Content marketing platforms (CMPs) are digital tools that help creators generate awareness and interest, sales leads, and ultimately revenue from their online content. There are vast numbers of CMPs to choose from with software focusing on writing, graphics, paid promotion, partner promotion, keywords and SEO, content distribution platforms, and more.
- SEMrush
- HubSpot
- Get Social
- ScribbleLive
- Curata
- Brand24
- Content Cal
- Kapost
- Ceros
- Acrolinx
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SEMrush
SEMrush is one of the finest marketing platforms out there. Using it, you can discover new content ideas and can also find out the search volumes for the keyword. Once you’ve selected a topic, you can create a marketing plan and collaborate with your team. The tool also lets you track mentions, measure results, and helps you analyses and improve your content.
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HubSpot
HubSpot is an inbound marketing tool as well as a content platform that can help you with sales and CRM (customer relationship management).
It helps marketers create quality content, target customers, and manage their contact lists efficiently. It has a full-funnel marketing system that helps marketers build, administer, and distribute emails with the help of their marketing tools and applications.
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Get Social
This is one of the best tools for content distribution and content performance analytics. One key feature of this platform is that it tracks dark social media shares of your content, which is a metric that most other tools miss.
It also provides an automated content distribution solution that helps you effectively distribute content on social media. The tool also provides ROI tracking for each piece of content and helps you focus on high-performing content
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ScribbleLive
ScribbleLive’s data science technology helps users create quality content. It helps businesses manage the entire content life cycle from planning, creating, distributing content to measuring its impact. This makes it one of the best content marketing tools for optimizing your content strategy.
It is a SaaS platform that uses big data to help you improve campaign management, in-venue engagement, live events, content syndication, and more.
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Curata
Curata is a content curation software service. It helps you discover top content. And it learns your selections and serves better and more relevant content as time goes by. This content tool can conduct a content audit on demand.
It can analyse the impact of your content and sales pipeline. It can even help you to streamline your content production process and build a content supply chain
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Brand24
Brand24 is one of the most powerful online monitoring tools available today. It’s used by the likes of Uber, Intel, and Ogilvy, proof that it acts as an effective reputation management tool. Brand24’s feature set includes Mentions Feed, a place to track what people are saying about your brand online; Discussion Volume Chart, a graphical interpretation of discussions about your brand that could lead to positive or negative publicity; Alerts that show when there’s a spike in brand mentions, blog visits, or any other specific metric.
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Content Cal
Content Cal makes it quick and easy to manage your content marketing planning and processes. It is a multipurpose content marketing platform that allows you to plan, create, collaborate, publish and analyses your content. In addition, it has in-built approval flows to help streamline the process and avoid bottlenecks.
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Kapost
Kapost not only lets you manage your editorial processes from beginning to end, but will help you deliver the right content to the right person at the right time. It gives you the ability to create and update workflows easily and let team members give each other feedback directly in the tool during all creation stages.
The product has a content store of documents much like Google Docs/Drive where you can see the status of each asset, the next steps, the author and the submission deadline.
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Ceros
Ceros is an experiential content creation platform that enable marketers and designers to create interactive and immersive content experiences without traditional development or code. It’s more design and layout than it is a text-based content management system.
Using a cloud-based canvas, Ceros’ design studio lets users design beautiful digital content freely by dragging and dropping assets into the canvas and using its tools to create the design they want. The design canvas has a range of animation and interactive effects the you can apply to your content to bring your ideas to life.
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Acrolinx
Acrolinx is a CMP that uses Artificial Intelligence to learn the style and goals of your content to help you stay on-brand and on-message with every piece of content you create. As you create content, Acrolinx gives you real-time feedback based on what it’s learned. It helps you write more clearly, consistently, and in line with your brand.