Automated Email Update Method

Automated emails to update quarterly

There are not many automated emails that needs update of multiple times a year. (After all, there are now so many different ways to say, “Your order has been confirmed.”) However, there are just a few campaigns where it is apropos.

Seasonally-relevant content

Based on the research for this article, not much of the companies seem to have added seasonal content to their automated emails, but some larger retailers have definitely partaken.

While you are updating your automated emails with the seasonal flair is not a necessity, it is a good touch and it could bring more traffic to your store since the graphics now cleverly imply you have got seasonally-relevant products to sell.

Static recommendations

It is great if you can also include recommended products in your emails to cross-sell, especially if those your recommendations are automatically inserted into the email based on the personalization or on the relevant segmentation to the specific customer.

But there might be a scenario also where you will want to push or to promote a specific product to everyone. Here, for example, is a static recommendation for the products from Thrive Market in their welcome email. They are making use of the opportunity to promote best sellers here those products are not deep linked, they are part of one graphic only that is linked to the best sellers product page.

There are number of reasons why you might want to feature static recommendations. Maybe it is something that is making sense for the season, maybe it is a new product you want every of your customer to know about, or maybe it is a case where you are way too overstocked on a product and you want to make one last push to move all of that inventory.

Whatever the case may be, you will want to update those your static recommendations to make sure that they are relevant and because, eventually, your repeat customers will just start to ignore them as they are seeing them over and over again. (That happens thanks to something that is called ad blindness, and it is why we all learned to ignore the banner ads on websites.)

Automated emails to update when something changes only

For the rest of your automated emails, there is no pressing calendar that is needed for an update. Sure, it would be great to give them a look on a semi regular basis, but it note that does not have to top the priority list.

But you will just definitely have to update whenever something changes.

New branding

If you have to change your logo, your color scheme, you change your slogan, your company’s name, or you change anything else with your branding, you just need to remember updating your automated emails. Here is an example of Walmart’s order confirmation email through out the years. The branding is always updated as the logo and the design aesthetic evolve. (The copy barely changes but in the most recent version of it, it is moved to the bottom side of the email to fit the more modern, the white space heavy design aesthetic.)

How Often Your Automated Emails Should Be Updated

The “Set it and forget it” is a standard pitch for automated emails. You should set up your welcome series, cart abandonment recovery series, order confirmations and your shipment notifications—and that is all. Then your email provider will handle them, automatically, and you can now move on to other things.

It is an alluring proposition, for sure: All those emails, that are out there making you money, without even a single bit of additional effort just from you.

But… maybe that is not just the best plan.

It is easy to just neglect your automated emails; you have got so many other things to do in managing your business and, for truth to be told, they are just sending themselves and they are making you money.

Still, looking at it, it is worthwhile to evaluate, refresh, and to update those emails regularly. After all, the automated emails are a big marketing opportunity for you. Even the transactional emails, like the shipping confirmations or the password requests, can pull marketing duty. It is an email interaction that is between your brand and a customer, one that should probably contain your logo and your color scheme, your writing style and your voice, also a link to your website. That is marketing.

And it is a quality marketing. The Automated, transactional emails have an extreme high open rates, with the welcome messages, the back-in-stock alerts, and the cart abandonment notifications often tripling the open rate of the broadcast emails. They also have some fantastic conversion rates, again still doubling or even tripling broadcast emails.

Having an impressive numbers like that, they certainly warrant at least a little of attention. The question here is: How much? Fortunately, the demands are not that excessive. You do not need to start updating your automated emails weekly, monthly, or even in many cases yearly. Even those giant corporations with their entire divisions dedicated to email marketing are not usually tinkering that frequently.

Here are just three time frames to update your automated emails, as well as some strategies also that you can employ to help maximize the value of those emails.

Automated emails to update annually
Once a year is a very nice
, manageable timeframe to give a refresh to some of your automated emails. Here are the emails that would be beneficial from having the yearly update.

1. Birthday and anniversary emails

It is very good business if you can automatically send a happy birthday or a customer anniversary message (and perhaps you can also send a coupon or freebie) to your customers. It is even better business if you can send a different happy birthday or a customer anniversary message year after year.

You can check out what the StitchFix does with its birthday emails. By updating your messages year-after-year, they are insuring that a loyal, a longtime customer is getting something very different on every birthday. The question is will everyone notice? No. Will the people or the recipients who do notice admire (even subconsciously) that on-brand attention to detail? Absolutely.

2. Via: Email Design / Mail Charts / Mailup.

Emails with clever or a memorable copy
Quite a little automated emails will be dry when you are delivering necessary order information, account details, or “ when your card is expired” email nudges, there is not so much room for cleverness.

But some of your automated emails will still showcase your voice in a memorable way, like, saying a win-back email that is featuring an irresistible guilt trip from a puppy.

3. Via: Mail Bakery.

These are the emails where a refresh once a year can do you some good. You just want to avoid a scenario where a customer will get the same clever email that had worked on them once but now makes them to go, “Sooo… if you still make the same joke a year later, it won’t be funny.”

Marketing Strategies That Fuels Business Growth

1. Build a great lead magnet.

What are the problem that consumers are facing in your niche? What is the reason why you got into business in the first place? You need to ask yourself these questions before you start building out your lead magnet. It is better for you to identify the problem or the pain points at the outset, the better you will actually be when addressing that with a solution in your lead magnet.

Another question is what type of lead magnet should you build? It could either be an ebook, a cheat sheet, checklist, or a video and others. Of course, it is not just only about the lead magnet. You will need to have a squeeze page that comes with sizzling sales copy to get your customers to drop into your funnel. But it all begins with a great lead magnet. The better your lead magnet, the more effective you will be at reaching your audience.

2. Using Facebook ads with re-targeting.

One amongst the most powerful methods that you can use to market just about anything you choose these days are the Facebook ads. With the Facebook, you can reach a very specific audience and this can be done very easily. You can target by interest, by age, by relationships status, by geographic location, and so much much more.

But the trick to getting great results is not just about click traffic. You’ll need to focus on the conversions and the re-targeting through your pixels. If you do not know how to install the Facebook Pixel on your site, then you need to learn how to do this right now. Even if you are not running Facebook ads, you can still build your audience with a pixel.

The Pixels track everyone that have come to your site, and you can start building custom audiences around them. For an example, if you are posting a content about “how to learn driving a semi-truck, and you are tracking your visitors with the pixels, you can now market the truck driving certification to those people who have already shown their interest in that particular thing already because they have visited that specific page. And your conversions will now skyrocket.

3. Use LinkedIn the right way.

Do you have a Linkedln account? Do you have a video on your profile in LinkedIn? Are you aware that you can add one easily? You can take the time to introduce yourself and your business here. You can link that to your profile description. This is a very easy way to market your business passively, and when you have done it right, it can lead to shocking results.

If you have many connections on the LinkedIn and you are not really posting on the platform, you should start immediately. You can reach much audience, especially when your posts and it goes viral. This is a great place that you can convey the entrepreneurial journey. Talk about your challenges and then you tell stories. The more effective your stories are, the larger will be your potential reach when you go viral.

You can reach out to other businesses also and you can collaborate with people of like-mind entrepreneurs on the LinkedIn. It is a “great go-to” resource for all business and so many people overlook this.

4. Create an affiliate program.

Most people do not understand the power that affiliate marketing has. Affiliates can give you a massive fuel for growth. But for you to approach the right partners is not always that easy. You need to have a good conversion if you really want the bigger affiliate to take you seriously.

I have found that you want to navigate the affiliate minefield it can be tricky. You need to be persistence and it takes a true grit to make it through. Most of us will get discouraged after experiencing a few setbacks, but you can not allow emotions to get the better of you and get in the way when it comes to affiliate. You need to build an affiliate program and start reaching out to potential affiliate who can be of assistance to you.

5. Use Email Marketing Sequences

The part of any good sales funnel is for sure an email marketing sequence. These are automated messages that will go out to your users once they subscribe to your list. Use your email sequence to build and to keep a relationship with your subscriber. Be authentic, be real and transparent. And convey your journey.

When you are sending broadcasts, split test. You should split test everything, in fact, You never can tell, who knows what is going to be the most effective until you start pulling the trigger and really test it out. This will help you to understand your audience responds to better, making you to become a better communicator, and better able to sell to your customers.

5 Marketing Strategies That Enhances Business Growth

However, identifying the right strategies to enable you market your business is often likened to the rocket science. How can you deliver your message to the right audience and do it very effectively? How can you boost your visibility and also increase sales while sustaining a profit with a converting offer? In our today’s world, with so much vying for our attention from the social media, to the search engine optimization, even to blogging and pay-per-click advertising, it is easy to see why most people are ready to even pull their hair out.

What are the best marketing strategies that you can use?

Most businesses are mainly faced with a conundrum. There is a clear need for an increase in visibility to drastically improve the sales. But in order for you to get more visibility, your business have to spend more money. When you found out that the well runs dry, what are you supposed to do?

There is obviously no clear answer to that question that can cover all situations. But there are things that you can do today, right now, even on a “shoestring budget“, to reach more customers without breaking the bank. However, it all boils down to the time. If you don’t have the money, you should better have the time so you can put in the sweat equity.

There are 5 go-to strategies that you can use of, to market any business online.

1. Use social media.

You simply can not ignore the social media. That is where all the so-called magic is happening right now. Some people’s business have been built solely on the backs of the social media. At first it can be intimidating. Sure. But as you keep on building the momentum, you will find your posting on the social media get easier and easier over time.

Of course, it is possible you could also hire a social media manager that is if you have the money to burn. But if you do not have such, just be yourself. Be authentic. Post what comes to your thoughts. Post your products also. Post any interesting thing that you find relevant and useful that could help your audience either to learn more about you and what you do(your business), or about the industry that you a re in.

2. Create Video Tutorials.

One amongst the most effective ways for you to get the word out on your business is to start creating video tutorials. You need to teach people something useful. Walk them through it. Help hold their hands. A “Step-by-step” tutorials are all the rage. The better you become at this, and the more value you will provide, the quicker for you to start boosting your visibility, and ultimately, your sales.

Today, it is noted that YouTube is the second largest search engine that is in the world behind Google. Whenever anybody wants to learn something visually, they just head straight there. You might have likely done it yourself countless times. So you can just ask yourself what you could teach in your business that would be helpful to consumers solve some pain point? Think!

3. Start blogging now.

Sure, you could begin a blog now. If you do not have a blog for your business, then you’ll need to create and start one immediately. But you do not just have to only blog on your own blog. Most people are finding blogging mundane cos they lack the visibility. The truth remains that your blog might turn to be like a barren desert unless you know what you are doing.

But this is not just about you posting your ideas on your own blog. You should begin an authority blogging. Make use of platforms like the Medium to post content. Answer questions on the Quora and the Reddit. Or you can even get out there onto the LinkedIn’s publishing platform. These are all authority domains that anybody can start posting on, which already have massive audiences, giving you instant and an immediate reach right now.

4. Understanding Search Engine Optimization.

This is an area of marketing that is very vital. But it is also an area that many people are “deathly frightened by”. Yes, SEO can be very frightening. But also it can be powerful. And when you master how to leverage it and you learn SEO the right way, the sky will be your limit.

5. Leverage Influencers.

Do you want to get the word out there and also boost your visibility on the social media without taking years to build the audience? Then all you should be thinking is certainly leverage influencers. But now the key is to find the right influencer. You do not have to go with influencers with large numbers of followers like millions of followers. You could just opt for a micro-influencers with just tens of thousands or even a hundred thousand followers will do.

The trick? You need to find the right influencer in your niche so that you are targeting the right audience. It is not just about the spreading of your message. It is about spreading your message straight to the right consumer base. If you can properly do this, then you can likely reach a sizable audience for not much money invested when you are thinking about the potential profit it can return. If your sales systems and your products are in place, then this will make sense.

Easy Steps on How To Create a Facebook Marketing Strategy

Let’s take a look at some of the ideas to help you build a solid Facebook strategy to help you make the most of your Page.

1. Define your audience

To engage your audience effectively, you have to understand who you are talking to first. You need to know who your target audience are by asking yourself these questions:

How old are your target followers?
What kind of jobs do they have?
What are their challenges?
Where do they live?
How and when do they use Facebook?

Of course, it is also very important to understand the general demographics of the Facebook users. Then, once you have gotten a sense of who the actually people using the platform and how that is connected to your target customer, you can then take a look at your Facebook Audience Insights.

Facebook Audience Insights user demographics

Making use of Facebook’s free, built-in Audience Insights tool these will help you to drill down into the “nitty-gritty” details about your potential customers. You can make use of it to find information on things like:

Relationship status
Facebook usage
Past purchasing activity

After all, if you do not have any idea of who you are trying to reach, then you are unlikely to ever reach them.

2. Set goals

For your brand, what does success look like? Sure, it can be really tempting to look at the Likes as the ultimate measure of your achievement, but if they are not part of a broader marketing plan, those likes you see are not much of anything. Sometimes they are even called a vanity metric.

A strong goal that is tied to your business objectives is very essential if you are creating an effective Facebook marketing strategy. Every business need to have different goals, but each should be focused on actions that will impact their bottom line.

This may include:

Generating leads
Increasing the conversions on your website
Improving your customer service

Once you have decided what you need to achieve, you should map out specific, measurable ways for you to get there. You should make use of a recognized goal-setting framework like SMART goals or the OKR goal framework.
Every of your post, every comment, every of your ad been created on Facebook should ultimately be in service of your set goals. To keep yourself on track, it is a good idea for you to create a Facebook mission statement for your brand.

3. Plan Your Content Mix

You have your target audience. You also know your goals. Now it is the time to craft those posts.

To determine the right mix of content takes trial and error, but a good and adviceable to use the “80-20 Rule”: this simply means using 80% of your posts to inform, to educate and to entertain, and the rest other 20% for promoting your brand.

Yea that is right: not every post should be about the greatness of your company. That post will get old fast, just like a new boyfriend talking about Bitcoin through out your entire birthday dinner.

Instead, you should aim at providing value and building relationships with your followers. Give them content that they will enjoy and give them content regularly, and they will be more open-minded to listening about your products and your services when you do, then you can bring them up 20% of the time.

Another option that will help to guide your content mix is the social media rule of the thirds. Under this school of thought, one third of the content you post should share ideas and stories, and one third of the content you post should involve personal interactions with your followers and the rest of your content can be for the promotion of your business.

4. Optimize Your Page for Engagement

Whatever be your goal for Facebook marketing, it will be tough for you to achieve it if no one knows about your Facebook Page exists.

That is why it is very important to (a) first get people to your Page and( b) compelling them to interact once they get to your page.

Expert Tip: Give a little extra uniqueness and love to your Facebook Page cover image. This is very important as it is the first thing people will see when they visit your Page, so it better your page look good!

One easiest way to help people quickly find your Facebook Business Page is through the cross-promotion. You can help people who are interacting with you already on other platforms to find you on Facebook by simply linking to your Page in your email signature and the newsletter, and also incorporating Facebook Like and the share buttons on your website or your blog.

For you to get those views, Likes and the Follows rolling in is a little less scientific: you have got to start creating highly shareable content. Posts that are very valuable and also entertaining will (hopefully!) inspire your followers to start sharing with their friends.

Guaranteed Tips To Create E-Newsletters That Gets a Open and Read

Whether you are building your brand awareness, you are generating leads or making direct sales, there are two ways for you to sell your products and services to your e-newsletter subscribers. One of it is to place a small online ads in the regular issues. These ads that you place are usually a hundred words or so in length and they include a link to a page on your site where the subscriber can read and then place an order for the product. The other one is for you to send stand-alone email messages to your subscribers, again for you to promote a specific product and a link to your site.

When you are reading a free newsletter (as opposed to one they have paid for), people spend not much time on it before deleting it. Therefore, it is advised that you use a quick-reading format designed to allow subscribers so they can read it online as soon as they open it.

In this format, the e-newsletter has five to seven short articles, each have just a few paragraph long. They can read every article in less than a minute, so it not take more than seven minutes for them to read the whole issue, it is advised against having just a headline and just a one-line description of the article, having a link to the full text of the article. That will force your subscribers to tap to read your articles. Make it easy for them.

1.Think yourself to be a conduit. Your job is simply to pass useful information along to the people who can make use of it.

2. Pay dear attention to questions, to problems and also ideas that come up when you are doing your work or interacting with customers.

3. Distill the lesson/ lessons into a tip that you can share easily with your network via the email, the snail mail or even in simple conversation.

4. Endeavor to state the problem or the situation as an introduction to your tip. You need to distill it down to its essence.

5. Then you need to give the solution. Make sure that you give them a couple of action and also steps to take. Readers must especially love something that they can use right away.

6. You need to describe the result or the benefit of making use of these solutions to provide some incentive to act. If there are tools that can be used to measure the results, you need to give them a link to websites offering these tools.

7. Include tips that the reader can make use of without doing any work: phrases they are able to use like the verbatim, the boilerplate clauses, the checklists, forms and so on.

8. List websites and other resources where your readers can go and get more information.

9. Know that your reader is smarter than you think. Even while you are educating or your are informing, never try talking down to them. And never you think that they won’t notice when you have not done your homework.

10. Note that your reader prefers stories to lists of facts. You will not find it hard for you to hold on to their attention by putting plenty of “human interest” angles into your written article.

Three Account Based Marketing Trends To Follow

This is a trend that is perfectly in step with times. The Account Based Marketing (ABM) is fast becoming one among the dominant forms of marketing today, and with a very good reason; in this age where the marketing is ever present, the mass marketing efforts are counted as less effective than the individual marketing that is targeted at specific potential customers. Viewing from an individually tailored marketing efforts, messages can be more targeted and avoiding some of the stigma from the marketing saturation in today’s world.

While ABM is recently trend in marketing, within the ABM walls there are also some trends. With this in mind, here are 3 of the ABM trends that are taking place.

1. Multichannel Presence in ABM

Historically, ABM has focused more on a one to one interactions with leads in the form of the “in person meetings“, and connections at the trade shows. But a recent study of Gartner showed that only 17% of the typical B2B buyer’s time goes toward meetings with the suppliers.

For you to get around this, the ABM marketers are now leaning more on a multichannel approach to be of help them in the lead engagement. This includes various platforms such as the LinkedIn and Twitter, as well as other social media platform. It also displays more off of live chat that is baked into a company’s website, and the usual suspects such as the text messages, the email and calls (Zoom calls for just now, mostly).

It is studied that through a multichannel approach, ABM can get this one on one time with prospects even if the traditional methods have been reduced by the typical lead.

2. Sales Teams Are Driving ABM

The line that is drawn between sales and the ABM is a natural small one since the ABM is an effective link that is between the two separate parts of the process of buying that is the sales and marketing. Since the division between sales and ABM is so small, sales teams are now starting to take a more active role toward the ABM account selection.

This trend is making more sense since sales teams already are aware of which prospects should be targeted. For these sales teams to work effectively with marketing on the ABM campaigns that facilitate the closing of the sale is a really huge asset in the sales process. It also helps marketers to show value, since the efforts of ABM are more easily tied to sales results. The sales team will still take the credit, of course, but marketing can point to ABM’s role in the sale easily.

3. Quantity is a Primary Metric for The Performance of ABM

While alignment of ABM with sales is helping marketers display the impact of their efforts, overall the metrics of ABM success is still revolving around volume. The B2B marketing executives are now overwhelmingly making use of quantity as an indicator of ABM success.

Specifically, the net new accounts engaged, also the number of qualified accounts, the account engagement score and the pipeline velocity are some ways that marketers show ABM effectiveness in this time

The focus on quantity is currently putting extra emphasis on the B2B data providers so that the ABM gets a wider pool of potential targets to help generate these volumes. Good B2B providers of data are the fuel that is driving many of ABM success efforts, since it is these providers that are generating the means to engage across various different channels and reaching prospects more easily as a result of an accurate contact information.

7 Tips on How You Can Write a Cold Email

There are different types of cold emailing tactics and strategies on the internet. Here we have the best tips we have gathered for you to use in writing a cold email:

1. Focus on The Prospect

It is pretty nice to talk about yourself and your company you know also, discussing all the good things you feel or think. However, this can hurt the chances of getting a good response from your prospects.

There is a fine line between the introduction of yourself and the spitting out of your spiel to someone you just met. You must keep in mind that these people may not know about you. So, if you do not offer them anything of value, they may not care about replying.

Now, the best thing for you to do is introduce yourself politely and be brief. After that, you can then focus the spotlight mainly on them. Tell them how they can benefit from your products or services, how it can make their brand or life better. Make them feel that you are genuine about helping them.

2. Be Slow but Sure

I know that it is very tempting to just schedule a meeting with your receiver. I mean, that is the whole reason why you are sending a cold sales email. But before you do this, ponder on these words: “Slow and steady wins the race.” And you have to agree with this.
So make sure to take it slow. Talk to your prospect like you are meeting someone for the first time in person. No need to rush it!

3. Craft a Winning Subject Line

The cold email subject line is very much important as the email body. They would not bother to read your message if your subject line did not catch their interest.
You can make use of some cold email sample as a guide, but make sure you test it yourself.

Put this in mind that you won’t be getting a response if they did not even click on your email. So, make your subject line very unique, personal, and interesting.

4. Research About Your Prospects

Before you start reaching out to anyone, make sure that you have done your research. You don’t want to start making your conversation awkward by mistaking them for the opposite gender or calling them a name that is not theirs.

Take note that everyone on your list can be converted into a profitable customer. But if they realize that you didn’t put any effort into collecting their information, they may just quickly press the delete button without considering to read your entire message.

5. Personalize Cold Email Prospecting

Let us say you have succeeded in creating a cold call email template, it would not be as effective as you do not use personalization strategies. And this is not just about “[Insert First Name]” the type of personalization. You have to do better than that!

In the previous tip, you were told about doing enough research on your prospect. Now is the perfect time to make use of the information you’ve collected to your advantage.

6. Offer Value

You should be excited about your offer because it’s good. But, no matter how it is beneficial and people do not realize its value for them, then your company will not go anywhere. You should make your prospects aware of the value and possibilities that your product or service has to put on the table.

Now, the challenge is for you to give them a reason for change. You should be able to convince them that changing is better than staying stagnant.

7. Respect Your Prospects

It is frustrating when you don’t get a response. Some if your prospect may even give you one good response and then they’ll decide to be cold at you again. Well, that happens!

If you do not get a reply, that does not mean you should immediately do a follow up email right away. You need to give them some space to think about it because when you do, they are less likely to ignore your offer.

4 Tasks That You Can Engage in To Save Your Email Marketing Campaigns

1. Talk to Your Customers

Marketing always was and will always be about the customers, there is no way this fact can be denied. There are countless ways of connecting with your customers these days, content marketing and social media being a few of them, but email is usually the major one out of all that plays on the more personal level. And there is nothing that is more dissatisfying than seeing a corporate email that is only bent on selling something to you.

When you are sending a new campaign:

1. Always salute your customers by their first name, which means that you need to find a way to get their name as well. It brings a nice and a personal touch.
2. Don’t over drag the email for long and the only you do is try and sell something at the end. You need to bring something of value to the table.
3. You need to give them a good initiative so they can continue reading the email at the top, rather than the bottom.

2. Optimize the Email Experience

The mobile experience can now make provision for just as many features and the possibilities as a full blown desktop computer, with this in mind, the mobile devices usage for business and personal needs has dramatically increased over the last few years, even months. And with that in mind, we need to be very sure we’re catering for our mobile users the same way we are to desktop users.

The mobile device is going to require a good responsive email design usually that can naturally adapt to the wants of the mobile device. The impact that responsive emails have in terms of open rates, and the conversion rates, is very huge to miss out on.

3. Test What Works

In development, programmers do carry out test for their applications to check against common errors and the performance optimization, now in email we can also use testing to test what can work best for us and our subscribers, including the titles we choose to have, the email design, and the overall email experience we provide. It is so easy to get started.

The testing you do allows you to compare and contrast different kinds of elements of your email campaigns to view how they can impact your subscribers’ reactions to them. You can develop a hypothesis about what you have calculated will occur, and then you formulate a test and find out what has really happened.

4. Email Campaign Frequency

The last task on our list right now is actually less a task, but it is more of a reminder to those people who are eager to start building their email list as quick as possible. It’s much easy to get carried away with having access to so much people at any time of your desire, and sometimes we may feel that when we send out a few emails a week it is going to increase our conversion rates significantly, this is not true at all. Before you start sending your mail you should tailor out your strategy. Either you want to be sending your mail weekly or twice a month. It is possible you can do a survey to get your subscribers view. Most times twice a month is enough to capture the attention of your customers and your to be customers.
Note: Frequent mailing is not advisable, it may bore your subscribers.


Making your email marketing campaign successful (Dos and Don’t)

Is Email Marketing Dead? Statistics Say: Not a Chance.

While nobody starts out thinking about the failure of their email marketing campaign, the truth of the matter still remains that it’s not as simple as for you sending an email to thousands of people.

Success takes real work, even with a simple idea — there are still steps you have to take in order to ensure you have your desired outcome. Having this goal in mind, here is a list of the dos and don’ts of a successful email marketing campaign.


1. (DOs) Determine who will be on the receiving end of your campaign

Before you get started on an email marketing campaign, you must determine your target. To this end, you will have to build an email list that will include people who have interest in your products or services. But the question is how do you get their email addresses to start with? The solution is very simple: just invite them to subscribe on your website, either by making use of a subscribe button throughout your site or you can get them with an exit-intent popup that will give them option prior to leaving a webpage.


2. (DOs) Set goals for yourself and your campaign

One of the first things you should do when you want to run a successful email marketing campaign is for you to set goals. Ask yourself questions like “what i want to achieve and how do i plan on doing it”. Some of the most common goals that you can use for an email marketing campaign are the following:
A. Attracting new subscribers: You can do this by simply letting people know about your business and the value you are offering, which will then bring about a relationship with them.

B. Increasing engagement: Regardless of the fact that you want to make a sale or promote any the services you offer, this goal focuses more on your viewers interacting with your website content, which includes any of your business information.

C. Providing value to existing customers and subscribers: What is that thing that you would like to offer to your loyal customers? Whatever it is, inform them!

D. Bringing inactive subscribers back into the fold: Have you ever noticed any decrease in traffic to your website? Inform your inactive subscribers of what you’ve been up to and let them know about any new services or products that you are offering.


3. (DOs) Use technology to your advantage

One of the best ways that you can create a successful email marketing campaign is for you to use technological tools that are available to your advantage. These tools, such as the analytics, templates, automation, software integration, and workflows (among others), will help you to send some promotional emails, target emails by demographic, segment for your audience, schedule updates, and quick respond to your customers, all of which are the basis to have a successful campaign.


4. (DON’T) Bombard your readers

While the process of following up on your initial email will show you are invested in your business and your subscribers, you sending too many emails will just turn your readers off and they won’t have interest to what you have to offer and that will ensure your all the mailings you send them end up in their spam folders.

A good way for you to plan the number of emails that you send is to wait for 3 days after sending the initial one. Once that is done, you can for wait 3 weeks before you can send another one unless your reader answers with some specific questions, in which case, you should respond immediately.


5. (DON’T) Overuse images

It is a common knowledge that majority of the emails that people open are on mobile devices, and because of data usage limits, many people will just disable images on their phones.

Additionally, images most times take a long time to load, and you will not want your reader’s initial interest to just wane as they wait. So, you can add a couple of images, but just make sure that your message gets across in text form.


6. (DON’T) forget to add a call to action

A call to action can be just as simple as taping on a link that will lead to your website or just filling out a subscription form for simply for future content on your site.

No matter how compelling, great, or engaging your email is, if you do not add an actionable link it can lead to failure. After all, just a single email is not enough for your readers to see everything you have to offer.