The decline is caused by a variety of variables. Analyze and identify a solution to the problem if necessary. The article discusses a number of possible reasons for a decrease in traffic. Let’s take a look at them
- There may be some missing links
- Drops as a result of Geolocations Differences
- Changes in Search Terms and Topics
- Page Speed
- Manual Penalty
There may be some missing links
Perhaps some links on your website that were formerly there are no longer there. It’s possible that’s why traffic is down. SEO tools like SEMRush and Ahrefs can help you uncover links that have been removed from your site in the last three months. Depending on the volume, this could result in a drop in ranking.
The list of lost links can help you figure out if the link loss is site-wide or just affecting inbound links. Additionally, you should do an audit to find out where and why broken connections are occurring.
It’s critical that you monitor your backlinks carefully. You should act quickly to minimize the damage if you notice a decline in backlinks.
Drops as a result of Geolocations Differences
In order to rise in search engine results, a website’s location must be considered. It is possible for the same search terms to be ranked differently in various parts of the country. It is possible for Google to display search results based on the location of the user’s device. Using this information, Google analyzes the websites that users recently visited, the locations of their search queries and the devices that are being used to conduct them.
Changes in Search Terms and Topics
Users’ search intentions can change over time. Changes in search intent and user activity can have an impact on a site’s ranking, according to this study. Finally, these decreases have nothing to do with your site. As of 2008, Google has frequently tweaked its search results based on user preferences.
A spike in the number of people searching for a new or specific topic may result in search results that prioritize more recent content over older content. Your popularity will surely wane if your chosen subject matter is no longer as well-liked as it previously was.
Page Speed
The speed of a website’s page is an extra ranking factor. A website’s search engine ranking and overall user experience suffer when it takes too long to load. Bounce rates go up when pages take longer to load, since users abandon them without interacting. Your website’s speed can be measured using Google’s Page Speed Tool.
Manual Penalty
As a result of human activity on the part of Google, the ranking of a website might be significantly affected The term “manual action” refers to actions taken by Google to correct infractions of its standards. A Google penalty may be at play if your website’s search engine rankings climb on Yahoo and Bing but decline on Google.
What matters most is that you find out why you’ve been penalized and take action to fix it, regardless of whether it was manual or algorithmic in nature. In the event of a manual penalty, Google alerts search console users. Keep an eye out for alerts in your search console. They have provided you with a complete list of violations on your website.