Every content marketer has one big question: is quality or quantity more important? You know you need to produce a lot of content to keep your audience coming back to your site. If you want more visitors, you should write guest posts, post on social media, and comment on forums. You can’t stay on schedule if you focus on quality.
So, what? Do you compromise quality for quantity, or do you publish fewer posts to maintain quality?
Finding a balance is tricky. Make content work for you.
We regret that we cannot recommend a specific quality level. It’s intangible. Each element of your content is determined by your audience’s needs. Example: A blog publishing platform’s research found that the ideal blog post takes the reader 7 minutes. Based on this, we could set the ideal length between 1,400 and 1,750 words. This length isn’t suitable for all audiences.
You’ll have to experiment to find the right balance
Let’s start a discussion. Quality or quantity? Your publishing schedule should improve by the end of this post, bringing you closer to that balance.
Quality Counts
Every content marketing guide will tell you that the quality of your content determines its success. But, what is high-quality content? How do you define quality?
- Quality content is human. It doesn’t matter if you want to increase quantity to improve quality. It’s almost as if the writer is speaking directly to you. Your questions seem to be understood by them. You can tell that someone knows what they are talking about.
- Individuality is a quality trait. You can’t just repeat other people’s words. Some posts are cool, but you realize you’ve read it before. That’s rephrasing. This strategy avoids plagiarism but does not produce quality content. Good content is based on facts and personal experience. A distinct one. That’s why it takes so long to make.
- Good headlines are vital!
Good content shows you understand your audience. You are not wasting their time with worthless posts. Someone who finishes reading a post like this feels accomplished. They gained knowledge and are ready to act.
Another reason why quality matters: Google values it.
But focusing on high-quality content has its drawbacks:
- You can’t post too often. Let’s face it: a 1,400-word post based on extensive research takes days to write.
- You won’t be able to meet your audience’s weekly post demands on your own. You’ll need to hire more writers from services like AussieWritings.com to get more content out there. That’s a big investment, so weigh the benefits carefully.
Quantity Is Vital!
You’ll miss out on a lot of potential traffic if you only focus on quality. It’s no secret that publishing content frequently increases traffic and conversions.
Here are some interesting facts: 61 percent of successful content marketers have a plan. They figured out how much content the audience wants and post frequently to get it. More content keeps visitors clicking and returning daily.
What is enough? The answer will annoy you: it depends. It turns out that companies that publish 16+ blog posts per month get 3.5 times more traffic than those that only publish 4 posts.
So, should you only focus on quantity, even if the content is bad? No. If you do, you’ll face some issues:
- Publishing low-quality content does more harm than good.
- It doesn’t help your brand’s image. They feel cheated when they visit your website. People will quickly unfollow you on social media.
- Publishing and promoting too much content will spam followers’ social media feeds.
Finding the Balance Point
The key to success seems simple enough: produce at the right quality and frequency. How do you find it? Here are some strategies to try:
- Make an editorial calendar
- Hire More Writers
- Divide Big Posts into Smaller Posts
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Make an editorial calendar
Creating high-quality content regularly becomes routine when your editorial calendar is organized. You need a plan for posting frequency and content type.
Begin by assessing your current content output. Organize your editorial calendar to allow for 3 more posts per month. If you can manage it, keep increasing the frequency as your audience requests it.
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Hire More Writers
You’ll need more writers to help you meet your goals. It’s time to expand your team once you realize you’ve reached peak efficiency.
You can either hire a service to connect you with expert writers or post an ad and screen the applicants. The first choice saves time and nerves.
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Divide Big Posts into Smaller Posts
This is the best way to increase content without compromising quality. If the post is too long, most readers won’t read it. In such cases, even the best content goes unnoticed.
Divide your long post into paragraphs. Then try to separate each paragraph into a post. You can publish an introduction to each part of the series.
In short, you can’t choose between quantity and quality. Both count. Find a balance that works for your audience and keep it. Is it time to update your editorial calendar?