for simply for future content on your site.

No matter how compelling, great, or engaging your email is, if you do not add an actionable link it can lead to failure. After all, just a single email is not enough for your readers to see everything you have to offer.

Here Are 5 Top Reasons on the importance of email marketing and how they can help your business:  

1. Staying in Contact With Your Audience

Emails have the ability of keeping your customers informed. Consumers can of check their email when it is convenient for them. It will give them a feeling that you have them in mind. This email can be very simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been on here in this recent weeks.” Those that have signed up to your email list already have made a commitment to receive these notes. So they will likely enjoy these emails (as long as they have something worth reading) and it will boost the engagement with your customers.  

2. Increasing Brand Awareness

Social media isn’t the only platform that helps to promote a company’s brand awareness. Possessing a prospect or customer’s email address only means this one thing : and that is they have showed a level of interest in your business. Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top on their mind, it now depends on your relationship with them.  

3. Reaching Customers in Real-Time

According to Litmus company’s survey, 54% of all emails were opened on customers mobile device. This is significant and should come into play when you are planning any marketing strategy. Many and more consumers are using their mobile devices to access not only their emails but all other types of media and information. Not only that, if you have well-designed emails it’ll produce higher conversion rates on mobile than any other medium.  

4. Everyone (Almost) Make Use of Email

A “Hubspot” research and survey confirmed that about 91% of consumers make use email. That alone should be enough to convince you to make good use and also explore the tool. Unless your industry are accounting for the remaining 9% (hint: it doesn’t), email offers an incredible opportunity to help you to reach customers. Not only that you can provide your consumers with new products, discounts, specials, and more, but they can also share and forward those emails to anyone they’d choose to. A good email marketing strategy is to encourage customers to share the tabled offers as much as possible. Remember brand awareness? The Email business is very big especially in the B2B world as it one of the most prominent form of communication for about 73% businesses.  

5. It’s Affordable

Yes, we know you have been waiting for us to address this one. You can actually get to a large number of consumers for just some less pennies per message. The cost per (possible) conversion is very low with email marketing, It is hard to believe that every company will not participate, or engage more often. Email marketing services like the “SendGrid” will only cost you $0.0006 cents per message at their Platinum Marketing Email level.

The Mail Chimp allows you to send up to 12,000 emails a month just for free. They also have offers for larger monthly plans for businesses that are growing bigger with up to 600,000 subscribers and also high volume sender plans for anything over that. Another email marketing company, is the “Vertical Response“, they give free email offers free email marketing up to 4,000 emails in a month and up to 1,000 email contacts. They also offer higher-volume senders subscription services. According to “Shout It Out” Designs, your company would spend need for per year about 152 hours to manage the campaign at a 15,000 email database. This would include drafting, writing, sending, scheduling, etc. of the emails, also including answering any questions about what the company offers, and the database maintenance: deleting and adding members, updating information and other tasks.

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What is Cold Email

A cold email is an unsolicited e-mail that is sent without any prior contact or notice and without intention of spam. It is also regarded as the equivalent of cold calling in email form. Cold emailing is a form of email marketing and it is different from regular, transactional and warm emailing.

How to Write Cold Email

Here are some of the proven ways to write a cold email.

Step 1: Edit the “from” line

It may come to you as a surprise that editing the “from” line is written as a separate step in this section. It simply shows the message recipients who exactly sent them the email. it is a part that fuly affects their first impression. What follows is that they would decide whether they open the message and read it or whether they would put it in the trash and forget about it.

Step 2: Write a very intriguing subject line

The second step here is to write a very captivating subject line. A cold email subject line could be seen as the key that opens the door to our message. Our prospects form their first impression of us while they are reading the subject line.

A cold email subject line could be seen as the key that unlocks the door to our message. Our prospective clients would form their first impression of us while the are reading the subject line.

Step 3: Propose some value in your pitch

Here comes the part where you would tell the message receiver what you want from them, or in other words, the so-called business pitch.

Step 4: End your cold email with a call-to-action

At this point, you are almost done. You just need to write a call to action (CTA) that would convince your prospects to do what you ultimately want them to do with your cold email.  Anything you’re ready to take care of. Any action you want them to perform in the end. Keep it simple and straightforward.

Step 5: Polish your cold email signature

And here we come to the last but not least, the often and widely ignored signature. The signature is a fully-fledged part of our message and we cannot afford to ignore it. It should tell our addressee who we are and where they can find more information about us and/or about our company.

Is Cold Emailing Effective?

There is no specific answer to this because there are bad cold email and good cold email and this is what determines if your Cold email would be effective . While bad cold email annoys and frustrates the reader and make them trash the email before getting your CTA a good cold email can add value and, eventually, get the reader to follow up with your CTA and generate revenue.

Effective cold email’s shares several characteristics an some of them are: 

1. They are based on data-driven consumer research.

2. They are Tailored to recipients.

3. They are focused on delivering value to the user.

As a supplement to several inbound methods, cold email supports highly targeted account-based marketing campaigns that can also help scale growth with larger efforts that depend on automation. 

Extracting Email Addresses For Cold Emailing

This is a simple task. Simple visit google.com

1. If you want to extract yahoo email addresses with the name Sam on Facebook. Type: site:facebook.com @yahoo.com Sam on google search.
2. If you wish to extract say gmail addresses from twitter.com, simple type: site:twitter.com @gmail.com Linda
3. Location can be used in place of names such as: site:instagram.com @gmail.com New York

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