Email Validation for a Better Customer Experience

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Email marketing is here to stay. It’s still a powerful way to reach your subscribers. While it is true that subject lines affect open rates, there are other factors to consider when sending emails.

Email validation is essential for high-volume email campaigns. Your emails may inform your customers of new brand developments.

They may also be used to alleviate customer concerns and enhance customer service. But how do you avoid jeopardizing your brand? You get this when you email a list of subscribers without verifying its accuracy.

Email validation is a must-do routine to ensure that your messages delivered to validate your email addresses. It ensures sender reputation, email deliverability, and campaign effectiveness.

You may not have considered it, but every message you send costs money, no matter how small, so sending a message to a fake email address wastes money. You can get email addresses by asking people to fill out sign-up forms, but this method is not always reliable.

Incorrect email addresses can be entered. Someone can give you a false address, or in the age of bots, a malicious email address. It doesn’t matter how you get a malicious or fake email address; what matters is that your subscriber lists aren’t tainted.

Email validation

A target audience is essential for any marketing campaign. From an email marketer’s perspective, the audience is the subscribers to your lists.

Your marketing campaigns will fail if your lists are of poor quality. The quality is determined by the audience data you gather early on.

You must collect valid email addresses. Email validation is the process of verifying the authenticity and validity of email entries in your sign-up form or database.

A basic email validation check can determine if an email address meets the required formatting standards for an authentic email. Email validation can also verify that an email box matching an address has been registered with the receiving domain.

Here are some practical ways to improve customer experience with email validation.

1. Supply chain

While you have many options for communicating with contractors and other third parties, email remains one of the most cost-effective and efficient. The supply chain is vital to customer satisfaction.

The timely delivery of raw materials determines customer satisfaction. The competition has seized control of the market, and a dissatisfied customer is unlikely to return.

You can easily communicate with your suppliers when the need to stock up arises if you have their correct email addresses. It costs money and time to send the wrong message to a supplier.

If you receive the wrong material because you sent an email to the wrong address, you are responsible for the return shipping costs and for the materials’ safety. You’ve lost customers due to bad service, and you’re paying for inefficiency that email validation could have prevented.

2. Addressing customers’ pain points

Customers can review your product in various ways, and negative reviews can harm your brand’s reputation. You can respond to these reviews online, but it’s best to deal with the issue one-on-one.

Email is ideal for this. But how do you do this without your customers’ email addresses?

Customers expect immediate responses to their issues, and having their email addresses helps. Assuaging their feelings prevents them from influencing other customers.

If you validate your subscriber lists via email, you may save money on acquiring new customers, as it costs five times more to acquire a new customer than to retain an existing one.

Conclusion

Aside from the customer experience, Simple Mail Transfer Protocol servers and internet service providers servers usually monitor email bounces. Poor bouncing results can harm your company’s reputation.

This impacts your processes and ultimately your customers. The good news is that you can outsource this task to reputable email validation service providers who use various email validation tools.

With email validation, you can avoid sending messages to non-existent or fake addresses. You want real, active email recipients.

Paid Email Programs: Extend Your Reach and Get More Leads

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An integrated lead generation strategy should include paid email programs, or sponsored emails sent to high-quality targets. They broaden your reach, attract new customers, and build your database.

Choosing a reputable paid email vendor and getting a good return on your investment are two potential pitfalls. Use your email programs wisely and avoid potential pitfalls.

Gain Trust

First, consider which industry publications are known for timely news and insightful commentary. See if they offer sponsored email programs. They probably have an organic list that speaks directly to your audience if you send emails through a well-respected organization in your space. This means that your audience already trusts you and may even look forward to your emails. So your affiliation validates you.

Targeted Sends

Most companies that offer paid email programs allow you to target subscribers by:

  • Target audience: Target by title, industry, and other factors.
  • Topics: What interests your audience? Many vendors allow you to target based on previous lead engagement.
  • Region: In a geo-targeted campaign, have your vendor segment by region.

As you write copy for your paid email program, keep in mind that recipients may not know who you are, so branding and clarity are critical. Strive for bold visuals, a clear call-to-action, and concise copy.

Selection of Vendor

When choosing a paid email vendor, many factors must be considered. Choose a reputable vendor. People will associate you with spam if you choose a spammy company.

Here are some steps to avoid this snare:

  • Look at a vendor’s media kit: most vendors have one online. Take a look at the kit to find out more about the lists.
  • Call: Discuss program details, success metrics, and payment. Plus, building a relationship makes negotiating easier.
  • Ask about data replenishment: How big is the vendor’s database and how often is it updated? Do they regularly clean their database to ensure their list still wants to hear from them? Keep an eye on a vendor’s new name percentage.
  • Determine pricing model: Some vendors charge per lead, others charge per thousand individual sends (or CPM).
  • Negotiate: Be very specific about your metrics and goals. Negotiate with vendors based on results.

Keeping Costs Low

Paid email programs can be costly, but there are alternatives. Consider a cost-sharing arrangement with a reliable partner. If you co-created content, you could find a vendor with a database that both partners use. If you plan to share leads, make sure your landing pages say so.

Consider swaps. You may be working with a vendor who shares your target demographic. What if you send them an email and they send you one? Trading often reduces costs.

Important Tips Before and After Sending

When you’re ready to send after negotiating with your vendor, keep in mind:

  • Have a plan B. If you expected 500 new leads but only received 200, make a plan to fill the void.
  • Don’t be afraid to reuse content. Even when sending to the same database, only a small percentage of recipients actually download/read the asset. It’s okay to send the same email twice, but not the same asset.
  • No dupes. Especially if you’re using a vendor with a similar database, you want to avoid duplicate sends. Use a service like Optizmo to avoid duplicates. Send Optizmo your list and your vendor’s list, and get one list back.
  • Get a makeup drop. Sometimes your send doesn’t go as planned. Demand that the vendor resend your email.
  • Re-evaluate: Re-evaluate your program after a few months—your results may have changed.

How to Nurture Existing Customers with Drip Campaigns

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Many marketers understand the power of automated drip campaigns to move leads through the sales cycle. Successful marketers know that drip campaigns are the best way to nurture existing customers.

Why?

Smart marketers know that selling to existing customers is easier and cheaper than generating new leads. Isn’t it much simpler and more According to Marketing Metrics, the likelihood of selling to a new prospect is 5-20%, while selling to an existing customer is 60-70%.

That’s simple math, and it starts with onboarding new customers.

Of course, successful customer drip campaigns begin with a content marketing strategy that guides and directs your efforts. Starting with a strategy allows you to create drip campaigns that target specific customers’ needs and interests.

Let’s look at how to create a drip campaign for existing customers.

Begin With the End in Mind

Set expectations early on and add value from the start of what should be a long and valuable relationship.

1. Email

A well-written welcome email should give customers exactly what they want, plus something extra as a “thank you” for joining. You can then provide links to supporting content or educational resources such as white papers or ebooks. Adding contact information for support isn’t always necessary. A discount on future purchases is another way to welcome and thank new customers. Not to mention the value of simply providing useful content.

2. Blogs

Welcome emails also help new customers discover your blog. Send new clients a link to a relevant blog post. This blog post should contain links to related posts. Evergreen blog posts are important because they can help current and potential customers in multiple ways. A great evergreen post can drive years of valuable traffic to your site via SEO and email nurture programs.

3. Segment and Set Rules

Content segmentation allows you to target specific audiences. Set up rules and triggers in your marketing automation platform to deliver relevant content to your customers based on their viewing and searching habits. Relevant content can help close a sale.

Provide solutions and thought leadership

You can use drip campaigns to promote useful content that positions you as a thought leader. Planned nurtures build trust and deepen relationships. Here are some helpful hints.

1. Don’t Sell

Create helpful drip campaigns that educate and inform your customers on topics, industry issues, and solutions to their problems. By providing useful information, you reinforce the value of your relationship and increase the likelihood of a repeat purchase.

2. Important Blog Posts

Knowledge is really power. Giving customers links to helpful blog posts is one of the simplest ways to help them succeed. In the eyes of the customer, you have given them a gift, not a post. A simple link gives your customers access to a free gift that helps them and builds brand loyalty.

3. Unique Content

Offering exclusive client content kills two birds with one stone by leveraging two powerful influence tools: scarcity and reciprocity. Exclusive content is more likely to be opened. The fact that it is exclusive implies high value. Ego-boosting content also helps. You made them feel special and valued by giving them exclusive content. This special offer can increase the likelihood of new purchases or return visits from your customers.

It’s A New Dawn, It’s A New Day, and Your Email’s Feeling Good

They help build rapport, trust, and confidence with your customers. Here are four examples of proven emails that show your customer you care.

1. Anniversary Emails

Anniversaries and other milestones are great ways to increase engagement. The key to successful anniversary emails is to focus on the customer, not your company, product, or service. When done right, anniversary emails make customers feel valued and part of the family.

2. Industry-Related Event Reminders

Event reminders are thoughtful, useful, and a low-cost way to build relationships. They give your customers useful information and show them you consider them part of a larger family. Even if they don’t attend, the thought counts.

3. Holiday Emails

Most holiday emails seem to be celebrating Spam Day. Great holiday emails know how to connect emotionally with the holiday spirit. Don’t make your email a sales pitch. Make it unique to your customers’ tastes by segmenting. Holiday emails should be about the spirit of the holiday, not commercialization.

4. Client Newsletters

Like magicians, most newsletters are bad, uninteresting, and intrusive. But the best are simply amazing. You can find many great newsletter examples online. Here are three good starting points:

  1. Your subject line is vital in your newsletter. The subject often determines whether or not a recipient opens it. Don’t underestimate the power of a good subject line!
  2. Only 10% of your newsletter should be an offer or company specific.
  3. Make your opt-out simple or your content will look spammy.

In conclusion

Remember that keeping existing customers is far cheaper than acquiring new ones, so don’t “fake it until you make it” with customer drip campaigns.

Your success depends on genuine content. Anything less will irritate your customers and make them think your content is all junk. Clients will likely do the same for you if you shorten content.

4 Essential Email Ingredients

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Objective/Strategy and Timing

Objectives/Strategy are the cake’s flour and email’s foundation. We send emails for many reasons: welcome, abandoned cart, discounts, reengagement, new content, newsletter, and so on. But it’s vital to understand your underlying goal. Why are we emailing? Does it help our audience? What are we trying to say? What are my email goals? Taking the time to reflect on your email strategy and execution makes all the difference in creating the perfect email recipe.

Make sure you have an appealing design

Design is like sugar—delicious and necessary for a cake’s appeal. We all love a nice email. When you open your inbox and click on an email, a beautiful email template with compelling call-to-action buttons, imagery, and fonts appears. Presentation is everything (especially when crafting a well-crafted email).

Content

Content is the cake’s baking powder. It raises the email’s potential. Without it, your email will not compel your audience to download, purchase, or reengage. Content is key to conveying your main point.

Persuasion and Segmentation

This is the glue that holds your idea together. Like red velvet cake versus chocolate or vanilla cake, you must consider your audience’s wants and needs at that time. Your audience will appreciate you taking the time to understand their needs and build a personal relationship with them. Build on it with your data. Here are some questions to ponder:

  • Do they need to see this email? Do I need to segment my audience?
  • Will my audience understand the message? Then how will they react?
  • How do you personalize the email?
  • How do you populate personalized content like first and last name?

This is a basic framework for creating great emails. Above all, ensure your email matches your brand and message. And keep practicing your email marketing recipes!

Things to Note About Email Authentication Protocols: SPF, DKIM, and DMARC

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Email marketing is vital to today’s business growth. Email is currently the most widely used marketing channel, with over 4 billion users worldwide.

Because of COVID-19, consumers are using email more than ever. This is why over 60% of consumers prefer email communication with their favorite brands.

These emails can only convert if they reach the intended recipients. Your ROI will be significantly reduced if your emails frequently bounce or end up in the spam folder.

You need a foolproof authentication strategy to ensure your emails reach your recipients every time. Learn about email authentication and how it can benefit your business.

A reminder about email deliverability and why it matters.

Email Deliverability

Email deliverability is a metric that measures how likely your email is to reach the subscriber’s inbox. Marketers value this metric because only emails that reach the inbox are opened.

Email deliverability is affected by measurable factors such as:

  • Reputation: A trustworthy domain will have fewer blocklists and spam folders.
  • Email content: ISPs look for spam-like content, unusual headers, and suspicious links in emails.
  • Authentication: SPF, DKIM, and DMARC protocols determine the authenticity of your domain and email content. We’ll get into these protocols later.

Why do you need to care about email deliverability?

Marketers frequently argue that email deliverability is irrelevant: once sent, who cares what the recipient does with it?

Wrong! This way of thinking can stifle your company’s growth.

Why prioritizing email deliverability is critical

  1. Email deliverability strengthens your brand’s reputation with email service providers (ESPs).
  2. High email deliverability companies saw a 4400% return on investment last year.
  3. Email acquires 40% more customers than Facebook and Twitter.
  4. Email deliverability can improve customer experience and loyalty.

If you don’t know how to authenticate your email, let’s start with the definition.

Email Authentication

Before sending email content through an ESP, you must verify your domain and email addresses. An email is authenticated when it passes this verification step.

Previously, businesses could buy email lists and spam random people, resulting in massive spam cases.

Anti-spam organizations and major corporations like the Anti-Spam Research Group (ASRG) and Yahoo collaborated to develop email authentication protocols.

So they created several authentication methods to protect users and businesses.

Methods of Email Authentication

The standard SMTP server only receives and sends emails without authentication. So these SMTP servers require extra authentication to ensure mail security.

The Internet Engineering Task Force (IETF) introduced email protocols to prevent spam in the early days of the internet.

We now have the following email authentication methods thanks to their hard work:

1. SPF

Authenticate the sender’s IP address and domain with SPF (Sender Policy Framework).

The SPF record contains DNS TXT records linked to a domain (or range of addresses belonging to the same network).

SPF was the first widely recognized email authentication protocol, created in the early 2000s.

Without valid SPF records, email senders are often subjected to secondary authentication. Most of them end up in spam.

Aside from spoofing and other malicious email activity, SPF authentication does not provide complete protection. When changing ISPs, you must update the records.

2. DKIM

DKIM (DomainKeys Identified Mail) uses OpenDKIM to generate encrypted tokens required for recipient server validation.

A public and a private encryption key are used to determine whether the original content was changed during transmission.

The private key is only accessible by the domain owner and acts as a unique signature for outgoing messages.

Although DKIM is a more secure protocol than SPF, they both work well to protect the sender and receiver. Consider them an email authentication ‘two-factor verification’.

3. DMARC

This is a process that verifies the message source and generates reports about its compliance with rules.

DMARC works with SPF or DKIM to process requests. Notify the server what to do if the source domain is not authenticated. The DNS record for DMARC actions is p-actions:

  • p=none — Nothing happens.
  • p=reject — rejects mail that fails authentication (SPF or DKIM).
  • p=quarantine — the receiving server marks the unverified email as spam.
  • v — receiving server DMARC check

DMARC can also send feedback records containing authentication status information to your preferred email address. This data helps you monitor your domain and prevent spoofing.

Why Always Begin with Authentication

Why should your company spend time and resources verifying your domain and email? Lets take a look at some points below

1. Stops phishing

Your company’s emails pass through SMTP servers before reaching the recipient. But malicious actors can attack these servers. Setting up a fake SMTP server to review and test your email campaigns is one option.

Unfortunately, phishers can use advanced mail servers to bypass standard checks.

However, if you verify your email, you will be protected.

2. Stops scammers

Scammers can use your company’s name to defraud customers or spread false news.

According to the FBI’s Internet Crime Complaint Center (IC3), over $4.2 billion was lost due to online fraud. Just the reported cases!

But how can you protect consumers?

Only email service providers authenticate users. You should also make your PTR record available to the mail provider.

So that incoming emails that don’t match your PTR record (and encryption keys) don’t reach your customers’ inboxes.

3. Improves brand reputation

Email authentication validates your brand’s domain name and email address, establishing trustworthiness. With DMARC authentication, your customers won’t get phishing emails from you. So they will trust your brand.

Because every business relies on reputation to increase sales, you must authenticate your email.

4. Sets apart your brand

According to Oberlo, 90% of marketers use email. These figures show fierce competition for consumers’ inboxes — and you don’t want to be spammed.

Thus, email authentication can set your brand apart from the crowd and enhance your reputation.

5. Enhances email delivery

Deliverability is the key.

Email authentication protocols ensure that your messages reach their intended recipients. Also, ISPs and inbox providers collect data on email engagement and delivery, which they use to calculate brand reputation and domain score.

How to Send a Shopify Newsletter

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Many Shopify stores rely on email marketing. And one of the first buzzwords ecommerce entrepreneurs hear is ‘Shopify newsletter’. You may have felt pressured to send one even before opening your store or making any sales. And why do you need it?

Worry not, here’s how to send a Shopify newsletter and best practices to follow.

Shopify Newsletter Campaigns

A Shopify newsletter is a regular email marketing campaign sent to a large number of email subscribers. It’s a constant effort to connect with current and potential customers.

A Shopify newsletter usually contains blog posts, company updates, and lifestyle images to inspire and promote a brand. It can also promote offers or contests to keep subscribers engaged and increase sales.

You need to know that an email newsletter is totally different from

  • transactional emails, unique to each customer
  • automated emails (e.g. welcome, abandoned cart, win back, and birthday emails)
  • promotional emails aimed solely at immediate conversions.

You’d normally plan a weekly or monthly newsletter to remind people about your Shopify store and encourage them to return.

For example, you want to include current ecommerce content and information that aligns with your current marketing goals. And it’s not like a welcome series where everyone gets the same emails.

Every subscriber should receive a different sequence of newsletters depending on when they sign up. Just like a newspaper subscription, they start receiving your next newsletter after signing up.

What is the importance of Email Marketing to every Shopify Store?

The use of email in ecommerce marketing is crucial. The main advantages:

  • It allows direct contact with subscribers and customers.
  • No platform or organization controls it, so you don’t have to pay for views or clicks. Email has a high return on investment (ROI) of $44 for every dollar spent.
  • People accept email marketing (especially with GDPR, where they must explicitly opt in) and thus have a more positive attitude towards it. Ads and retargeting are often viewed as intrusive and obnoxious.
  • Personalized and relevant email campaigns add value to the customer experience.

How to Send a Shopify Newsletter

The process of sending a Shopify newsletter is similar to any other manual campaign.

1. Get email subscribers with a signup form

First, build your Shopify mailing list with newsletter sign-up forms and popups.

Sending newsletters or other promotional emails requires consent.

Having their email addresses for transactional purposes does not imply consent to email marketing. And don’t buy emails! In short, it’s a bad idea for your online store and email reputation.

People usually agree to receive marketing emails if they receive value in return. To get an email address, you expect deals and discounts. Exclusive content, quizzes, and a members-only area on your site can also entice casual visitors to sign up.

2. Contact list management

Subscribers appear in the Customers tab in Shopify and in your CRM (like Sendinblue, for example).

Now you can create segments based on interests or location to target with Shopify newsletters.

3. Design your newsletter

You can reuse the newsletter template and only change the content because it is a continuous campaign.

Include your logo, brand colors, social media links, CTA, and unsubscribe link.

4. Send and track your performance

Email metrics like open and click rates help you improve. Finding the sweet spot requires constant monitoring of your email subscribers’ responses to different content, sending times, etc.

16 Best Shopify Apps for 2021

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PushOwl Web Push Notifications

PushOwl lets you re-engage site visitors without email. Recover abandoned carts and alert for new products. You can also run instant shipping updates or flash sales. The messages go to the browser on the desktop or mobile.

SEO Booster

This app will help you rank higher in search engines and get more clicks. With SEO, you can increase organic traffic and reduce ad spend. Aside from product descriptions, SEO Booster helps with broken links and page speed. Bulk edits and automations save time and effort.

GDPR and Cookie Management

This Shopify app collects cookie consent via a customizable popup or bar and manages it per GDPR. Visitors can also access their data and request deletion. The GDPR compliance is required if selling in the EU.

Transcy Translation & Currency Switcher

Customers prefer shopping in their native language if you sell internationally. Seeing prices in their preferred currency also helps them compare and decide. For example, Transcy can translate reviews, banners and images with text based on the visitor’s location. Your home page also has a switch where visitors can actively choose how to view the site.

Instant Search and Filter

This app helps users find content on your website more quickly. That’s vital if you don’t want frustrated customers to defect. Product recommendations and upsells and cross-sells are included in the app’s functionality.

Kiwi Size Chart & Recommender

The Kiwi Shopify app recommends the best fit for a customer’s measurements. This increases conversions and decreases returns. You can tailor the size charts to your products and brand.

Instagram Shop by SNPT

This Shopify app turns your Instagram content into shoppable galleries. This adds visual appeal and social proof. This app can also track influencer sales.

Nitro Lookbook

Lookbooks allow you to show customers how to wear or use your products. This increases conversion rates by making the products’ benefits more visible. Nitro is a Shopify app that allows you to create lookbooks and tag shoppable products.

Quizify Quiz Builder

Quizzes are a great way to convert casual visitors into customers. Inquire about the customer’s needs using an app like Quizify. It’s entertaining and helps dispel any product doubts. Your marketing can be fine-tuned as well.

Bulk Discounts Now

The average order value increases with bulk discounts, tiered pricing, and cart upsells. Apply quantity breaks to specific items or your entire store with Bulk Discount Now. On your product pages, it also displays a discount table for your customers.

Variants Option Product Option

This Shopify app will help you offer customizable products. This template allows for many customization options such as price add-ons and multiple choice. From prescription glasses to personalized gifts, tailored clothing to pizza, making custom products easy to order can increase sales.

Recipe Kit

Recipes are a must if you sell food on Shopify. They inspire new product uses and help convert hesitant customers. For your product pages or blog, the Recipe Kit app creates SEO-friendly, shoppable recipe cards. You’ll get more traffic, brand recognition, and sales.

Wishlist Plus

Wishlist Plus is a Shopify app that lets you add wishlists to your store. Without registering, users can save items they like. The app syncs with your CRM to retarget visitors via email or Facebook ads.

Experiences App

Use an event booking app like Experiences to add events, classes, workshops, and bookings to your Shopify store. It has a customizable booking widget, event management dashboard, and participant reminders. It’s simple to expand your product line and engage your audience.

DataFeedWatch

DataFeedWatch is a leading feed marketing solution that helps merchants, agencies, and enterprises succeed on ecommerce channels. Businesses can use this tool to transform product data and meet the needs of over 2,000 shopping channels.

DataFeedWatch gives merchants the tools they need to improve their eCommerce campaigns’ visibility and ROI on Google, Facebook, Amazon, and other shopping platforms. It’s a simple solution for anyone looking to save time while still beating the competition.

Bold Subscriptions

Subscriptions are fantastic for ecommerce. They keep customers and generate revenue. Bold Subscriptions will help you bill recurring payments if your products allow it. It has many control options for customers and allows both subscription and one-time purchases.

3 Newsletter Engagement Tips

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What do you know about newsletter? Newsletter are a versatile marketing tool. They aid in product and sales promotion. They also help create natural client touchpoints. This direct access to customers’ inboxes makes email newsletters so effective.

A newsletter has several moving parts to keep track of. Content is vital when promoting a new campaign, promoting your social media presence, or simply updating your email subscribers. But a good newsletter needs more than just text! It also needs to have engaging subject lines and CTAs.

Writing and sending a newsletter is a low-cost, high-impact marketing strategy.

Who should use them?

Any business, large or small, can use newsletters to market effectively.

Newsletters also have a high return on investment, which is good for small businesses. Per £1 spent on email marketing like newsletters, the Direct Marketing Association UK found £42 in revenue.

This is an impressive figure that is rising. Newsletters are here to stay as a marketing staple. So, your company should strive to create newsletters that meet your and your clients’ needs.

3 Newsletter Best Practices You Must Adopt

1. Make sure you choose the right newsletter software

Before you start any newsletter marketing campaign, make sure you have the right tools. This is where email newsletter software steps in. Email newsletter software are digital marketing leader with a variety of marketing tools available to help cultivate client relationships.

Businesses can create professional newsletters using email templates or by creating their own. From there, you can easily segment and personalize newsletter content to target specific audiences.

2. Create catchy newsletter subject lines

Your campaign’s subject line is the first thing your recipients see. A newsletter needs to be catchy, slick, and appealing.

To begin, keep your subject line short. Remember that depending on the device (mobile or desktop), your customer may only see a snippet. Effective subject lines start with the most vital information.

Try writing subject lines that are timely, personalized, and demonstrate the value of your newsletter. People’s inboxes are stuffed with unopened emails. Convincing subject lines are a must for yours to be read.

Aside from boosting open rates, subject lines should give readers a preview of the newsletter. Tempting your readers to open your email with a bait won’t help you build trust. (Your newsletter may end up in spam.)

A/B testing is an easy way to test your subject line.

3. Create a mobile-friendly newsletter

When testing emails, check how the newsletter looks on various screens. Making your content mobile friendly is very necessary for your newsletter.

Choosing a font that is not too small and is easy to read is another way to help mobile subscribers. Add mid-resolution photos, videos, or GIFs.

Long emails will only bog down your mobile subscribers. Instead, write short sentences with no more than two or three sentences per paragraph.

Of course, a good newsletter has a call to action, preferably a button. The same goes for mobile newsletters, but pay special attention to button placement. Leave some white space around the link to make it easier for mobile and tablet users to find.

Why Email Scrubbing is a Must?

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Email scrubbing helps you keep a working mailing list. Let’s say your list has a lot of dead links or uninterested subscribers who are no longer interested in your company’s offerings. In that case, they concern a bigger issue– email deliverability.

What is Email List Scrubbing?

Scrubbing means removing non-targeted addresses. Scrubbing helps you improve your sender score and deliverability.

Why do you need to clean your list?

It’s all about metrics and their impact on outcomes.

The ISPs focus on your marketing campaigns’ acquisition. They use that data to assess your suitability as a source of information for their clients.

Your ISP learns if you send an email that is deleted without being read or sent to the spam folder. If any of your recipients do the same, your ISP decides you’re a spammer and puts you in its spam folder, or worse, blocks your website.

This will result in:

  • Higher open and click rates
  • Fewer spam reports
  • Improved efficiency, stats, and ROI
  • More efficient budgeting

Things to Consider before scrubbing

Before jumping to conclusions, most marketers should know a few things. Exact data is vital. It removes uncertainty from our decisions.

Examining a few basic fields may help you understand why your emails are not being opened. This saves you from losing an engaged and valuable subscriber.

Can you figure out why there are email bounces?

  • Are you collecting addresses via opt-in or another two-factor verification method?
  • Do you talk to your subscribers to find out why they’re tired?

How to perform email scrubbing?

  • Segment your mailing list
  • Clean the segment
  • Re-engage your newly cleaned segment
  • Clean up your list of bad addresses
  • Examine the automated marketing campaign feedback

Signs of a Good Email Scrub

Because you are no longer sending messages to inactive or fake email addresses, you should see an increase in open rates.

That’s the difference between cleaning up and maintaining!

To keep a clean list, you should:

  • Using double opt-in email messages to avoid fake subscribers.
  • Make sure your promotion is related to your web content.
  • Avoid common email opt-in mistakes like overly artistic headlines.

Unusual Techniques for Maintaining a Clean Mailing List

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When it comes to setting up an email program, email list hygiene is not the most exciting subject to discuss. Numerous businesses also disregard this issue. Having a clean mailing list is critical to the success of your email marketing campaigns.

Is it Worth My Time?

Unreliable email lists can have a negative impact on your sender reputation. A marketer’s reputation is critical. Deliverability is highly dependent on the reputation of your email.

Email campaigns are only beneficial if they deliver to your subscribers. If your reputation is tarnished, emails are more likely to be classified as spam, resulting in lower engagement and conversion rates.

It lowers your overhead and improves the effectiveness of the emails you create by removing old or inactive email addresses from your email lists. You can significantly reduce your marketing expenses by removing old or invalid emails from your marketing lists, as these costs typically increase as an email list grows in size.

Maintain the Healthiest List Possible By:

1. You need to fix typos first

Ascertain that each address on your list is properly formatted, points to a valid domain capable of receiving email, and is associated with a real person. When collecting email addresses and transferring them between files and spreadsheets, human error is possible. Ascertain that your list is free of obvious errors before using it.

2. Engage a specialist or make use of data validation tools

Online, a variety of email list hygiene services are available. Hire an expert to design, write, and distribute your messages, as well as maintain a clean email list, to ensure effective communication.

3. Eliminate inactive subscribers

Create email address segments from your list of contacts who have not opened their messages in an extended period of time. If you wish to communicate with this group in the future, we recommend sending them a personalized message. Finally, if they continue to refuse to open, segment them from future broadcasts.

4. Do not buy email addresses

The majority of these contacts is of low quality and will mark your communication as spam, lowering the perceived value of your communication.