Did you know that Instagram has approximately one billion monthly active users? 81 percent of those one billion users use the platform to conduct brand research. Additionally, 58% report being more interested in a brand as a result of seeing it on Instagram Stories. Continue reading if you want to optimize your Instagram marketing strategy. …
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5 things to look for when testing your email templates
It’s essential to schedule a reminder once a month, or at the very least once a quarter, to quickly run your email templates through another test. Here are some things to keep an eye out for: Broken links Outdated code Dark mode support Missing images Accessibility changes Broken links A broken link in an email …
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5 Proven Facebook Post Engagement Strategies
It is becoming increasingly difficult to get organic engagement on Facebook posts. You’ve noticed that despite your 1000+ Facebook fans, you struggle to get 100 likes and comments. Your conversion rate is so low that you sometimes don’t get a single link click. You don’t have to delete your current Facebook page or create a …
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6 Free Subject Line Tools to Increase Email Opens
Subject lines have long been proven to influence whether emails are opened, deleted, or sent to the spam folder. Here are 6 free tools to help you create email marketing subject lines that work. Tools for Improving Email Subject Lines Headline Analyzer TestSubject Subject Line Email Subject Line Tester Capitalize My Title IsNotSpam Headline Analyzer …
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The Roles of a Social Media Marketing Strategist
Social media strategists lead an organisation’s social media strategy in order to boost visibility and customer and client engagement As a social media strategist, you’ll manage an organisation’s online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns. Social media management can be a distinct …
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5 Cold Email Software You Need To Know
No matter what kind of business you run or what space you work in, cold emailing is almost always an integral part of the modern outbound sales prospecting and lead generation process. But with so many different types of software promising to improve your cold email campaigns, it can be challenging to figure out which …
How to Cut the Time you Spend on your Email in Half
According to a McKinsey analysis, the average professional spends 28% of their workday reading and responding to email. This equates to an astounding 2.6 hours per day spent and 120 messages received by the average full-time worker in America. Here are five ways we waste time unnecessarily and how to reclaim it: Checking email excessively …
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How to maximize your sales team’s potential
Here are three simple steps to maximize your sales team’s potential: Help them discover themselves Help them find their place in the organization Give them the tools to thrive Help them discover themselves Sales is one of the few fields where entry is relatively easy; no formal degrees or certifications are required. So a smart …
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Most Pervasive Lead Nurturing Issues
Every organization’s sales team spends hours debating how to increase sales volume. Converting potential buyers into paying customers takes many forms. But lead nurturing is an important aspect that is often overlooked. What is lead nurturing? Lead nurturing is outreach to keep warm leads. Lead nurturing converts non-paying customers into paying customers in the future. …
Improving Digital Campaign Performance Through Landing Pages
The landing page is one of the most overlooked marketing tactics by advertising, branding, and marketing firms. Contrary to popular belief, driving traffic to a website’s home page isn’t enough to generate sales. Landing pages are web pages created to capture leads or sales in an ecommerce model. They are usually linked to ads that …
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