What Is Omnichannel Customer Engagement? 11 Effective Strategies

Omnichannel commerce is the future of B2C commerce. Nowadays, a client uses six touchpoints in comparison to just two a decade and a half ago. Companies employing cross-touchpoint interaction saw reduced cost per contact and triple annual income. A customer should spend more when there are more channels available. In numbers, a customer pays 9% …

Does Mass Email Marketing Really Work?

What if you were overlooking one of your most potent marketing tools? In digital marketing, it’s simple to spend money on solutions that don’t work. But one approach delivers both: bulk email marketing. Sadly, many firms consider mass emails obsolete. Continue reading to learn why email marketing should be a part of your digital marketing …

Top 10 Referral Marketing Software Tools to Look at in 2022

Adopting a referral program is the quickest and cheapest approach to receive highest quality customers. Dropbox grew 3900% with a simple referral scheme. Tesla, too, has a recommendation program. Referral Factory Ambassador Referral Candy Friendbuy VYPER Referral Rock Extole InviteReferrals InviteBox Genius Referrals Referral Factory Referral Factory has over 1,000 referral program templates for businesses …

How to Choose Marketing Automation Platform Providers Like a Pro in 2022

Table of content Features Price Scalability Ease of Use Integrations Features The first and most important criterion, of course, is the kind of marketing automation features that a tool provides. The most common application of automation in marketing is in the form of automated emails. This is one feature that almost all marketing automation software …

10 Content Marketing Platforms You Need to Know in 2022

Content marketing platforms (CMPs) are digital tools that help creators generate awareness and interest, sales leads, and ultimately revenue from their online content. There are vast numbers of CMPs to choose from with software focusing on writing, graphics, paid promotion, partner promotion, keywords and SEO, content distribution platforms, and more. SEMrush HubSpot Get Social ScribbleLive …

Which is better: free or paid email marketing

You have several options when it comes to marketing. In terms of digital marketing, social media has become a ‘get out of jail free card’ due to its reputation for reaching large audiences. While social media has its advantages, conversions and engagement can be poor relative to reach. Email marketing, one of the oldest types …