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A critical component of successful email marketing campaigns is targeting the right people. To do this, you need to use proper list management strategies and segmentation tools. This combination ensures you are sending emails to those who want to receive your messages, while also making sure that those who want your emails are getting messages …

Continue reading “Email marketing software that can help manage your list”

Email marketing is a constantly evolving field. Email providers are constantly seeking for new ways to improve their user experience or add a layer of protection. And email marketers must constantly be willing to adapt. When Google announced that they will enable BIMI, a new feature on the horizon that promises to improve user experience …

Continue reading “BIMI: What Is It and What Does It Mean for You?”

While we appreciate the necessity for marketers to engage with their audiences, it’s equally critical to consider the impact these emails have not just on your sender reputation, but also on the experience of the individual who receives them. Deliverability of your emails and maintaining your (and our) sender reputation are major priorities for us …

Continue reading “Demystifying Deliverability: How to Relaunch Your Email Marketing Post-Shutdown”

The anxiety of sending an email, especially for marketers, is genuine. It might be difficult to strike a balance between high-quality content and a professional email structure. Unfortunately, even with seasoned people in the mix, email blunders can occur. We’ve designed an email campaign preflight checklist that you can save, print, and use to reduce …

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Do you open certain marketing emails from firms on a regular basis, while ignoring others? For the most part, the answer is affirmative. With average open rates hanging around 15-25 percent, this indicates that 75-85 percent of emails are categorized as “completely disregarded” in the minds of readers. As a result, the essential question for …

Continue reading “How to Get People in the Habit of Reading Your Emails”

You know what you want to include in your emails and have a broad notion of how they should look. The next step is to choose an email platform. The email platform you choose will influence a number of factors, including the following: The cost of email marketing The appearance of your templates The kind …

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If you want to engage with more prospects online and build relationships that inspire them to buy, email is one of the most effective channels for accomplishing these goals. Email marketing enables you to communicate directly with prospects in their inboxes and is incredibly efficient at re-directing users to your site in order to convert. …

Continue reading “How to Calculate Email Marketing ROI”

Email marketing is one of the most effective forms of digital marketing. This strategy has the potential to generate $44 for every dollar spent by your organization. A successful email marketing campaign begins with a valuable email list. Mail marketing lists assist you in developing effective email marketing campaigns. You require an appropriate list of …

Continue reading “7 Tips for Building an Email Marketing List that Converts”