How to Choose the Right Sales Automation Platform

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The acquisition of software with the appropriate set of tools is critical for the success of your company’s employees. The platform must be scalable, but it must not become bloated and cumbersome in the process.

In sales automation software, businesses should look for the following features: robust datasets, robust outreach capabilities, streamlined usability, and outstanding user support. Not all sales automation (SA) platforms are created equal, however. A separate CRM may be required for some, while others may have an unappetizing user interface.

A list of the top five SA platforms available today and an explanation of what each one offers have been compiled to help you sort through the jargon and find a SA platform that works for your company. Let’s check it out.

  1. Growbots

With the help of AI and machine learning, Growbots is able to generate a large number of qualified leads for sales teams. When you enter your company information into Growbots’ self-updating database, the AI algorithm generates a list of potential customers who are most likely to be interested in your product. Email bounce rates can be reduced by as much as 10% by using Growbots’ data, which can be verified as accurate.

Additionally, Growbots’ AI system is well-suited for reaching out to potential clients and partners. In order to spend more time talking to hot leads rather than potential customers, it can manage acquisition campaigns without the need for human intervention.

The company’s email system performs a variety of functions, some of which include the sending of follow-up communications, the rescheduling of emails that receive “out of office” replies, and the organization of inboxes in a manner that is most conducive to productivity and sales.


Because of the importance of social media in today’s business landscape, also gives sales representatives the ability to integrate their sales processes with popular social media platforms like Facebook, Twitter, and LinkedIn.

Having a name like Outreach requires a platform that excels in this area. This one worked out. It’s easy to create efficient workflows with the well-organized and streamlined interface. As a result, working with Outreach is a joy because all of a company’s sequences and metrics are presented in a visually appealing and easily digestible manner.

Outreach excels at data management, but there is no internal database of prospect information that brands can use to generate new leads.

  1. ZoomInfo

Over the last 15 years, this SA service has accumulated more than 223 million professional profiles of individuals. They have also accumulated more than 10 million business profiles. ZoomInfo utilize a combination of third-party integrations, a large user base, and proprietary technologies. In addition, this service has a large user base. As a result, ZoomInfo’s navigational elements and information are logically arranged, accessible, and presented in an unremarkable user interface. ZoomInfo’s platform allows businesses to conduct audits of their current customer information with Salesforce integration, preventing the use of outdated information that could cost a brand a sale.

ZoomInfo, on the other hand, falls short because it does not offer any useful tools to its users. It is necessary for brands to either handle this process themselves or use a third-party tool.

  1. Salesloft

Businesses can use Salesloft to improve their sales and customer service. They take advantage of powerful call and email tracking tools and a beautifully designed user interface. Unique to Salesloft are the systems that allow sales representatives to create templates. These templates can be shared with colleagues, execute call lists automatically and track email response rates.

In addition, Salesloft has a powerful analytics system that provides businesses with real-time actionable insights that help them improve their productivity and increase their conversion rate. In spite of its extensive sales and workflow features, Salesloft doesn’t generate a lot of new customers.

  1. DiscoverOrg

Cloud-based sales automation software DiscoverOrg has a huge amount of human-verified data. In order to determine if contacting a company is worthwhile, DiscoverOrg’s 250+ researchers update their data every 60 days. And they provide rich company profiles, which include detailed organizational charts for various departments. They also provide a comprehensive list of technologies currently employed by a brand.

DiscoverOrg provides businesses with access to a wide range of data from various departments.


Growbots is the only platform that appears to cover all aspects of sales automation. For tech companies to find and cultivate new customers, sales automation is becoming increasingly important. The time may have come for an upgrade if you are still using outdated methods. There are numerous ways in which these tools can help alleviate some of your burden and expand your reach.